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How to get everything right...
by doing everything wrong?




agile42 | We advise, train and coach companies building software   www.agile42.com |   All rights reserved. Copyright © 2007 - 2009.
Andrea Tomasini
Agile Coach & Trainer
andrea.tomasini@agile42.com




agile42 | We advise, train and coach companies building software   www.agile42.com |   All rights reserved. Copyright © 2007 - 2009.
What’s happening to our
                            Business?



agile42 | We advise, train and coach companies building software   www.agile42.com |   All rights reserved. Copyright © 2007 - 2009.
Time to Market
    .5 years
  13



                                                                                                                                             3
                                                                                                                                                     m
                                                                                                                                                           on
                                                                                                                                                             th
                                                                                                                                                               s

 1915              1939              1972               1976             1983               1994              1998              2000               2002              2004
                       Deepa Chandrasekaran, Gerard J. Tellis - Marshall School of Business, University of Southern California, Los Angeles, California



agile42 | We advise, train and coach companies building software                                            www.agile42.com |     All rights reserved. Copyright © 2007 - 2009.
mo  re &
Pro d ucts
         co m plex
  m ore

agile42 | We advise, train and coach companies building software   www.agile42.com |   All rights reserved. Copyright © 2007 - 2009.
too slo w                                      too                too
                                                                   exp en$ive
                                                                                      c om p le x



No more Mediocrity

agile42 | We advise, train and coach companies building software                www.agile42.com |   All rights reserved. Copyright © 2007 - 2009.
Customers can
change ...




                                                                   ... and they will!
agile42 | We advise, train and coach companies building software      www.agile42.com |   All rights reserved. Copyright © 2007 - 2009.
ate
              lu
           eva
         s
       er vic  es
  st om ser
Cu our                                                              Cus
                                                                        tom
                                                                     oth    ers
                                                                         er c   infl
                                                                              ust   uen
                                                                                  ome   ce
                                                                                     rs

                                     Customers are in
                                  control of the business

                          Customer Capitalism
 agile42 | We advise, train and coach companies building software        www.agile42.com |   All rights reserved. Copyright © 2007 - 2009.
What are we doing about it?



agile42 | We advise, train and coach companies building software   www.agile42.com |   All rights reserved. Copyright © 2007 - 2009.
Corporate




                                                                                                        Individual
      Hierarchy




                                    Compliance
agile42 | We advise, train and coach companies building software   www.agile42.com |   All rights reserved. Copyright © 2007 - 2009.
We change the
structure ...




                                                                    ... every 6-9 months
 agile42 | We advise, train and coach companies building software        www.agile42.com |   All rights reserved. Copyright © 2007 - 2009.
We expect
                                                                                to gain
                                                                                  more




agile42 | We advise, train and coach companies building software   www.agile42.com |   All rights reserved. Copyright © 2007 - 2009.
Chaos
Dispirit
Demotivation
agile42 | We advise, train and coach companies building software   www.agile42.com |   All rights reserved. Copyright © 2007 - 2009.
Symptom ≠ Problem




Why?
agile42 | We advise, train and coach companies building software   www.agile42.com |   All rights reserved. Copyright © 2007 - 2009.
I am...

                                           an ag er
                                     ?? ?M
                                         EM EA                                           n
                                                                                por atio
                                                                          Cor
                                                                   Tr ade
                                                 ide
                                         Wo rldw

                                   ... my position
agile42 | We advise, train and coach companies building software                 www.agile42.com |   All rights reserved. Copyright © 2007 - 2009.
The Enemy is ...




                                           ... out there
agile42 | We advise, train and coach companies building software   www.agile42.com |   All rights reserved. Copyright © 2007 - 2009.
The
Illusion
to ...


                                                                                       ... take
                                                                                       charge
agile42 | We advise, train and coach companies building software   www.agile42.com |   All rights reserved. Copyright © 2007 - 2009.
The
Fixation ...




... on events
agile42 | We advise, train and coach companies building software   www.agile42.com |   All rights reserved. Copyright © 2007 - 2009.
The Parable ...




                     ... of the boiled frog
agile42 | We advise, train and coach companies building software   www.agile42.com |   All rights reserved. Copyright © 2007 - 2009.
The delusion
                                                                           of ...




... learning
from experience
agile42 | We advise, train and coach companies building software       www.agile42.com |   All rights reserved. Copyright © 2007 - 2009.
The Myth of the
                                         Management Team




agile42 | We advise, train and coach companies building software   www.agile42.com |   All rights reserved. Copyright © 2007 - 2009.
Mana!ment



agile42 | We advise, train and coach companies building software   www.agile42.com |   All rights reserved. Copyright © 2007 - 2009.
ways    been
                                       It is al
                                             th ere...



       Immutable Truth
agile42 | We advise, train and coach companies building software   www.agile42.com |   All rights reserved. Copyright © 2007 - 2009.
command &
           control




                                                                                                                      hierarchy
impersonal
communications

 competition through economies
 of scale and cost reduction

                                                                           w ork
                                                                   nn ed
                                                    tly pla
                                       t igh
agile42 | We advise, train and coach companies building software                   www.agile42.com |   All rights reserved. Copyright © 2007 - 2009.
agile42 | We advise, train and coach companies building software   www.agile42.com |   All rights reserved. Copyright © 2007 - 2009.
cial &
                                                                    So

Why?                                                                E
                                                                    co
                                                                      con
                                                                       nd
                                                                          om
                                                                          i t io
                                                                                ic
                                                                                 ns




 agile42 | We advise, train and coach companies building software          www.agile42.com |   All rights reserved. Copyright © 2007 - 2009.
“In the past, Man has been first. In
                                                       future, the system must be first”
                                                  (Frederick Taylor, The Principles of Scientific Management, 1911)

                                                        “The goal of the system is to make
                                                           individuals as predictable and
                                                         controllable as the capital assets
                                                          for which they are responsible”
                                                                                              (Harold Geneen ITT, 1965)




                                                                    The System Has
                                                                       Stopped
                                                                      Delivering
agile42 | We advise, train and coach companies building software              www.agile42.com |   All rights reserved. Copyright © 2007 - 2009.
knowledge




semi-skilled
agile42 | We advise, train and coach companies building software    www.agile42.com |   All rights reserved. Copyright © 2007 - 2009.
orkforce
Co m mitted W
agile42 | We advise, train and coach companies building software   www.agile42.com |   All rights reserved. Copyright © 2007 - 2009.
20th century                                                                       21st century




Customers take charge
agile42 | We advise, train and coach companies building software   www.agile42.com |   All rights reserved. Copyright © 2007 - 2009.
What we should do about it
                      instead!



agile42 | We advise, train and coach companies building software   www.agile42.com |   All rights reserved. Copyright © 2007 - 2009.
sta rt
               a NEW

agile42 | We advise, train and coach companies building software   www.agile42.com |   All rights reserved. Copyright © 2007 - 2009.
Br eak
         e I ron
       th
           ang le!
       Tri

                                                            rs

                                                                   W
                                                          me


                                                                    or
                                                        to



                                                                       k
                                                                      er
                                                 s
                                              Cu




                                                     Organization       s

agile42 | We advise, train and coach companies building software      www.agile42.com |   All rights reserved. Copyright © 2007 - 2009.
De
      lig
         ht


                                                                                            on
                                        s                                                 si
                                      es                                                 s
                     c              c                                                   a
          S        u                                                                   P
agile42 | We advise, train and coach companies building software   www.agile42.com |   All rights reserved. Copyright © 2007 - 2009.
What’s the recipe?




1) Focus on Value, not
compliance!
agile42 | We advise, train and coach companies building software   www.agile42.com |   All rights reserved. Copyright © 2007 - 2009.
What’s the recipe?




2) Encourage and nurture
engagement
agile42 | We advise, train and coach companies building software   www.agile42.com |   All rights reserved. Copyright © 2007 - 2009.
What’s the recipe?




3) Work with Self-Organizing
Teams, so to use all the brain-
power you have available
instead of only 1 on 5!
agile42 | We advise, train and coach companies building software   www.agile42.com |   All rights reserved. Copyright © 2007 - 2009.
What’s the recipe?




4) Use empirical control, focus
on outcome not on output!
agile42 | We advise, train and coach companies building software   www.agile42.com |   All rights reserved. Copyright © 2007 - 2009.
What’s the recipe?




5) Use an iterative &
incremental approach to learn
as fast as possible
agile42 | We advise, train and coach companies building software   www.agile42.com |   All rights reserved. Copyright © 2007 - 2009.
What’s the recipe?




6) Understand it is a cultural
change... and it’s not about you
agile42 | We advise, train and coach companies building software   www.agile42.com |   All rights reserved. Copyright © 2007 - 2009.
Y ou!
            h an                                                   k
          T
agile42 | We advise, train and coach companies building software     www.agile42.com |   All rights reserved. Copyright © 2007 - 2009.
More food for thought...




                                    http://slideshare.net/tumma72
agile42 | We advise, train and coach companies building software   www.agile42.com |   All rights reserved. Copyright © 2007 - 2009.

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How to get everything right... by doing everything wrong? (Andrea Tomasini, agile42)

  • 1. How to get everything right... by doing everything wrong? agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
  • 2. Andrea Tomasini Agile Coach & Trainer andrea.tomasini@agile42.com agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
  • 3. What’s happening to our Business? agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
  • 4. Time to Market .5 years 13 3 m on th s 1915 1939 1972 1976 1983 1994 1998 2000 2002 2004 Deepa Chandrasekaran, Gerard J. Tellis - Marshall School of Business, University of Southern California, Los Angeles, California agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
  • 5. mo re & Pro d ucts co m plex m ore agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
  • 6. too slo w too too exp en$ive c om p le x No more Mediocrity agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
  • 7. Customers can change ... ... and they will! agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
  • 8. ate lu eva s er vic es st om ser Cu our Cus tom oth ers er c infl ust uen ome ce rs Customers are in control of the business Customer Capitalism agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
  • 9. What are we doing about it? agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
  • 10. Corporate Individual Hierarchy Compliance agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
  • 11. We change the structure ... ... every 6-9 months agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
  • 12. We expect to gain more agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
  • 13. Chaos Dispirit Demotivation agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
  • 14. Symptom ≠ Problem Why? agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
  • 15. I am... an ag er ?? ?M EM EA n por atio Cor Tr ade ide Wo rldw ... my position agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
  • 16. The Enemy is ... ... out there agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
  • 17. The Illusion to ... ... take charge agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
  • 18. The Fixation ... ... on events agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
  • 19. The Parable ... ... of the boiled frog agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
  • 20. The delusion of ... ... learning from experience agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
  • 21. The Myth of the Management Team agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
  • 22. Mana!ment agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
  • 23. ways been It is al th ere... Immutable Truth agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
  • 24. command & control hierarchy impersonal communications competition through economies of scale and cost reduction w ork nn ed tly pla t igh agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
  • 25. agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
  • 26. cial & So Why? E co con nd om i t io ic ns agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
  • 27. “In the past, Man has been first. In future, the system must be first” (Frederick Taylor, The Principles of Scientific Management, 1911) “The goal of the system is to make individuals as predictable and controllable as the capital assets for which they are responsible” (Harold Geneen ITT, 1965) The System Has Stopped Delivering agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
  • 28. knowledge semi-skilled agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
  • 29. orkforce Co m mitted W agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
  • 30. 20th century 21st century Customers take charge agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
  • 31. What we should do about it instead! agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
  • 32. sta rt a NEW agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
  • 33. Br eak e I ron th ang le! Tri rs W me or to k er s Cu Organization s agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
  • 34. De lig ht on s si es s c c a S u P agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
  • 35. What’s the recipe? 1) Focus on Value, not compliance! agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
  • 36. What’s the recipe? 2) Encourage and nurture engagement agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
  • 37. What’s the recipe? 3) Work with Self-Organizing Teams, so to use all the brain- power you have available instead of only 1 on 5! agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
  • 38. What’s the recipe? 4) Use empirical control, focus on outcome not on output! agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
  • 39. What’s the recipe? 5) Use an iterative & incremental approach to learn as fast as possible agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
  • 40. What’s the recipe? 6) Understand it is a cultural change... and it’s not about you agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
  • 41. Y ou! h an k T agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.
  • 42. More food for thought... http://slideshare.net/tumma72 agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.