This document provides tips for improving an Instagram strategy for a business. It recommends engaging and educating potential customers about products and services. Businesses should build authority by developing a consistent voice, visual branding, and being authentic. Sharing social proof like customer testimonials helps prove authenticity. Telling inspiring stories that people can relate to is also suggested. Delivering real results for customers is key. Contact information is provided to learn more about social media marketing from NIDM India.