by Elizabeth Jacob, Project Director, CityHealth.org The Practical Playbook National Meeting 2016 www.practicalplaybook.org Bringing Public Health and Primary Care Together: The Practical Playbook National Meeting was at the Hyatt Regency in Bethesda, MD, May 22 - 24, 2016. The meeting was a milestone event towards advancing robust collaborations that improve population health. Key stakeholders from across sectors – representing professional associations, community organizations, government agencies and academic institutions – and across the country came together at the National Meeting to help catalyze a national movement, accelerate collaborations by fostering skill development, and connect with like-minded individuals and organizations to facilitate the exchange of ideas to drive population health improvement. The National Meeting was also a significant source of tools and resources to advance collaboration. These tools and resources are available below and include: Session presentations and materials Poster session content Photos from the National Meeting The conversation started at the National Meeting is continuing in a LinkedIn Group "Working Together for Population Health" and Twitter. Use #PPBMeeting to provide feedback on the National Meeting. The Practical Playbook was developed by the de Beaumont Foundation, the Duke University School of Medicine Department of Community and Family Medicine, the Centers for Disease Control and Prevention (CDC), and the Health Resources & Services Administration (HRSA).

1. How to Make the Facts Matter: Using Data to Tell Your Story
Elizabeth Jacob, Project Director, CityHealth.org
Practical Playbook National Meeting
May, 2016

2. The 2008 Physical Activity Guidelines for
Americans recommends 30 minutes of
moderate to vigorous activity per day.
The benefits of exercise include improved
cardiovascular health, reduced risk of cancer
and chronic disease, and improved mood and
mental health.

3. The Backfire effect: The more you
present me with the facts, the
harder I cling to my own beliefs.

4. So what should you do?
 Understand your audience
 Tap into their values (spoiler alert:
they may not be what YOU value)
 Use stories, relationships, and make
it personal

7. What is CityHealth?
1. Ten proven policies with the best chances of improving health and well-being in our
nation’s big cities—and making them thriving places to live.
2. A policy package that’s the result of extensive research, advice from experts, interviews
with high-level city decision makers and focus groups of engaged voters.
3. A 40-city analysis of how cities’ current laws stack up and compare, and where they need
to move the dial.
4. An interactive website, and national and regional release events to catalyze cities to be
the healthiest places in the nation.

8. CityHealth Proposed Top Ten Policies
1. Housing: inclusionary zoning
2. Education: universal, high
quality pre-k
3. Employment/benefits: earned
sick leave
4. Public safety: zoning regulations
on alcohol outlet density
5. Active living/transportation:
complete streets
6. Safe food: restaurant grading
7. Tobacco control:
comprehensive smoking bans
8. Tobacco control: Tobacco 21
9. Nutrition: nutrition standards
for city procurement
10. Substance abuse: Naloxone
access and 911 Good Samaritan
Laws

9. How will we translate all that data into action?
• Understand our audience (city-level
policymakers)
• Understand who (and what) influences
their decisions
• Show relatable, real-life examples
• Cultivate champions (usual suspects,
grassroots and grass-tops) who can share
their stories

10. Final
though
ts
Final Thoughts