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1. The author's views are entirely his or her
own (excluding the unlikely event of
hypnosis) and may not always reflect the
views of Moz.

2.  Last week I wrote a post about the new Snack
Pack, where three local results have become
the new standard, and explored where users
were clicking based on some preliminary data
from UsabilityHub tests we ran. In our test,
we measured 200 clicks on a heat map to see
where users were clicking most

4.  Although this study will showcase some interesting
results, take it as anecdotal evidence. Since there are
so many search variables—ranging from the
keywords used to personalized results, from the
device used to display results to the text on the
listings—we couldn't be as scientific as we would
have preferred. I am also not a data scientist. :)
However, keep in mind that these are real users
performing real tests, which makes for some
interesting takeaways.
 In essence, this research is meant to be insightful,
but not definitive. Our sample sizes may be small but
the users are real, so I hope this inspires you to see
which areas you can improve upon for your clients.

6.  In this article, we're going to analyze some
new click-through studies, conduct live
interviews with potential searchers, and talk
about the new best practices you should
focus on to win the local search game. If
you're not familiar with the major impact of
this update, you can read this great post

7.  The new update, which included some
sweeping changes to local SEO, really shook
up how results were displayed. We wanted to
analyze how the 3-pack affected user
behavior. Since this was our main concern, we
looked at a small variety of results to help us
unpack the potential behavioral change:

8.  One Organic Result, Then the Local Pack
In this example, you'll see one organic listing
underneath the pay-per-click ads, followed
by the Local Snack Pack of three listings.

9.  Thank you