MailChimp is the world’s largest marketing automation platform. It integrates with all the major e-commerce providers so you can use your purchase data to send personalized campaigns and better understand how your marketing affects your bottom line
A tools available from Google Docs collection. They can be a useful tool to help you plan events, send a survey, give students a quiz, or collect other information in an easy, streamlined way.
Randolf Kim Diokno How To Improve Your Email Marketing Strategy using MailchimpRandolf Kim Diokno
The document provides step-by-step instructions for setting up an email marketing campaign using Mailchimp. It explains how to create a Mailchimp account, set up lists of contacts, design email templates, and set up and send email marketing campaigns. It also discusses how to track campaign performance through Mailchimp's reporting features.
The document provides step-by-step instructions for setting up an email marketing campaign using Mailchimp. It explains how to create a Mailchimp account, set up email lists of subscribers, design email templates, and send out email campaigns. It also discusses how to track the performance of campaigns through Mailchimp's reports.
Here is a tutorial on how to create Landing Page, Confirmation Page, Download / Thank you page using Thrive Architect and connect it with the email service provider, Mailchimp.
The document provides step-by-step instructions for setting up and using a MailChimp account to create email marketing campaigns. It explains how to sign up for a free MailChimp account, set up profile and account settings, create email lists, build signup forms, import contacts, and then design and send plain text email campaigns to lists of subscribers.
The document provides a step-by-step guide for creating a contact form using the Caldera Forms plugin for WordPress. It outlines how to install the plugin, create a new blank form, add fields like name, email, dropdown menus and buttons. It also discusses setting the form recipient email, previewing the form, embedding it on a contact page, and checking the form submissions. The overall process allows users to easily design responsive contact forms without code.
The document provides step-by-step instructions for setting up a free blog on WordPress in less than 10 minutes. It outlines 13 steps for creating a WordPress account, including choosing a username and password, providing an email address, selecting a blog domain name and title, choosing a language and privacy settings, and finally signing up to complete the process and start blogging.
This document discusses how to add a lead capture feature to a Facebook fan page using a static HTML iframe tab. It recommends using a fan page rather than a personal profile to keep things confidential. The key steps are to search for and install the "static html iframe tab" app, decide what URL or HTML code to link to, such as a lead capture form from an auto responder service. The HTML from the auto responder is then copied and pasted into the tab. Setting an attractive tab name and image complete the process. Capturing leads directly on Facebook allows gathering contact details without sending visitors to an external site.
A tools available from Google Docs collection. They can be a useful tool to help you plan events, send a survey, give students a quiz, or collect other information in an easy, streamlined way.
Randolf Kim Diokno How To Improve Your Email Marketing Strategy using MailchimpRandolf Kim Diokno
The document provides step-by-step instructions for setting up an email marketing campaign using Mailchimp. It explains how to create a Mailchimp account, set up lists of contacts, design email templates, and set up and send email marketing campaigns. It also discusses how to track campaign performance through Mailchimp's reporting features.
The document provides step-by-step instructions for setting up an email marketing campaign using Mailchimp. It explains how to create a Mailchimp account, set up email lists of subscribers, design email templates, and send out email campaigns. It also discusses how to track the performance of campaigns through Mailchimp's reports.
Here is a tutorial on how to create Landing Page, Confirmation Page, Download / Thank you page using Thrive Architect and connect it with the email service provider, Mailchimp.
The document provides step-by-step instructions for setting up and using a MailChimp account to create email marketing campaigns. It explains how to sign up for a free MailChimp account, set up profile and account settings, create email lists, build signup forms, import contacts, and then design and send plain text email campaigns to lists of subscribers.
The document provides a step-by-step guide for creating a contact form using the Caldera Forms plugin for WordPress. It outlines how to install the plugin, create a new blank form, add fields like name, email, dropdown menus and buttons. It also discusses setting the form recipient email, previewing the form, embedding it on a contact page, and checking the form submissions. The overall process allows users to easily design responsive contact forms without code.
The document provides step-by-step instructions for setting up a free blog on WordPress in less than 10 minutes. It outlines 13 steps for creating a WordPress account, including choosing a username and password, providing an email address, selecting a blog domain name and title, choosing a language and privacy settings, and finally signing up to complete the process and start blogging.
This document discusses how to add a lead capture feature to a Facebook fan page using a static HTML iframe tab. It recommends using a fan page rather than a personal profile to keep things confidential. The key steps are to search for and install the "static html iframe tab" app, decide what URL or HTML code to link to, such as a lead capture form from an auto responder service. The HTML from the auto responder is then copied and pasted into the tab. Setting an attractive tab name and image complete the process. Capturing leads directly on Facebook allows gathering contact details without sending visitors to an external site.
Ecwid is web based e-commerce software enabling individuals and businesses to create online store or add those to existing websites. It lets you organize your products, customize your storefront, accept credit card payments, track and respond to orders — all with a few clicks of the mouse
The document provides step-by-step instructions for setting up and using Mailchimp, an email marketing platform. It explains how to create a Mailchimp account, set up email lists to store contacts, create signup and embeddable forms to collect subscriber information, add subscribers manually or via import, design email templates, and include elements like images, buttons and text. The goal is to help users leverage Mailchimp's features to build email lists and send better emails.
The document provides step-by-step instructions on how to use Canva, a free online graphic design tool. It details how to create a free account, choose templates and customize designs by adding text, images, and other elements. Users can then share, download and publish their finished designs. The tutorial covers basic functions for editing images, fonts, colors and arranging the design layout.
Trello is a collaboration tool that organizes your projects into boards.
It is an awesome project management tool that makes collaboration easy and, dare I say, even fun.
It's a task management app that gives you a visual overview of what is being worked on and who is working on it.
The document provides step-by-step instructions for setting up an email marketing campaign using Mailchimp. It explains how to create a Mailchimp account, build email lists of subscribers, design email templates, and set up and send email marketing campaigns. It also discusses how to track the performance of campaigns through Mailchimp's reports.
The document provides step-by-step instructions on how to create and use a WordPress blog. It explains how to create an account on WordPress.com, set up a blog site, update profile settings, add categories and posts, and finally how to log out of the WordPress dashboard. The overall process involves signing up for a free WordPress.com account, setting up the blog basics like title and categories, and publishing blog posts to share content on the site.
ECWID is a shopping cart plugin that allows users to add an online store to their website or social media pages like Facebook. The document provides step-by-step instructions for setting up a free ECWID account and creating an online store. This includes adding products, customizing the store layout and settings, integrating the store with a Facebook page, and managing store tabs and pages. The overall purpose is to guide users through setting up their ECWID online store to begin selling products.
Get yourself a domain name and a web host provider so you can start setting up your hosted Wordpress website. Here is a step by step tutorial on How to Start a Hosted Wordpress Site.
This is Part 1 of 2 of my Wordpress tutorial.
The document discusses how to build a fully functional online store using Ecwid by adding an Ecwid store to a Facebook page. It provides step-by-step instructions on setting up a free Ecwid account, creating the store and adding it to a Facebook page, adding products, customizing settings, setting up payment and shipping options, and testing the store. The goal is to have an online store that is fully functioning on a Facebook page and ready to start selling products.
The document provides step-by-step instructions for using Mad Mimi, an email marketing service. It describes how to sign up for an account, compose and customize email campaigns, add images, text, links and other elements, select themes, and send campaigns to recipients. It also explains how to access additional features like analytics, social sharing and upgrading account plans. The overall purpose is to guide new users through the basic functions and interface of the Mad Mimi platform.
How to set up a Drip Campaign using Drip from LeadpagesAbbie De Villar
This document provides step-by-step instructions for setting up a drip email campaign using the Leadpages Drip tool. It first discusses what a drip campaign is and when to use one. It then outlines the 15 steps to set up a drip campaign in Drip, including signing up for Drip, installing it on your website, setting up your account, creating an opt-in form, building out the email sequence, and activating the campaign. The document concludes by thanking the reader and providing options for getting additional help setting up a campaign.
This document provides steps for getting started with WordPress. It outlines the registration and account setup process, which includes creating a WordPress account, verifying your email, and filling out your profile. It then describes how to edit blog content by adding, updating, and deleting pages and posts. Additional steps cover linking content, changing the blog appearance using different themes, and commenting on posts. The overall document guides new users through the basic functions for building a WordPress blog.
The document provides a tutorial on how to use Trello. It explains how to sign up for an account, create boards, lists, cards, checklists and due dates. It covers adding members to cards and customizing boards by renaming them and changing privacy settings. The tutorial contains step-by-step instructions on the basic functions for organizing projects and tasks in Trello.
The document provides instructions for using Shareist, a content marketing platform, to manage social media posts. It describes how to create an account, connect social media accounts, add and organize content into a library and pages, and share content immediately or on a schedule across linked social networks. Metrics on the performance of shares can be viewed in the platform's reports section. The instructions are accompanied by screenshots to illustrate each step.
Buffer is a software application that allows users to schedule posts across multiple social media accounts from one dashboard. Users can sign up for a free Buffer account using their email or social media credentials. They can then connect their Twitter, Facebook, LinkedIn, Google, and Instagram accounts. From the Buffer dashboard, users can create posts with links, photos, or videos and schedule them to be posted to selected accounts on custom dates and times. Users can view analytics on past post performance and empty their post queue or disconnect social media profiles from the Buffer settings page.
Mailchimp is an email marketing software that allows users to create and send newsletters to current and potential customers. It provides tools to design email templates with images, text, and links. Users can import contacts or create sign-up forms to build an email list. The software also offers options to schedule and track email campaigns.
Getdrip is lightweight email marketing automation that doesn't suck. It has the ability to trigger an email, campaign or tag based on any action a user takes, be it expressing interest in a topic, downloading a sample chapter of your book, starting a trial of your software, or viewing your upgrade page.
Want to experience marketing automation that doesn't suck? Try using Getdrip.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Ecwid is web based e-commerce software enabling individuals and businesses to create online store or add those to existing websites. It lets you organize your products, customize your storefront, accept credit card payments, track and respond to orders — all with a few clicks of the mouse
The document provides step-by-step instructions for setting up and using Mailchimp, an email marketing platform. It explains how to create a Mailchimp account, set up email lists to store contacts, create signup and embeddable forms to collect subscriber information, add subscribers manually or via import, design email templates, and include elements like images, buttons and text. The goal is to help users leverage Mailchimp's features to build email lists and send better emails.
The document provides step-by-step instructions on how to use Canva, a free online graphic design tool. It details how to create a free account, choose templates and customize designs by adding text, images, and other elements. Users can then share, download and publish their finished designs. The tutorial covers basic functions for editing images, fonts, colors and arranging the design layout.
Trello is a collaboration tool that organizes your projects into boards.
It is an awesome project management tool that makes collaboration easy and, dare I say, even fun.
It's a task management app that gives you a visual overview of what is being worked on and who is working on it.
The document provides step-by-step instructions for setting up an email marketing campaign using Mailchimp. It explains how to create a Mailchimp account, build email lists of subscribers, design email templates, and set up and send email marketing campaigns. It also discusses how to track the performance of campaigns through Mailchimp's reports.
The document provides step-by-step instructions on how to create and use a WordPress blog. It explains how to create an account on WordPress.com, set up a blog site, update profile settings, add categories and posts, and finally how to log out of the WordPress dashboard. The overall process involves signing up for a free WordPress.com account, setting up the blog basics like title and categories, and publishing blog posts to share content on the site.
ECWID is a shopping cart plugin that allows users to add an online store to their website or social media pages like Facebook. The document provides step-by-step instructions for setting up a free ECWID account and creating an online store. This includes adding products, customizing the store layout and settings, integrating the store with a Facebook page, and managing store tabs and pages. The overall purpose is to guide users through setting up their ECWID online store to begin selling products.
Get yourself a domain name and a web host provider so you can start setting up your hosted Wordpress website. Here is a step by step tutorial on How to Start a Hosted Wordpress Site.
This is Part 1 of 2 of my Wordpress tutorial.
The document discusses how to build a fully functional online store using Ecwid by adding an Ecwid store to a Facebook page. It provides step-by-step instructions on setting up a free Ecwid account, creating the store and adding it to a Facebook page, adding products, customizing settings, setting up payment and shipping options, and testing the store. The goal is to have an online store that is fully functioning on a Facebook page and ready to start selling products.
The document provides step-by-step instructions for using Mad Mimi, an email marketing service. It describes how to sign up for an account, compose and customize email campaigns, add images, text, links and other elements, select themes, and send campaigns to recipients. It also explains how to access additional features like analytics, social sharing and upgrading account plans. The overall purpose is to guide new users through the basic functions and interface of the Mad Mimi platform.
How to set up a Drip Campaign using Drip from LeadpagesAbbie De Villar
This document provides step-by-step instructions for setting up a drip email campaign using the Leadpages Drip tool. It first discusses what a drip campaign is and when to use one. It then outlines the 15 steps to set up a drip campaign in Drip, including signing up for Drip, installing it on your website, setting up your account, creating an opt-in form, building out the email sequence, and activating the campaign. The document concludes by thanking the reader and providing options for getting additional help setting up a campaign.
This document provides steps for getting started with WordPress. It outlines the registration and account setup process, which includes creating a WordPress account, verifying your email, and filling out your profile. It then describes how to edit blog content by adding, updating, and deleting pages and posts. Additional steps cover linking content, changing the blog appearance using different themes, and commenting on posts. The overall document guides new users through the basic functions for building a WordPress blog.
The document provides a tutorial on how to use Trello. It explains how to sign up for an account, create boards, lists, cards, checklists and due dates. It covers adding members to cards and customizing boards by renaming them and changing privacy settings. The tutorial contains step-by-step instructions on the basic functions for organizing projects and tasks in Trello.
The document provides instructions for using Shareist, a content marketing platform, to manage social media posts. It describes how to create an account, connect social media accounts, add and organize content into a library and pages, and share content immediately or on a schedule across linked social networks. Metrics on the performance of shares can be viewed in the platform's reports section. The instructions are accompanied by screenshots to illustrate each step.
Buffer is a software application that allows users to schedule posts across multiple social media accounts from one dashboard. Users can sign up for a free Buffer account using their email or social media credentials. They can then connect their Twitter, Facebook, LinkedIn, Google, and Instagram accounts. From the Buffer dashboard, users can create posts with links, photos, or videos and schedule them to be posted to selected accounts on custom dates and times. Users can view analytics on past post performance and empty their post queue or disconnect social media profiles from the Buffer settings page.
Mailchimp is an email marketing software that allows users to create and send newsletters to current and potential customers. It provides tools to design email templates with images, text, and links. Users can import contacts or create sign-up forms to build an email list. The software also offers options to schedule and track email campaigns.
Getdrip is lightweight email marketing automation that doesn't suck. It has the ability to trigger an email, campaign or tag based on any action a user takes, be it expressing interest in a topic, downloading a sample chapter of your book, starting a trial of your software, or viewing your upgrade page.
Want to experience marketing automation that doesn't suck? Try using Getdrip.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation