Do you want to present PEST or PESTEL model to your audience? Make it easy to understand and remember by using colorful diagrams and simple icons. Start with the explanation, then talk about all the factors: politics, economy, society and technology. In the extended version include also environment and law. With this presentation any industry analysis will be a piece of cake! For more tips check our blog and feel free to comment: https://blog.infodiagram.com

2. Need to talk about
PEST or PESTEL
analysis?

3. Present it in
a memorable way.
Need to talk about
PEST or PESTEL
analysis?

4. Present it in
a memorable way.
How?
Need to talk about
PEST or PESTEL
analysis?

5. PEST(EL) model
DEFINITION
is a good start

6. PEST(EL) model
PEST is an analytical tool used to assess a market
situation with four types of factors:
P - political
E - economic
S - social
T - technological.
In the extended version (PESTEL) two additional
kinds of factors are analyzed:
E - environmental and L - legal.

7. TechnologicalEconomicPolitical Social
Make a diagram

8. TechnologicalEconomicPolitical Social
Make a diagram, use some colors

9. TechnologicalEconomicPolitical Social
Make a diagram, use some colors
and nice icons

10. Examples of political factors
• Degree of government intervention
• Tax regulations
• Employment law
• …
Politics
Show each element separately

11. Examples of economic factors
• Economic growth
• Interest rates
• Exchange rates
• Taxes and duties
• …
Economy
Show each element separately

12. Examples of social factors
• Demographics
• Culture
• Education
• …
Society
Show each element separately

13. Examples of technological factors
• Automation
• Patents & licenses
• New inventions
• …
Technology
Show each element separately

14. TechnologySocietyEconomyPolitics
Or show them all at once

15. Present only visuals

16. Technological
• automation
• patents & licenses
• (your text here)
Social
• population growth
• culture
• (your text here)
Economic
• economic growth
• inflation
• (your text here)
Political
• government policy
• political stability
• (your text here)
Present only visuals or add text

17. Make your PEST analysis nice to look at!
Use strong colorful diagrams & symbols
to rock your presentation.

18. Make your PEST analysis nice to look at!
Use strong colorful diagrams & symbols
to rock your presentation.
PEST analysis
Politics
Economy
Society
Technology

19. Make your PEST analysis nice to look at!
Use strong colorful diagrams & symbols
to rock your presentation.
Download these slides
at infoDiagram.com
(click to open)
PEST analysis
Politics
Economy
Society
Technology

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