This was a panel discussion at SEAT conference in Las Vegas in July 2016. Panel was moderated by Sean Callanan of Sports Geek. Panel members included TJ Ansley (Portland Trail Blazers), Bryan Van Balen (Washington Redskins), Ken Bonzon (Dallas Mavericks), Jacob Berman (Facebook) and Darshan Kaler (Tradable Bits)

2. Connect Fans
Across Platforms
Unite all fan data from
sponsorship, ticketmaster,
social media and more
Generate individual fan
profiles or match current
customer profiles with real-
time information

3. #WearInTheWorld Alaska Airlines Photo Contest

4. McDonald’s 100 Point Play

5. Toyota Play of the Month

6. FedEx Air & Ground Epic Performances Bracket

7. #RedskinsValentine

8. #WRCAuditions2016

9. Which Maverick are you?

10. Dallas Mavericks Facebook Ads

11. San Antonio Spurs Facebook Ads

12. Miami Dolphins Facebook Ads

13. Key Takeaways

14. 1 Team, 1 Dream. Work closely with your
partnership & sponsorship dept

15. Don’t try to hit a home run
with every campaign. Singles
and doubles score runs too.

16. Feed Data Back
into Your Systems