Whether you are the leader of your organization, a parent, a teacher, or a team player -- you must be able to establish trust through see-through and mouse trap stories before you gain permission to share your vision and move it forward.

2. “If your listeners are comfortable
with who you are and why you are
here, then they are ready to listen
to what you think is in it for them
[the vision].”
Annette Simmons, The Story Factor

4. A VISION STORY
illustrates for your audience
What’s in it for THEM.

5. But Before you can lead,
you must have a succinct
VISION STATEMENT
that guides YOU daily.

6. What story can best illustrate it?
Exercise:
Write your personal vision
statement.

7. Lessons from
leaders who make
Vision STICK?

8. 1
State your
vision simply.
1 + 1 = 2

9. 2
Cast the Vision
Convincingly.
 Defining the Problem
 Offering a Solution
 Explaining why and why
now

10. 3
Repeat It Regularly.

11. 4
Celebrate It Continually.

12. 5
Embrace It
Everywhere.

13. DON’T
FORGET
…

14. Vision leaks!
Make sure vision sticks—DAILY.

15. Take the time to find a
STORY OF YOUR
VISION—paint a picture that
people can see. .

16. Inspired by the brilliant ideas of …
Andy Stanley: Making Vision Stick
&
Annette Simmons: The Story Factor

17. CONSULTING
COACHING
TRAINING
COMMUNICATION DESIGN
Apply for a free 30 minute strategy session with Maria
Keckler
SUPERBcommunication.com/strategy
Our Guarantee: whether or not you choose to work with us,
you’ll walk away with some great ideas you can implement
right away
Maria Keckler
Executive coach
Author of Bridge Builders:
How Superb Communicators Get What They Want