Description: Our everyday devices make us feel more connected to the people, places and things that matter most. So why should event technology be any different? Find out how to approach technology from a humanistic perspective, and why doing so can create more emotional—and fruitful—connections with attendees at your events. Learn how to effectively implement technology that not only wows attendees, but enhances engagement. See what role innovation plays when building events with a human touch in mind. Presented By: Vincent Bruneau, CEO, Magency Digital

1. HOW TO HUMANIZE EVENTS
WITH TECHNOLOGY

2. OUR DNA IS MAGIC

3. BRAND ACTIVATION

4. SURPRISE
CAPTURE ATTENTION
CREATE ENGAGEMENT

5. KEY LEARNING:
HOW TO MANAGE AUDIENCE
ENGAGEMENT AND ATTENTION

6. EVENTS

7. TECHNOLOGY

11. MICHELIN
UNLOCK THE POWER OF ENGAGEMENT

12. WOW YOUR AUDIENCE

14. DIGITAL MAGIC
!
!
MOBILE APPS FOR
EVENTS & TRAININGS

16. (BRAND)
MESSAGE
ONE-­‐WAY STORYTELLING
INDIVIDUAL
IMPACT

17. DYNAMIC STORYTELLING
(BRAND)
MESSAGE
INDIVIDUAL
IMPACT
GROUP
INTERACTION

18. BRAND
MESSAGE
INDIVIDUAL
IMPACT
GROUP
INTERACTION

19. THE INDIVIDUAL
AT THE CENTER

21. MAKE THEIR
VOICE HEARD
MAKE IT
ABOUT THEM

23. IN 2016,
600’000’000 TABLETS
WILL BE SOLD

24. 9
6

25. 900 600

26. (INSERT
question wall)

27. GROUP
INTERACTION

28. CONNECT THEM
TO EACH OTHER

31. GROUP GENERATED
CONTENT

32. PHOTO-­‐STORY
COLLABORATIVE LEARNING

33. INTERACTIVE STORYTELLING
BRAND
MESSAGE

34. INCITE
CURIOSITY

36. CONTENT & ACTIVITIES
Surprise &
GEOLOCALIZED
Change things up
(INSERT Nissan
Beacon Photo)

37. MAKE IT FUN

38. 60% 98%
2% 62%
15 150
2H 30MIN TIME WON
30 300
20 250
SUCCESS RATE
ACTIVE PARTICIPANTS
IDEAS PROPOSED
DOCUMENTS SHARED
QUESTIONS ASKED
2000 26920 RESPONSES COUNTED

39. HUMAN TO HUMAN

40. ANY SUFFICIENTLY
ADVANCED TECHNOLOGY
IS INDISTINGUISHABLE FROM MAGIC.
“
”
Arthur C. Clarke
2001 Space Odissey

41. !
Request a DEMO
contact@magencydigital.com
PARIS NEW YORK CITY
TOKYO (Fall 2014)
magencydigital.com