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Advanced	
  Analytics:	
  Comparison	
  and	
  
Trend	
  
Save	
  Harbour	
  Statement	
  
This	
   document	
   may	
   include	
   predictions,	
   estimates	
   or	
   other	
   information	
   that	
   might	
   be	
  
considered	
   forward-­‐looking.	
   While	
   these	
   forward-­‐looking	
   statements	
   represent	
   our	
  
current	
  judgment	
  on	
  what	
  the	
  future	
  holds,	
  they	
  are	
  subject	
  to	
  risks	
  and	
  uncertainties	
  that	
  
could	
   cause	
   actual	
   results	
   to	
   differ	
   materially.	
   You	
   are	
   cautioned	
   not	
   to	
   place	
   undue	
  
reliance	
   on	
   these	
   forward-­‐looking	
   statements,	
   which	
   reflect	
   my	
   opinions	
   only	
   as	
   of	
   the	
  
date	
  of	
  this	
  document.	
  Please	
  keep	
  in	
  mind	
  that	
  we	
  are	
  not	
  obligating	
  ourselves	
  to	
  revise	
  
or	
  publicly	
  release	
  the	
  results	
  of	
  any	
  revision	
  to	
  these	
  forward	
  looking	
  statements	
  in	
  light	
  
of	
   new	
   information	
   or	
   future	
   events.	
   Throughout	
   this	
   document,	
   we	
   will	
   attempt	
   to	
  
present	
  some	
  important	
  factors	
  relating	
  to	
  our	
  business	
  that	
  may	
  affect	
  our	
  predictions.	
  

Pre-­‐requisites	
  
In	
  order	
  to	
  get	
  the	
  most	
  out	
  of	
  the	
  document	
  you	
  will	
  have	
  had	
  some	
  training	
  in	
  the	
  
Oracle	
  |	
  RightNow	
  CX	
  product	
  around	
  analytics	
  and	
  administration.	
  You’ll	
  also	
  be	
  
familiar	
  with	
  editing	
  reports	
  and	
  might	
  have	
  had	
  a	
  go	
  at	
  writing	
  rules.	
  
	
  
The	
  document	
  has	
  some	
  complicated	
  analytics	
  but	
  the	
  report	
  you	
  need	
  is	
  available	
  to	
  
import.	
  	
  This	
  document	
  covers	
  some	
  new	
  functionality	
  on	
  the	
  system,	
  and	
  anyone	
  who	
  
has	
  been	
  around	
  the	
  product	
  for	
  a	
  few	
  years	
  is	
  going	
  to	
  be	
  pleased	
  that	
  a	
  new	
  table	
  and	
  
a	
  new	
  piece	
  of	
  functionality	
  has	
  been	
  exposed.	
  
	
  
The	
  CX	
  version	
  used	
  for	
  this	
  document	
  is	
  Nov	
  ’13.	
  
	
  
This	
  document	
  has	
  been	
  written	
  an	
  informal	
  style,	
  to	
  impart	
  experience	
  rather	
  than	
  as	
  a	
  
formal	
  training	
  document.	
  If	
  you	
  would	
  like	
  to	
  receive	
  training	
  on	
  analytics,	
  
administration	
  or	
  any	
  aspect	
  of	
  Oracle	
  |	
  RightNow	
  CX	
  contact	
  me	
  at	
  
mark.kehoe@outlook.com	
  or	
  on	
  0487	
  335311	
  or	
  via	
  LinkedIn.	
  

Introduction	
  
There	
  are	
  two	
  useful	
  features	
  within	
  analytics	
  that	
  I’ve	
  found	
  useful	
  in	
  mature	
  contact	
  
centres.	
  
	
  
Often	
  within	
  contact	
  centres	
  there	
  are	
  busy	
  periods	
  within	
  the	
  year	
  or	
  month	
  and	
  
sometimes	
  we	
  need	
  to	
  figure	
  out	
  when	
  things	
  will	
  pick	
  up	
  or	
  calm	
  down.	
  
	
  
Equally,	
  as	
  the	
  usage	
  of	
  the	
  system	
  ramps	
  up	
  you	
  might	
  need	
  to	
  calculate	
  when	
  more	
  
staff	
  would	
  be	
  needed.	
  
	
  
The	
  comparison	
  and	
  trend	
  values	
  enable	
  you	
  to	
  look	
  into	
  the	
  past	
  or	
  look	
  into	
  the	
  
future.	
  They	
  work	
  well	
  with	
  date	
  ranges	
  and	
  a	
  pre-­‐requisite	
  in	
  getting	
  the	
  best	
  out	
  of	
  
them	
  both	
  is	
  to	
  have	
  added	
  relative	
  dates	
  and	
  date	
  grouping	
  into	
  the	
  report.	
  

By	
  Mark	
  Kehoe	
  
©	
  Kehoe	
  Consulting	
  
	
  

	
  

	
  
Advanced	
  Analytics:	
  Comparison	
  and	
  
Trend	
  
Comparison	
  
Comparison	
  values	
  enable	
  you	
  to	
  look	
  into	
  the	
  past.	
  We	
  can	
  to	
  compare	
  two	
  periods	
  
side	
  by	
  side	
  and	
  using	
  the	
  date	
  group	
  function	
  this	
  can	
  be	
  pretty	
  flexible.	
  Usually	
  the	
  
two	
  values	
  would	
  be	
  something	
  like	
  open	
  incidents	
  for	
  this	
  month	
  compared	
  to	
  open	
  
incidents	
  for	
  the	
  same	
  month	
  last	
  year.	
  
	
  
Once	
  you	
  get	
  the	
  hang	
  of	
  it	
  you	
  can	
  do	
  some	
  
really	
  clever	
  things	
  such	
  as	
  adding	
  the	
  values	
  
to	
  the	
  graph	
  for	
  a	
  quick	
  visual	
  indicator	
  but	
  
for	
  now	
  I’ll	
  keep	
  it	
  to	
  the	
  basics.	
  
	
  
I’ve	
  made	
  a	
  copy	
  of	
  the	
  incident	
  backlog	
  
report	
  and	
  will	
  use	
  this	
  for	
  my	
  example.	
  My	
  
contact	
  centre	
  has	
  a	
  busy	
  period	
  over	
  
Christmas	
  and	
  based	
  on	
  the	
  figures	
  from	
  last	
  
year	
  I’d	
  like	
  to	
  know	
  when	
  I	
  could	
  expect	
  an	
  
influx	
  of	
  emails.	
  I’m	
  going	
  to	
  work	
  on	
  the	
  
backlog	
  to	
  figure	
  out	
  when	
  I	
  need	
  to	
  hire	
  more	
  
staff.	
  
	
  
1.	
  Click	
  on	
  the	
  Max.	
  Backlogged	
  column.	
  From	
  
Figure	
  1:	
  Inserting	
  a	
  comparison	
  
the	
  design	
  tab	
  click	
  on	
  Insert	
  Column	
  and	
  
value	
  into	
  a	
  report	
  
select	
  Comparison	
  Value.	
  
	
  
If	
  its	
  all	
  worked	
  well	
  then	
  you	
  should	
  see	
  the	
  a	
  new	
  column	
  added	
  to	
  your	
  report	
  called	
  
Comparison	
  Value	
  (Max.	
  
Backlogged).	
  	
  
	
  
Now	
  the	
  column	
  has	
  been	
  added	
  the	
  
value	
  can	
  be	
  changed	
  so	
  that	
  I	
  can	
  
make	
  it	
  function	
  as	
  I	
  need.	
  For	
  some	
  
inexplicable	
  reason,	
  head	
  back	
  to	
  the	
  
home	
  tab	
  and	
  on	
  the	
  right-­‐hand	
  side	
  
click	
  Comparison.	
  You	
  should	
  see	
  the	
  
following:	
  	
  
	
  
Figure	
  2:	
  Configuring	
  a	
  comparison	
  value	
  
With	
  our	
  two	
  columns	
  we	
  can	
  now	
  
start	
  playing	
  around	
  with	
  the	
  values.	
  In	
  my	
  
example	
  I	
  want	
  to	
  see	
  what	
  was	
  going	
  on	
  this	
  time	
  last	
  year.	
  Comparison	
  allows	
  for	
  
relative	
  values	
  so	
  I	
  can	
  put	
  -­‐1	
  Year	
  for	
  this	
  time	
  last	
  year.	
  With	
  the	
  date	
  group	
  on	
  the	
  
report	
  set	
  to	
  a	
  week	
  I	
  can	
  now	
  see	
  this	
  week	
  last	
  year:	
  
	
  
This	
  image	
  gives	
  you	
  the	
  idea	
  although	
  it	
  looks	
  a	
  bit	
  odd	
  to	
  me	
  as	
  it’s	
  in	
  the	
  middle	
  of	
  
the	
  report,	
  but	
  hopefully	
  you	
  get	
  the	
  idea.	
  
	
  
By	
  Mark	
  Kehoe	
  
©	
  Kehoe	
  Consulting	
  
	
  

	
  

	
  
Advanced	
  Analytics:	
  Comparison	
  and	
  
Trend	
  
Next	
  comes	
  the	
  
exciting	
  part	
  of	
  
seeing	
  the	
  
comparison	
  values	
  
appear	
  in	
  the	
  
report.	
  
	
  
As	
  the	
  report	
  runs,	
  
we	
  will	
  be	
  
prompted	
  to	
  enter	
  
an	
  offset	
  against	
  the	
  
Figure	
  3:	
  Changing	
  the	
  comparison	
  offset	
  
date	
  range.	
  It	
  will	
  
look	
  something	
  like	
  the	
  image	
  shown	
  below.	
  In	
  this	
  example	
  I’m	
  interested	
  in	
  weekly	
  
figures:	
  

	
  
The	
  report	
  starts	
  making	
  sense	
  when	
  we	
  see	
  the	
  output.	
  In	
  my	
  report	
  we	
  will	
  now	
  have	
  
a	
  new	
  column	
  containing	
  this	
  years	
  compared	
  to	
  last	
  year’s	
  figures:	
  

By	
  Mark	
  Kehoe	
  
©	
  Kehoe	
  Consulting	
  
	
  

	
  

	
  
Advanced	
  Analytics:	
  Comparison	
  and	
  
Trend	
  

	
  

If	
  required	
  you	
  can	
  change	
  the	
  headings	
  to	
  something	
  more	
  meaningful	
  but	
  I’ve	
  left	
  
mine	
  as	
  the	
  defaults.	
  

Trending	
  
Trending	
  allows	
  us	
  to	
  see	
  where	
  figures	
  
are	
  going.	
  We	
  can	
  also	
  project	
  forward	
  
based	
  on	
  information	
  from	
  the	
  past	
  and	
  
that	
  is	
  how	
  I	
  typically	
  like	
  to	
  use	
  trending.	
  
	
  
To	
  create	
  a	
  trend	
  select	
  the	
  column	
  we	
  
wish	
  to	
  project	
  with.	
  Again,	
  I’ve	
  selected	
  
the	
  Max.	
  Backlogged	
  column.	
  From	
  the	
  
Design	
  tab	
  select	
  Insert	
  Column	
  and	
  
choose	
  Trend	
  Value:	
  
	
  
With	
  the	
  column	
  in	
  place	
  the	
  design	
  tab	
  
now	
  has	
  an	
  extra	
  option.	
  For	
  the	
  life	
  of	
  me	
  
I	
  have	
  no	
  idea	
  why	
  comparison	
  doesn’t	
  to	
  
the	
  same	
  but	
  hey,	
  I’m	
  not	
  in	
  product	
  
development.	
  
	
  
As	
  you	
  can	
  see	
  from	
  the	
  image,	
  we	
  have	
  
both	
  forecast	
  units	
  and	
  an	
  option	
  to	
  
perform	
  a	
  forecast.	
  Note	
  that	
  the	
  further	
  
forward	
  you	
  forecast,	
  the	
  less	
  accurate	
  
the	
  values	
  can	
  become.	
  In	
  the	
  image	
  
shown	
  to	
  the	
  right	
  I’ve	
  forecast	
  three	
  
units	
  forward,	
  which	
  for	
  my	
  report	
  is	
  
three	
  weeks.	
  
	
  
It	
  relies	
  on	
  a	
  bit	
  of	
  common	
  sense	
  and	
  an	
  
understanding	
  of	
  the	
  results	
  to	
  know	
  just	
  
how	
  far	
  you	
  can	
  forecast	
  forward.	
  The	
  

By	
  Mark	
  Kehoe	
  
©	
  Kehoe	
  Consulting	
  
	
  

	
  

	
  
Advanced	
  Analytics:	
  Comparison	
  and	
  
Trend	
  
more	
  history	
  you	
  have,	
  the	
  further	
  you	
  can	
  project.	
  
	
  
Now	
  that	
  we	
  have	
  the	
  forecast	
  in	
  place	
  lets	
  take	
  a	
  look	
  to	
  see	
  what	
  the	
  result	
  would	
  be:	
  
	
  

	
  
As	
  we	
  can	
  see,	
  the	
  figures	
  from	
  my	
  test	
  site	
  indicate	
  that	
  I’m	
  going	
  to	
  have	
  a	
  problem	
  in	
  
a	
  few	
  weeks	
  time	
  after	
  Christmas	
  when	
  my	
  backlog	
  gets	
  out	
  of	
  hand!	
  
	
  
Once	
  the	
  values	
  are	
  in	
  place	
  you	
  might	
  want	
  to	
  include	
  a	
  couple	
  of	
  additional	
  tasks.	
  The	
  
forward	
  projected	
  values	
  against	
  the	
  other	
  fields	
  will	
  obviously	
  have	
  zeros	
  and	
  you	
  
might	
  want	
  to	
  do	
  something	
  with	
  NVL	
  to	
  either	
  blank	
  them	
  out	
  or	
  put	
  in	
  some	
  text	
  to	
  
explain	
  what	
  is	
  going	
  on.	
  Again,	
  the	
  dates	
  will	
  be	
  blank	
  so	
  you	
  might	
  want	
  to	
  do	
  some	
  
more	
  NVL	
  work.	
  

By	
  Mark	
  Kehoe	
  
©	
  Kehoe	
  Consulting	
  
	
  

	
  

	
  

	
  

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How to use comparison and trend values in RightNow Analytics

  • 1. Advanced  Analytics:  Comparison  and   Trend   Save  Harbour  Statement   This   document   may   include   predictions,   estimates   or   other   information   that   might   be   considered   forward-­‐looking.   While   these   forward-­‐looking   statements   represent   our   current  judgment  on  what  the  future  holds,  they  are  subject  to  risks  and  uncertainties  that   could   cause   actual   results   to   differ   materially.   You   are   cautioned   not   to   place   undue   reliance   on   these   forward-­‐looking   statements,   which   reflect   my   opinions   only   as   of   the   date  of  this  document.  Please  keep  in  mind  that  we  are  not  obligating  ourselves  to  revise   or  publicly  release  the  results  of  any  revision  to  these  forward  looking  statements  in  light   of   new   information   or   future   events.   Throughout   this   document,   we   will   attempt   to   present  some  important  factors  relating  to  our  business  that  may  affect  our  predictions.   Pre-­‐requisites   In  order  to  get  the  most  out  of  the  document  you  will  have  had  some  training  in  the   Oracle  |  RightNow  CX  product  around  analytics  and  administration.  You’ll  also  be   familiar  with  editing  reports  and  might  have  had  a  go  at  writing  rules.     The  document  has  some  complicated  analytics  but  the  report  you  need  is  available  to   import.    This  document  covers  some  new  functionality  on  the  system,  and  anyone  who   has  been  around  the  product  for  a  few  years  is  going  to  be  pleased  that  a  new  table  and   a  new  piece  of  functionality  has  been  exposed.     The  CX  version  used  for  this  document  is  Nov  ’13.     This  document  has  been  written  an  informal  style,  to  impart  experience  rather  than  as  a   formal  training  document.  If  you  would  like  to  receive  training  on  analytics,   administration  or  any  aspect  of  Oracle  |  RightNow  CX  contact  me  at   mark.kehoe@outlook.com  or  on  0487  335311  or  via  LinkedIn.   Introduction   There  are  two  useful  features  within  analytics  that  I’ve  found  useful  in  mature  contact   centres.     Often  within  contact  centres  there  are  busy  periods  within  the  year  or  month  and   sometimes  we  need  to  figure  out  when  things  will  pick  up  or  calm  down.     Equally,  as  the  usage  of  the  system  ramps  up  you  might  need  to  calculate  when  more   staff  would  be  needed.     The  comparison  and  trend  values  enable  you  to  look  into  the  past  or  look  into  the   future.  They  work  well  with  date  ranges  and  a  pre-­‐requisite  in  getting  the  best  out  of   them  both  is  to  have  added  relative  dates  and  date  grouping  into  the  report.   By  Mark  Kehoe   ©  Kehoe  Consulting        
  • 2. Advanced  Analytics:  Comparison  and   Trend   Comparison   Comparison  values  enable  you  to  look  into  the  past.  We  can  to  compare  two  periods   side  by  side  and  using  the  date  group  function  this  can  be  pretty  flexible.  Usually  the   two  values  would  be  something  like  open  incidents  for  this  month  compared  to  open   incidents  for  the  same  month  last  year.     Once  you  get  the  hang  of  it  you  can  do  some   really  clever  things  such  as  adding  the  values   to  the  graph  for  a  quick  visual  indicator  but   for  now  I’ll  keep  it  to  the  basics.     I’ve  made  a  copy  of  the  incident  backlog   report  and  will  use  this  for  my  example.  My   contact  centre  has  a  busy  period  over   Christmas  and  based  on  the  figures  from  last   year  I’d  like  to  know  when  I  could  expect  an   influx  of  emails.  I’m  going  to  work  on  the   backlog  to  figure  out  when  I  need  to  hire  more   staff.     1.  Click  on  the  Max.  Backlogged  column.  From   Figure  1:  Inserting  a  comparison   the  design  tab  click  on  Insert  Column  and   value  into  a  report   select  Comparison  Value.     If  its  all  worked  well  then  you  should  see  the  a  new  column  added  to  your  report  called   Comparison  Value  (Max.   Backlogged).       Now  the  column  has  been  added  the   value  can  be  changed  so  that  I  can   make  it  function  as  I  need.  For  some   inexplicable  reason,  head  back  to  the   home  tab  and  on  the  right-­‐hand  side   click  Comparison.  You  should  see  the   following:       Figure  2:  Configuring  a  comparison  value   With  our  two  columns  we  can  now   start  playing  around  with  the  values.  In  my   example  I  want  to  see  what  was  going  on  this  time  last  year.  Comparison  allows  for   relative  values  so  I  can  put  -­‐1  Year  for  this  time  last  year.  With  the  date  group  on  the   report  set  to  a  week  I  can  now  see  this  week  last  year:     This  image  gives  you  the  idea  although  it  looks  a  bit  odd  to  me  as  it’s  in  the  middle  of   the  report,  but  hopefully  you  get  the  idea.     By  Mark  Kehoe   ©  Kehoe  Consulting        
  • 3. Advanced  Analytics:  Comparison  and   Trend   Next  comes  the   exciting  part  of   seeing  the   comparison  values   appear  in  the   report.     As  the  report  runs,   we  will  be   prompted  to  enter   an  offset  against  the   Figure  3:  Changing  the  comparison  offset   date  range.  It  will   look  something  like  the  image  shown  below.  In  this  example  I’m  interested  in  weekly   figures:     The  report  starts  making  sense  when  we  see  the  output.  In  my  report  we  will  now  have   a  new  column  containing  this  years  compared  to  last  year’s  figures:   By  Mark  Kehoe   ©  Kehoe  Consulting        
  • 4. Advanced  Analytics:  Comparison  and   Trend     If  required  you  can  change  the  headings  to  something  more  meaningful  but  I’ve  left   mine  as  the  defaults.   Trending   Trending  allows  us  to  see  where  figures   are  going.  We  can  also  project  forward   based  on  information  from  the  past  and   that  is  how  I  typically  like  to  use  trending.     To  create  a  trend  select  the  column  we   wish  to  project  with.  Again,  I’ve  selected   the  Max.  Backlogged  column.  From  the   Design  tab  select  Insert  Column  and   choose  Trend  Value:     With  the  column  in  place  the  design  tab   now  has  an  extra  option.  For  the  life  of  me   I  have  no  idea  why  comparison  doesn’t  to   the  same  but  hey,  I’m  not  in  product   development.     As  you  can  see  from  the  image,  we  have   both  forecast  units  and  an  option  to   perform  a  forecast.  Note  that  the  further   forward  you  forecast,  the  less  accurate   the  values  can  become.  In  the  image   shown  to  the  right  I’ve  forecast  three   units  forward,  which  for  my  report  is   three  weeks.     It  relies  on  a  bit  of  common  sense  and  an   understanding  of  the  results  to  know  just   how  far  you  can  forecast  forward.  The   By  Mark  Kehoe   ©  Kehoe  Consulting        
  • 5. Advanced  Analytics:  Comparison  and   Trend   more  history  you  have,  the  further  you  can  project.     Now  that  we  have  the  forecast  in  place  lets  take  a  look  to  see  what  the  result  would  be:       As  we  can  see,  the  figures  from  my  test  site  indicate  that  I’m  going  to  have  a  problem  in   a  few  weeks  time  after  Christmas  when  my  backlog  gets  out  of  hand!     Once  the  values  are  in  place  you  might  want  to  include  a  couple  of  additional  tasks.  The   forward  projected  values  against  the  other  fields  will  obviously  have  zeros  and  you   might  want  to  do  something  with  NVL  to  either  blank  them  out  or  put  in  some  text  to   explain  what  is  going  on.  Again,  the  dates  will  be  blank  so  you  might  want  to  do  some   more  NVL  work.   By  Mark  Kehoe   ©  Kehoe  Consulting