Having great ideas isn’t enough to produce great content; you need to evaluate, refine and then fit them into an editorial plan and your overall content strategy. Your plan should be informed by your strategy, but it is not the same thing. Other factors will affect your plan such as your production schedule, your available resources, and how much lead time you need to be able to produce different types of content. Your content plan is the nitty gritty of how you are actually going to achieve your content strategy and overall goals.