How to win on Linkedin.com

Wednesday 28th September 2016
How to win on
如何在领英网上获得成功

www.cap8vatechina.com Cap8vate Training & Consul8ng 2
1. What is ?

2. Why should you care about ?

3. How can you be successful on ?

Ice-breaker

1. What is ?

Linkedin.com homepage

Personal profile page 1- background

Personal profile page 2 - blogs

Personal profile page 3 – photos + videos

Personal profile page 4 - skills

Personal profile page – blog posts

Personal profile page – blog posts 2

Personal profile page – blog posts 3

Company profile 1 – logo and branding

Company profile 2 – content sharing

Share content like Wechat

Read blog posts written by global
Business leaders

Read blog posts for global Business
leaders

Share updates like you do on Wechat

Groups

Most people register on LI then do
nothing and wonder why they don’t get
any results…

2. Why should you care about ?

450 Million+ users in 200 countries

A LOT of investment and potential

Very strong leaders in China and the US

Big events in China

LI is not blocked by Great Firewall of China!

Linkedin has a Chinese version

Your LI profile will show up high on
search engines

Wechat

Facebook

The world’s leading professional social network

Linkedin.com user growth

User numbers are growing fast in China!
About 15 – 20 million users in China so far….

3 benefits of Linkedin VS Wechat
1.  You can identify potential clients and decision makers and
contact them on Linkedin.
2.  Companies can find your Resume on Linkedin and get in
touch with you about a possible job.
3.  You can find professionals on Linkedin and try to headhunt/
hire them.

I want to work for Microsoft in the UK..

Research people before a meeting or job interview

Linkedin.com is like Guanxi 4.0

3. How can you be successful on ?

Biggest mistakes to avoid on LI
1.  No profile picture or one that is suitable for Facebook
2.  Don’t send generic invitations without personalizing them.
3.  Incomplete profile
4.  Only share content about how wonderful your products or
services are.
5.  Sharing content that is unprofessional and suitable for
Facebook.

1. Adding a professional photo makes you 14
times more likely to be found on LinkedIn

2. Don’t send generic invitations without
personalizing them.

3. Incomplete LI profile

4. Only sharing information about how
wonderful your products and services are

5. Don’t share content that is suitable
for Facebook

Do’s
1.  Key words in a) your headline b) your summary c) your first
job d) your skills e) your hobbies f) Three website links
2.  Think carefully about your LI headline.
3.  Add photos and videos on your profile.
4.  Include your full contact details in your summary
5.  Customize your Linkedin URL
6.  Link your Linkedin account to your Wechat account.

1. Use key words in many different
places in your profile

2. Think carefully about your LI
headline.

3. Include videos and photos on your
profile.

4. Include your full contact details on
your personal summary.

5. Customize your public profile URL

6. Link your LI profile to your Wechat
account.

How to find clients on Linkedin?
1.  Add connections – 500+ that are your potential clients.
2.  Share useful content that is of value to your potential clients.
3.  Send Inmail messages to your potential clients.
4.  Contact your LI connections by phone / e-mail.
5.  Use the powerful LI search function to find contacts.

How to hire staff on Linkedin?
1.  Pay for an ad. on Linkedin.
2.  Put a job ad. as an update on your profile, company update and in groups.
3.  Use the powerful LI search function to find candidates with the experience
you are looking for.
4.  Send an Inmail, e-mail or directly call suitable candidates.
5.  Share content on your company and personal profile to build your employer
brand “ EVP – Employer Value Proposition “

How to find a job on Linkedin?
1. Put key words in as many places as possible in your Linkedin profile.
a) Your summary b) Current job c) Skills.
2. a) Apply for a job b) Connect with the recruiter on Linkedin
c) Send them an inmail message on LI.
3. Connect with all the headhunters / recruitment consultants in the area
where you are looking for work.
4. Reach out directly to hiring Managers on Linkedin at
the companies you want to work for.
5. Keep an eye on status updates from HR Managers
and on LI groups.

Want to learn more about Linkedin
and social media marketing?
1.  www.insidesales.com
2.  Lewis Howes
3.  Quick Sprout
4.  Socialmediaexaminer
5.  Viveka Von Rosen
6.  Gary Vaynerchuk

Follow us on social media! 
James.mctavish@cap8vatechina.com
0532 5557 9497 中文 5557 9498 English
Mobile: 185 6160 7417

How to win on Linkedin.com

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