How to prepare your Magento store for a TV broadcast on a budget

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In this talk I want to share our story of taking part in the TV Show Die Höhle der Löwen (German version of shark tank). Giving a brief overview why we participated, looking behind the scenes and the overall background about the show. The main part shows how we prepared our Magento to stand the expected flood of visitors and keep the website running with a small startup budget. We'll look at how our solution looked liked and how it behaved during the peak. We'll close with up and down sides of this approach, the cost of this solution and how we use it today.

Internet

How to prepare your Magento for a
TV broadcast on a budget

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Benno Lippert
Founder mashtwo cobby.io
“Opportunities are to be found amidst difficulties.“
@bennolippert
Albert Einstein

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Brief history
• What is LIMBERRY
• Why did we participate

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LIMBERRY growth
• 25 Designer premium traditional German dresses
• since 2014 doubling numbers
• reaching our limits
• accelerate growth together with Investor
 Applying to praticipate in DHDL

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Challenges
• VOX briefs expected numbers (traffic)
• Meeting with maxcluster (hoster)
• Where are we now
• Performance limits
• Visitors
• Conversion
• Bugs

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VOX briefs expected numbers
• 2.5 Mio audience
• 15 minutes on screen
• possibly additional 5 minutes during promotion
• 100.000 users
• 500 orders

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Meeting with maxcluster (hoster)

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Where are we now
Testcases based on customer behaviour
Timespan in minutes 15
Visitors 100.000
Visit Homepage 1
Amount of visited categories 3
Amount of visited categories 6
Cart items 2
Customers who add to cart 65%
Amount of orders 500
Distribution guest orders 50%
Distribution account orders 50%

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Loadtesting

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Loadtesting
• http://www.eschrade.com/page/load-testing-the-magento-checkout-
with-jmeter/
• http://devdocs.magento.com/guides/m1x/ce18-ee113/EE113-
benchmark.html
• https://github.com/magento/magento-performance-toolkit

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Loadtesting

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Results
• Browsing Ok
• Cart sessions kill the server
• Rendering gets extremly slow
• Throughput too low

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Infrastructure

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Options / Strategy
• PHP 7
• adjust server setup
• outsource rendering
• optimize requesthandling
• outsource cart logic to client side
• cache all the things
• validate

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PHP 7
https://github.com/Inchoo/Inchoo_PHP7

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Additional Server

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Rendering
• Outsource to AWS
• Load balancer
• Save generated output in CDN

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Optimize request handling
• Media URL changed from www to cdn.limberry.de
• Outsourced media to CDN

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Local Cart
• Use local storage and JS for cart logic

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Local Cart
• Remove dynamic parts

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Local Cart
• Remove dynamic parts

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Local Cart
• Remove dynamic parts

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Local Cart
• Remove dynamic parts

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Local Cart
• Remove dynamic parts

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Local Cart
• JS for cart logic

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Local Cart
• JS for cart logic

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Local Cart
• JS for cart logic

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Local Cart
• JS for cart logic

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Local Cart
• Run warmup script (10min)

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Cache

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Validate

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Validate

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Validate

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Downsides
• No stock information
• Out of stock signup in cart
• Denial of Service
• Shoppimon gives errors
• Troubles HTTP/HTTPS mixed content
• No cart rules / coupons (on purpose)

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Downsides

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Downsides

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On air
• Mission Control
• Traffic

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Conclusion
• Traffic
• Investment / running costs
• Scalability

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Conclusion

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Conclusion

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Conclusion

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Conclusion

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Conclusion
• Tool we can reuse
• Doesn´t solve all problems
• Caching is always tricky
• Plain simple solid

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Questions?

In this talk we will discuss what is a PIM and for which use cases a PIM can be your number 1 problem solver. Besides PIM Systems there are many other ways to centralize your Product Information. In some cases a PIM is over engineered and there are other solutions to get the job done. We will take a look at those Solutions starting with BI-Tools which help you to gather and consolidate Information from various sources to Magento Extensions that add missing functionality to your shop.

2024 State of Marketing Report – by Hubspot

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https://www.hubspot.com/state-of-marketing · Scaling relationships and proving ROI · Social media is the place for search, sales, and service · Authentic influencer partnerships fuel brand growth · The strongest connections happen via call, click, chat, and camera. · Time saved with AI leads to more creative work · Seeking: A single source of truth · TLDR; Get on social, try AI, and align your systems. · More human marketing, powered by robots

Everything You Need To Know About ChatGPT

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ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!

Product Design Trends in 2024 | Teenage Engineerings

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How Race, Age and Gender Shape Attitudes Towards Mental Health

ThinkNow

Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

marketingartwork

Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.

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制作原版1:1(Monash毕业证)莫纳什大学毕业证成绩单办理假

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Azure EA Sponsorship - Customer Guide.pdf

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Design Thinking NETFLIX using all techniques.pptx

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退学办理新西兰林肯大学毕业证【微信176555708】学历认证怎么做：原版仿制新西兰林肯大学电子版成绩单毕业证认证【新西兰林肯大学毕业证成绩单】、新西兰林肯大学文凭证书成绩单复刻offer录取通知书、购买Lincoln圣力嘉学院本科毕业证、【新西兰林肯大学毕业证办理Lincoln毕业证书哪里买】、新西兰林肯大学 Offer在线办理Lincoln Offer新西兰林肯大学Bachloer Degree。1客户提供办理信息：姓名生日专业学位毕业时间等（如信息不确定可以咨询顾问：微信176555708我们有专业老师帮你查询）； 2开始安排制作毕业证成绩单电子图； 3毕业证成绩单电子版做好以后发送给您确认； 4毕业证成绩单电子版您确认信息无误之后安排制作成品； 5成品做好拍照或者视频给您确认； 6快递给客户（国内顺丰国外DHLUPS等快读邮寄）。 7完成交易删除客户资料高精端提供以下服务：一：新西兰林肯大学新西兰林肯大学毕业证文凭证书全套材料从防伪到印刷水印底纹到钢印烫金二：真实使馆认证（留学人员回国证明）使馆存档三：真实教育部认证教育部存档教育部留服网站可查四：留信认证留学生信息网站可查五：与学校颁发的相关证件1:1纸质尺寸制定（定期向各大院校毕业生购买最新版本毕,业证成绩单保证您拿到的是鲁昂大学内部最新版本毕业证成绩单微信176555708） A.为什么留学生需要操作留信认证? 留信认证全称全国留学生信息服务网认证,隶属于北京中科院。①留信认证门槛条件更低,费用更美丽,并且包过,完单周期短,效率高②留信认证虽然不能去国企,但是一般的公司都没有问题,因为国内很多公司连基本的留学生学历认证都不了解。这对于留学生来说,这就比自己光拿一个证书更有说服力,因为留学学历可以在留信网站上进行查询! B.为什么我们提供的毕业证成绩单具有使用价值？查询留服认证是国内鉴别留学生海外学历的唯一途径但认证只是个体行为不是所有留学生都操作所以没有办理认证的留学生的学历在国内也是查询不到的他们也仅仅只有一张文凭。所以这时候我们提供的和学校颁发的一模一样的毕业证成绩单就有了使用价值。

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Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.

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43. 26/09/17 43 MM17NL Benno Lippert, LIMBERRY – cobby.io

44. 26/09/17 44 MM17NL Benno Lippert, LIMBERRY – cobby.io Validate

45. 26/09/17 45 MM17NL Benno Lippert, LIMBERRY – cobby.io Downsides • No stock information • Out of stock signup in cart • Denial of Service • Shoppimon gives errors • Troubles HTTP/HTTPS mixed content • No cart rules / coupons (on purpose)

46. 26/09/17 46 MM17NL Benno Lippert, LIMBERRY – cobby.io Downsides

47. 26/09/17 47 MM17NL Benno Lippert, LIMBERRY – cobby.io Downsides

48. 26/09/17 48 MM17NL Benno Lippert, LIMBERRY – cobby.io On air • Mission Control • Traffic

49. 26/09/17 49 MM17NL Benno Lippert, LIMBERRY – cobby.io

50. 26/09/17 50 MM17NL Benno Lippert, LIMBERRY – cobby.io

51. 26/09/17 51 MM17NL Benno Lippert, LIMBERRY – cobby.io

52. 26/09/17 52 MM17NL Benno Lippert, LIMBERRY – cobby.io Conclusion • Traffic • Investment / running costs • Scalability

53. 26/09/17 53 MM17NL Benno Lippert, LIMBERRY – cobby.io Conclusion

54. 26/09/17 54 MM17NL Benno Lippert, LIMBERRY – cobby.io Conclusion

55. 26/09/17 55 MM17NL Benno Lippert, LIMBERRY – cobby.io Conclusion

56. 26/09/17 56 MM17NL Benno Lippert, LIMBERRY – cobby.io Conclusion

57. 26/09/17 57 MM17NL Benno Lippert, LIMBERRY – cobby.io Conclusion • Tool we can reuse • Doesn´t solve all problems • Caching is always tricky • Plain simple solid

58. 26/09/17 58 MM17NL Benno Lippert, LIMBERRY – cobby.io

59. 26/09/17 59 MM17NL Benno Lippert, LIMBERRY – cobby.io Questions?

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