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How to raise Late Seed
or Round A (part 1)
Denis Dovgopoliy,
https://www.slideshare.net/dennydo
Introduction
Target Audience
Metrics
ARR/AR
Seed - $0.1m - $1m
Round A - $1m - $3m
ARR/AR
ARR/AR = MRR/MR*12
ARR/AR = QRR/QR*3
ARR/AR = Cumulative
ARR/AR Growth
Seed - Undefined
Round A - 3x+ YoY (T2D3)
ARR/AR Growth
20 weeks avg Growth
Valuation
Seed - Venture Capital Method/Deferred
valuation method
Round A - Multiplayer
Round size
Seed - $50k - $10m
Round A - $2 - $50m
Team
Seed - Tech, FFFC, Domain Expertise
Round A - Competition, Leadership, Hiring
Product/market
Seed - great product, market undefined
Round A - NPS, Why now, understanding
market
Sales/marketing
Seed - selling idea/promises, founder led-sale
Round A - marketing channel, scaling, sales
roadmap, repeatable sales processes
Churn
*Function of NPS
CAC
CAC = (marketing exp + sales exp)/number of
new users*
* - same period
ARPU/ARPPU
Average check
LTV
LTV = ARPU * LT
LTV = Average check * N deals
MAU/WAU/DAU/
Conversions
COGS/1sCOGS/fixCOGS
Cost of Sales/Cost of Sales
to Revenue Ratio
Margin
Margin=(Average Price - COGS)/Average
Price
Payback period
Burn rate
Cash burn rate
Unit Economics
Fundraising
Why?
Fundraising
How much it costs?
$20k-$70k
2-8 months
300-600 hrs
Fundraising
Why not?
See you next time!
Your DD
denny.do@gmail.com

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How to raise Late Seed or Round A (part 1)