World Food Technology and Innovation Forum Sam Waterfall March 2011

1,224 views

Published on

Published in: Health & Medicine
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,224
On SlideShare
0
From Embeds
0
Number of Embeds
139
Actions
Shares
0
Downloads
25
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Lack of trust: Experts
  • Lack of trust: Brands (play this slide)
  • Lack of trust Media
  • Confusing for the consumer. What does it all mean to your consumer
  • What is obvious: Natural / Free from
  • What is obvious? Trust
  • Consumers to trace the origin of their can or bottle ofCoke. Instead of divulging the sources of ingredients, Coca-Cola focuses onmanufacturing locations, distribution and environmental impact. It estimates the carbon footprint of a drink, and shows the address of the factory it was made in.
  • FourFactors – trust the brand. It is everything it says it is.
  • ×