How to Setup an Email Marketing Campaign Using Drip Part1

How to Set Up an Email
Marketing Campaign
Using (Part 1)
By: Vangie Ren

What is Drip?
(c) Extraordinary VP | vangieren.com

It is a lightweight
marketing
automation that
doesn’t suck

Benefits of Drip

Drip allows you to
trigger an email,
campaign or tag

based on any
action a user
takes

DRIP integrates
with all of your
favorite
marketing tools

DRIP gives you
the power of
segmentation

Drip gives you the
ability to do the
following:

Create workflows

Capture more
leads

Onboard more
users

close more sales

How to start?

Go to your favorite
browser

Search for Drip

Click the link

Main page of Drip

Sign up for free for
21 days

After free trial, here
is the plan option

Click this

Enter your website
name

Enter your email
address

Enter your password

Answer this question

Click Next Step

Enter your credit
card number

Enter your credit
card expiration

Enter your credit
card CVC

Click this button

Fill up below questions

Hit Next Step button

Continue to fill up
the form

Hit Next Step to finish

Or click this to skip
the step

Drip will give you the
account ID for your
Wordpress site to
connect

Hit the button
‘Click here to
move along’

Click ‘Set up my
account’ button

You are now
going to create
new campaign

Creating New
Campaign

Click Campaigns

Click New Campaigns

Enter campaign name

Hit Create Campaign

This screen appears

Save your campaign
to Draft first

Because we will
create an opt-in
form now

Creating an
Opt-In Form

Click Create a Form

Enter Opt-in Form name
(use your campaign name for
consistency)

Click Create Form

Input the content of
your headline

Input the description.
It can be a plain text..

That you can format
using below tools

Or you may use link in
two ways...

As a Regular Link

Or a Trigger Link

You may also input a
code under <>Source
which I used in this
tutorial

Enter value in the
‘Button Text’

Enter value in the
‘Button Text While
Submitting’

To upload an image,
click this

Select the file to
upload

Hit Open button

Select the placement
of your image

To add new field,
enter the label

Identifier auto
populates but you can
edit it

Select the field type

Hit Add Field

Here is the added field

You may drag and
drop the field to the
place you want to be

Want to see the
preview of your
opt-in form?

Your widget must be
enable to see this

Any changes in your
form automatically
displays here

Choose the orientation
of your opt-in form

For the Appearance,
choose the design

Edit the color

Edit the font size and
opacity

Choose the location of
the form label

For the Behavior, input
the needed data here

For the Visibility,
choose where to hide
or show your form

Click this to view your
form

A new window
will open

This is it
Your new
email catcher

Save your work

Your Opt-In form still
at draft mode

Click Next

You are now
going to set up
an email
campaign

Setting Up an
Email Campaign

Browse the Blueprint

There are plenty of
Blueprints to choose
from

With preformatted
email content that
you can customize

and send to the
right person at
your preferred
time

Let’s choose this
Blueprint

Click this button

Click Day1 to start
editing the email
content

Edit the Title

Edit the body of your
email

Apply email
copywriting
techniques in your
email list to attract
more potential
clients

The drafted email
will also guide
you what to write.

Click Save once done

Go to Day 2, 3, 4,
5 of the email.
Edit and save it.

Decide on when
and how often
you want to send
your emails

Then edit this for the
days that you want to
send follow up emails

Delay Between Email –
the amount of time to
wait from the time the
previous email was sent

You may remove email
by hitting this button

You may add new
email, click this button

Enter your postal
address

For the Timing
Settings, edit as
desired

For the Signup
Settings, leave as is

Save for now but do
not activate yet

Please check
PART 2 of this
tutorial:

‘How to connect
DRIP to your
hosted
Wordpress’

that contains
instruction how to
activate the
campaign that we
created here

Check out also
this tutorial:

‘How to Create
Landing Pages Using
Thrive Themes &
Integrate it to Drip’s
Email Marketing
Campaign’

We will connect
the campaign that
we set up in Drip.

“Marketing Automation
is powerful software
and processes which
make complex and
repetitive tasks easy.”
– Mautic

How to Setup an Email Marketing Campaign Using Drip Part1

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