The document discusses key principles for creating engaging blog content and podcasts, as shared by Srinivas Rao on The Skool of Life and Blogcast FM. It provides tips such as identifying a core message, telling compelling stories, focusing on creating value for the audience, co-creating content with the audience, taking risks, showcasing humanity, thinking beyond just blogging, making friends over followers, embracing creative potential, and leaving audiences better than when first encountered. Testimonials from listeners praise the podcast for its ability to engage and inspire.

1. THE SKOOL OF LIFE AND BLOGCAST FM
SRINIVAS RAO @SKOOLOFLIFE

2. WHAT IS
ENGAGEMENT?

3. IDENTIFy yOuR
CORE
MESSAGE

4. Tell a compelling
STORy

5. FOCuS
VALuE
ON THE CREATION OF

6. CO-CREATE
yOuR CONTENT
WITH yOuR
AuDIENCE

7. DON’T BE AFRAID TO
TAKE RISKS!

8. A LIFETIME OF MEDIOCRITy IS A HIGH
pRICE TO pAy FOR yOuR SAFETy
TODD HENRy

9. 95%
OF COMMuNICATION IS
NON-VERBAL

10. A BLOG IS A
MuLTI-FORMAT
pLATFORM

11. SHOWCASE yOuR
HuMANITy

12. I WISH I COuLD puT THIS MORE ELOquENTLy BuT....
yOuR pODCAST ROCKS My FACE SO HARD!
ROGER LAWSON

13. Srini, your seriously messin’ with my ability to sleep.
I’ve been spinning these damn interviews for two
days (and nights) straight. I’m about 10 episodes
from the end of your current collection and I hear
your voice more than my wifes’...which is a nice
change of pace! Did I say that out loud??
ANONyMOuS By REquEST

14. RELATIONSHIpS
ARE THE LIFEBLOOD
OF THE BLOGOSpHERE

15. EVERy pLATFORM HAS
VARyING LEVELS OF
INTIMACy

16. EMERGING TALENT
IS THE MOST uNDERVALuED ASSET
ON THE SOCIAL WEB

17. THINK BEyOND
BLOG
THE LIFE OF yOuR

18. MAKE FRIENDS
NOT FOLLOWERS

19. ANyTHING WORTH DOING
REquIRES THE
COuRAGE TO FAIL

20. EMBRACE
yOuR CREATIVE
pOTENTIAL

21. Srinivas - we met ages ago in Costa Rica. But I just wanted to express my
gratitude towards you and your blog content, which I followed through
the many months of my post-collegiate job search. My dream was to go
and work in a business role in Moscow, one of the coolest cities in the
world. And there were so many times that I contemplated taking the
easy way out and getting a dead-end job in the uS, but I persisted, often
using your wise-words as inspiration. I have finally succeeded in landing
this perfect job and will be moving to Moscow in 2 weeks!

22. LEAVE THEM yOu FOuND THEM
THAN WHEN
BETTER

23. SLIDES DESIGNED By DAVID CRANDALL OF INOWpRESENT.COM