What Candidates Want from Employer Brand
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This document discusses what candidates want from an employer brand, including company culture, employee experience, and connection to the brand. It also examines what candidates value such as diversity and company values. The impact of candidate experience on business is presented, showing that poor experience can lead candidates to take their business elsewhere or increase relationships with other employers. The key aspects of an employer brand like market perception, value proposition, and culture are defined. Finally, an employer branding strategy is outlined involving defining candidate personas, value propositions, and promotional channels.
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What Candidates Want from Employer Brand
- 3. WHAT DO CANDIDATES WANT FROM AN EMPLOYER BRAND? Company Culture Employee Experience Connection to Brand rivs.com
- 4. WHAT DO CANDIDATES VALUE? Diversity Company Values 49% rivs.com 51% *Statistics from TalentBoard
- 5. THE IMPACT OF CANDIDATE EXPERIENCE 46% of Candidates will take their purchases elsewhere 65% of Candidates will increase their employer relationship rivs.com *Statistics from TalentBoard
- 6. WHAT IS AN EMPLOYER BRAND? rivs.com ● Market perception ● Employer value proposition ● Organization’s unique culture ● Talent/people brand
- 7. EMPLOYER BRANDING STRATEGY ● Define your candidate persona ● Determine your employee value proposition (EVP) ● Define promotional channels rivs.com
- 9. CANDIDATE PERSONA Who is your candidate? Why are they changing jobs? rivs.com
- 10. CANDIDATE PERSONA Main Personality Traits Challenges Skills/Attributes Motivations rivs.com
- 11. CANDIDATE PERSONA Who influences their decisions? Where do they get trusted information? rivs.com
- 12. EMPLOYER VALUE PROPOSITION (EVP)
- 13. EMPLOYER VALUE PROPOSITION (EVP) ● Company mission, values and culture ● Employee perks ● Helps attract and retain best candidates rivs.com
- 15. Promotional Channels ● Social networks ● Career sites ● Current employees ● Lectures/workshops ● Job ads ● Candidate Interactions ● Application process rivs.com
- 16. WHAT WE WENT OVER ● WHAT DO CANDIDATES WANT FROM AN EMPLOYER BRAND? ● Company culture. Employee experience. Connection to the brand ● WHAT DO CANDIDATES VALUE? ● Diversity and Company Values ● WHAT IS AN EMPLOYER BRAND? ● Market perception. Employer value proposition (EVP). Organization’s unique culture. Talent/people brand. ● DEFINED AN EMPLOYER BRANDING STRATEGY ● Define your candidate persona. Determine your employer value proposition (EVP). Define promo channels rivs.com
- 17. Interested in interviewing software that will help you promote your employer brand during the candidate journey? Contact us now at info@rivs.com