34. Epicenters of Business Model
Innovation
2/5/15Business Model Generation (Osterwalder and Pigneur,
2010)
34
Resource- driven Offer- driven
Customer- driven Finance- driven
Example: Amazon Web
Services
Example: Cemex
(Mexican cement
company)
Example: 23andMe
(personalized DNA
testing)
Example: Xerox 914 (lease at $95
per month, 2000 free copies, 5
cents per copy
35.
36.
37.
38.
39. Useful resources:
* Empathy map
* Interviews: from Business Model Generation.
* Design thinking , HCD , User centerd design .
* UXD
* Business models for each startup