In today's presentation we will discuss one of the most important aspects starting a business, how to name a business.

1. How ToName
A Business
by FitSmallBusiness.com

2. Step 1

3. Get Your Idea
Muscle Into Shape

4. Start by coming up with 10 new
ideas a day about anything.

5. Once coming up with your list
is easy, move on to...

6. Step 2

7. Come up with 10 business
names a day for a week.

8. While thinking of names
remember....

9. People should be able to make
an easy connection between
the name and your product or
service.

10. Other things you may want your
name to convey are...

11. Expertise

12. Value

13. Authenticity

14. Tradition

15. Trust

16. Once you have your list of 50
names then move on to....

17. Step 3

18. Eliminate names that are
confusing, hard to remember,
pronounce, or spell.

19. Step 4

20. Eliminate names that could be
confused with a competitor.

21. Step 5

22. Consider the future.

23. Things like...

24. If you name your business
Bob’s auto what happens when
you want to sell?

25. If you name your business Raleigh,
NC Cleaners what happens when
you want to expand?

26. If you name your business Top
Dog TV’s what happens when
you want to sell computers?

27. Step 6

28. Filter the list for names you
can buy a domain name for.
(For more on this see our how to build a website guide here.)

29. Step 7

30. Search the internet and
trademark database for the
name.
(You can find the trademark database here.)

31. If someone is already using the
name that doesn’t necessarily
preclude you from using it.
(Learn why here.)

32. Step 8

33. Select Your Name.

34. And Finally...

35. For more advice on how to start and
run a successful business visit us
at....

36. www.FitSmallBusiness.com
(Thanks for watching)