SlideShare a Scribd company logo
CONTENT
MARKETING
A GUIDE BY CLICK
INTELLIGENCE
HOW TO PLAN YOUR
CONTENT
1. Research
Read and gather relevant sources.
Collate them so that can develop an
informed opinion and have an
interesting angle.
2. Plan
Consider the structure you want your
content to have. Think about paragraph
headings and key points you want to
include.
3. Write content
If you have done enough research and
have formed a coherent plan, the actual
writing of the piece should be relatively
straight forward. You should remain
relatively faithful to your original plan, but
don’t afraid if you suddenly have a moment
of inspiration; sometimes ideas aren’t fully
formulated until you write them out!
4. Peer review
 It’s always a good idea to get another
member of your content team to review
your work. Have you remained on
message and in line with the
company’s overall content strategy?
It’s easy to get bogged down in a piece
of writing,especially if it is a feature
length, and so a fresh pair eyes is
always good to make sure you stay on
message.
5. Develop headline
Now that your content has been written
out, think of a title or headline that
captures the overarching message of the
article and is attention grabbing enough
to make readers want to read on.
6. SEO check
Make sure the content and the page it sits on is fully
optimised with keywords in appropriate places.
7. Final edit
and image
selection
Make anylast minute changes or updates and select
appropriate images that will peak interest and
complement the content.
Thank you!
For more information visit
www.clickintelligence.co.uk
or ring 01242 807842

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How to Plan Your Content

  • 2. 1. Research Read and gather relevant sources. Collate them so that can develop an informed opinion and have an interesting angle.
  • 3. 2. Plan Consider the structure you want your content to have. Think about paragraph headings and key points you want to include.
  • 4. 3. Write content If you have done enough research and have formed a coherent plan, the actual writing of the piece should be relatively straight forward. You should remain relatively faithful to your original plan, but don’t afraid if you suddenly have a moment of inspiration; sometimes ideas aren’t fully formulated until you write them out!
  • 5. 4. Peer review  It’s always a good idea to get another member of your content team to review your work. Have you remained on message and in line with the company’s overall content strategy? It’s easy to get bogged down in a piece of writing,especially if it is a feature length, and so a fresh pair eyes is always good to make sure you stay on message.
  • 6. 5. Develop headline Now that your content has been written out, think of a title or headline that captures the overarching message of the article and is attention grabbing enough to make readers want to read on.
  • 7. 6. SEO check Make sure the content and the page it sits on is fully optimised with keywords in appropriate places.
  • 8. 7. Final edit and image selection Make anylast minute changes or updates and select appropriate images that will peak interest and complement the content.
  • 9. Thank you! For more information visit www.clickintelligence.co.uk or ring 01242 807842