The document outlines various marketing and advertising projects for different clients and mediums including creating biweekly home page updates featuring new merchandise, designing inspiring weekly email blasts to promote sales and drive traffic to a website, creating web ads, banners and posters, working on an outdoor advertising campaign for an upcoming movie, developing a media kit for a sports partnership including brochures, presentations and invitations, and producing promotional materials for television network special programming to be used by account executives 6-12 months in advance.

1. promotional brochures
heather shaw 201.310.9810 sjshaw2000@aol.com

2. Home Pages
Project:
Create a new
and dynamic
home page
biweekly
featuring
merchandise
from the current
catalogue.
heather shaw 201.310.9810 sjshaw2000@aol.com

3. Email Blasts
Project:
Design inspiring
email blasts to
generate sales
of new
merchandise
from recent
catalogues and
drive traffic
to the website.
Emails launch
every week to
over 300k users.
The Email
campaign is up
16.2%.
heather shaw 201.310.9810 sjshaw2000@aol.com

4. web ads, invitations & banners
heather shaw 201.310.9810 sjshaw2000@aol.com

5. posters, ads & hang tags
heather shaw 201.310.9810 sjshaw2000@aol.com

6. Catalog
heather shaw 201.310.9810 sjshaw2000@aol.com

7. outdoor advertising
Project:
Outdoor
advertising
campaign to
promote
upcoming
movie to
viewers.
Campaign
included
phone kiosks,
bus wraps,
taxi tops,
billboards and
posters.
heather shaw 201.310.9810 sjshaw2000@aol.com

8. identity programs
Project:
Worked closely with
Creative Director on
media kit for
Jefferson Pilot
Sports/
Petry Television
partnership.
Kit includes:
printed promotional
brochures for
JP Sports Football
and Basketball
properties,
powerpoint sales
presentation,
invitations to media
events, sales CD for
distribution
to buyers.
heather shaw 201.310.9810 sjshaw2000@aol.com

9. network program promotion
Project:
Promotional pieces
for television
network specials
programming;
Used by account
executives to sell
advertising time
on on behalf of
local television
stations.
Most often,
these pieces are
created 6-12
months in
advance of
network promotion
of the event.
heather shaw 201.310.9810 sjshaw2000@aol.com