The document provides examples of how consumer insights were gathered from various industries including antacids, heavy trucks, retail banking, manufacturing, real estate, and energy. Case studies describe conducting focus groups, interviews, surveys, and road trips to better understand customers, influencers, and industry stakeholders. The insights gathered helped companies improve marketing strategies, product development, positioning, and growth.
1) IKEA is cutting office jobs but opening more stores, creating net new jobs. Retail must adapt to changing consumer preferences and technology.
2) Successful retailers like Amazon and Alibaba put consumers first and move quickly, forcing others to focus on value, selection, and convenience.
3) Retail will be more integrated across digital and physical channels to provide seamless shopping experiences, but physical stores will still be important. The divide between large and small retailers will also increase.
Customer Insights Workshop - Consumer Text Analytics ConferenceMekkin Bjarnadottir
Lexalytics VP Seth Redmore talks about the nuts and bolts of text and sentiment analysis to spot and react to consumer feedback online. From the 2014 Terrapin Consumer Text Analytics Conference. Read more here: http://www.lexalytics.com/blog/2014/consumer-text-analytics-conference
This document discusses generating actionable consumer insights from analytics. It covers trends in information sources, challenges in implementing big data and analytics, and opportunities. It also discusses use cases in health and telecommunications. Specifically, it mentions trends like personalized marketing using more data per person and emotion detection from unstructured data. Challenges include different data owners, interfacing with unstructured sources, and security issues like access control and data provenance. Opportunities include more organic measures and higher velocity outputs. Use cases discussed are customer care, genomic analysis, and high performance security analytics.
The document discusses the role of analytics in the consumer packaged goods (CPG) industry. It notes that analytics can help CPG companies with pricing strategies, optimizing marketing mix, portfolio optimization, inventory management, and other areas. Analytics provides insights into profit drivers, demand elasticity, trade spend effectiveness, and more. It concludes that CPG companies must invest in analytics to stay competitive as consumer behavior changes rapidly.
This document discusses the changing landscape of consumer analytics in the 21st century. It notes that consumers now expect personalized, convenient experiences from companies and have higher standards of business practices and social responsibility. Effective analytics requires understanding what consumers truly want through factors like transactions, personalization, culture, and immediacy. The best companies will differentiate themselves by putting consumer value first and using ambitious analytics solutions to continuously improve the consumer experience.
002 a paper_on_customer_loyalty_white_paper_imc_researchimcResearch
This document discusses the importance of customer satisfaction and loyalty for businesses. It makes three key points:
1. Customer satisfaction alone does not guarantee loyalty, as satisfied customers may still be persuaded to switch suppliers. True loyalty requires satisfaction scores of 9/10 on important issues and an emotional connection to the brand.
2. Many customers remain with suppliers out of inertia rather than true loyalty. Small issues over time can undermine satisfaction without prompting a change, so loyalty requires more than the absence of problems.
3. Loyalty is driven by soft factors like quality, satisfaction, image and little details of the customer experience rather than just price and product parity. Extra efforts that differentiate the customer experience and engagement build an emotional
This document discusses personalization and how it has evolved from generic campaigns to personalized experiences based on first, second, and third party data. It outlines how Merkle, a marketing agency, helps companies like Deckers Brands use data and technology to deliver personalized experiences across channels to customers. Deckers implemented Tealium's platform to personalize abandoned cart emails and improve their remarketing practices.
1) IKEA is cutting office jobs but opening more stores, creating net new jobs. Retail must adapt to changing consumer preferences and technology.
2) Successful retailers like Amazon and Alibaba put consumers first and move quickly, forcing others to focus on value, selection, and convenience.
3) Retail will be more integrated across digital and physical channels to provide seamless shopping experiences, but physical stores will still be important. The divide between large and small retailers will also increase.
Customer Insights Workshop - Consumer Text Analytics ConferenceMekkin Bjarnadottir
Lexalytics VP Seth Redmore talks about the nuts and bolts of text and sentiment analysis to spot and react to consumer feedback online. From the 2014 Terrapin Consumer Text Analytics Conference. Read more here: http://www.lexalytics.com/blog/2014/consumer-text-analytics-conference
This document discusses generating actionable consumer insights from analytics. It covers trends in information sources, challenges in implementing big data and analytics, and opportunities. It also discusses use cases in health and telecommunications. Specifically, it mentions trends like personalized marketing using more data per person and emotion detection from unstructured data. Challenges include different data owners, interfacing with unstructured sources, and security issues like access control and data provenance. Opportunities include more organic measures and higher velocity outputs. Use cases discussed are customer care, genomic analysis, and high performance security analytics.
The document discusses the role of analytics in the consumer packaged goods (CPG) industry. It notes that analytics can help CPG companies with pricing strategies, optimizing marketing mix, portfolio optimization, inventory management, and other areas. Analytics provides insights into profit drivers, demand elasticity, trade spend effectiveness, and more. It concludes that CPG companies must invest in analytics to stay competitive as consumer behavior changes rapidly.
This document discusses the changing landscape of consumer analytics in the 21st century. It notes that consumers now expect personalized, convenient experiences from companies and have higher standards of business practices and social responsibility. Effective analytics requires understanding what consumers truly want through factors like transactions, personalization, culture, and immediacy. The best companies will differentiate themselves by putting consumer value first and using ambitious analytics solutions to continuously improve the consumer experience.
002 a paper_on_customer_loyalty_white_paper_imc_researchimcResearch
This document discusses the importance of customer satisfaction and loyalty for businesses. It makes three key points:
1. Customer satisfaction alone does not guarantee loyalty, as satisfied customers may still be persuaded to switch suppliers. True loyalty requires satisfaction scores of 9/10 on important issues and an emotional connection to the brand.
2. Many customers remain with suppliers out of inertia rather than true loyalty. Small issues over time can undermine satisfaction without prompting a change, so loyalty requires more than the absence of problems.
3. Loyalty is driven by soft factors like quality, satisfaction, image and little details of the customer experience rather than just price and product parity. Extra efforts that differentiate the customer experience and engagement build an emotional
This document discusses personalization and how it has evolved from generic campaigns to personalized experiences based on first, second, and third party data. It outlines how Merkle, a marketing agency, helps companies like Deckers Brands use data and technology to deliver personalized experiences across channels to customers. Deckers implemented Tealium's platform to personalize abandoned cart emails and improve their remarketing practices.
While price is important in B2B markets, branding provides additional value through differentiation, risk reduction, and building loyalty. Several propositions that branding is irrelevant in B2B are disproven by examples of long-standing iconic B2B brands like GE, IBM, and Intel that command premium prices through strong brand equity built over decades. Emotions like trust play a role in B2B purchasing decisions as buyers seek security and assurance over the long term.
The global private household market was valued at $113.7 billion in 2017. Asia Pacific was the largest geographic region accounting for $42.75 billion or 37.6% of the global market. The USA was the largest country accounting for $30.5 billion or 26.9% of the global private household market.
The document discusses the three main types of business valuation:
1) The asset approach values a business based on the assets and liabilities it would take to establish the same level of profitability. Not all assets/liabilities are always included.
2) The market approach values businesses based on research of similar businesses and their valuations, treating businesses like consumer products for sale.
3) The income approach studies a business's profitability if an investor invested time, money, and effort, to determine its value.
1) The document provides an introduction and overview of investing basics from the perspective of an experienced portfolio manager.
2) It discusses how technological advances over the past few decades have greatly increased access to investing for ordinary individuals by reducing trading costs and providing free access to company information.
3) The individual investor now has many low-cost options available like discounted brokerages, lower trading fees, and free access to company financial filings and news online.
The document provides an overview of a market research session, including definitions of market research, why it is important, types of research, and areas to research. It discusses both primary and secondary research sources and gives examples such as surveys, focus groups, reports, databases, and trade publications. Key areas for research include the macroenvironment using PEST analysis and the microenvironment including customers, competitors, suppliers, and distributors.
This document discusses strategies for digital marketers to survive an economic downturn. It begins by providing context on the current economic crisis and forecasts that predict declines in consumer spending and media budgets. Marketers report anticipated cuts to their budgets over the next year and a half. Specifically, 53% expect decreases in the next 6 months, rising to 70% in a year. However, the document argues marketers should continue investing in marketing during recessions. It outlines seven strategies, such as reallocating budgets, optimizing media buys, and reinforcing brands, that can help companies survive and possibly thrive during difficult economic times through digital marketing tactics.
The document provides lessons and forecasts for small and medium enterprises (SMEs) in navigating future business trends and economic conditions. It discusses that SMEs will need to focus on niche markets rather than mass production; leverage online marketing rather than comparing themselves to big businesses; invest in building relationships through frequent engagement with customers; and focus on value rather than considering themselves mere companies. It also forecasts that the recession will drive more entrepreneurship; SMEs will increasingly operate globally through online networks; and technology will enable new opportunities for flexible and mobile work.
Product managers need to be market driven. When you're being driven by customers, problems, and competitors, you need a tool which brings all of your insights together to help drive holistic decision making. I use a Market Problem Matrix to create that view to develop insights and drive conversations.
Trust and the marketing art of the opt-inThom. Poole
The document discusses trust and opt-in marketing. It addresses data privacy concerns and differences in privacy regulations internationally. Trust is important for marketing and is built through transparency, honesty and valuing customers. Opt-in marketing allows customers to choose whether to receive communications and building trust can encourage customers to opt-in.
iDeal Magazine is a quarterly publication which is specially produced and written with business owners in mind.
iDeal Magazine highlights some of the most recent deals BCMS has completed, offering a real insight into the mechanical and emotional processes involved with selling a business.
The publication also incorporates industry news, business updates as well as other business related information.
Sign up here http://www.bcmscorporate.com/business-sale-news-magazine
The document summarizes a discussion between Tim Suther, CMO of Acxiom, and Emily Cavalier of Argyle Executive Forum on May 5, 2011 about the shifting balance of power between brands and consumers. Suther argues that for marketers to succeed, they need to 1) leverage proprietary customer insights to engage audiences, 2) develop multidimensional insights into customers, 3) create a marketing "central nervous system" to sense and respond to customer actions, and 4) coordinate personalized experiences for customers. Suther estimates that applying these capabilities could increase returns by 15-30% for most brands.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
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While price is important in B2B markets, branding provides additional value through differentiation, risk reduction, and building loyalty. Several propositions that branding is irrelevant in B2B are disproven by examples of long-standing iconic B2B brands like GE, IBM, and Intel that command premium prices through strong brand equity built over decades. Emotions like trust play a role in B2B purchasing decisions as buyers seek security and assurance over the long term.
The global private household market was valued at $113.7 billion in 2017. Asia Pacific was the largest geographic region accounting for $42.75 billion or 37.6% of the global market. The USA was the largest country accounting for $30.5 billion or 26.9% of the global private household market.
The document discusses the three main types of business valuation:
1) The asset approach values a business based on the assets and liabilities it would take to establish the same level of profitability. Not all assets/liabilities are always included.
2) The market approach values businesses based on research of similar businesses and their valuations, treating businesses like consumer products for sale.
3) The income approach studies a business's profitability if an investor invested time, money, and effort, to determine its value.
1) The document provides an introduction and overview of investing basics from the perspective of an experienced portfolio manager.
2) It discusses how technological advances over the past few decades have greatly increased access to investing for ordinary individuals by reducing trading costs and providing free access to company information.
3) The individual investor now has many low-cost options available like discounted brokerages, lower trading fees, and free access to company financial filings and news online.
The document provides an overview of a market research session, including definitions of market research, why it is important, types of research, and areas to research. It discusses both primary and secondary research sources and gives examples such as surveys, focus groups, reports, databases, and trade publications. Key areas for research include the macroenvironment using PEST analysis and the microenvironment including customers, competitors, suppliers, and distributors.
This document discusses strategies for digital marketers to survive an economic downturn. It begins by providing context on the current economic crisis and forecasts that predict declines in consumer spending and media budgets. Marketers report anticipated cuts to their budgets over the next year and a half. Specifically, 53% expect decreases in the next 6 months, rising to 70% in a year. However, the document argues marketers should continue investing in marketing during recessions. It outlines seven strategies, such as reallocating budgets, optimizing media buys, and reinforcing brands, that can help companies survive and possibly thrive during difficult economic times through digital marketing tactics.
The document provides lessons and forecasts for small and medium enterprises (SMEs) in navigating future business trends and economic conditions. It discusses that SMEs will need to focus on niche markets rather than mass production; leverage online marketing rather than comparing themselves to big businesses; invest in building relationships through frequent engagement with customers; and focus on value rather than considering themselves mere companies. It also forecasts that the recession will drive more entrepreneurship; SMEs will increasingly operate globally through online networks; and technology will enable new opportunities for flexible and mobile work.
Product managers need to be market driven. When you're being driven by customers, problems, and competitors, you need a tool which brings all of your insights together to help drive holistic decision making. I use a Market Problem Matrix to create that view to develop insights and drive conversations.
Trust and the marketing art of the opt-inThom. Poole
The document discusses trust and opt-in marketing. It addresses data privacy concerns and differences in privacy regulations internationally. Trust is important for marketing and is built through transparency, honesty and valuing customers. Opt-in marketing allows customers to choose whether to receive communications and building trust can encourage customers to opt-in.
iDeal Magazine is a quarterly publication which is specially produced and written with business owners in mind.
iDeal Magazine highlights some of the most recent deals BCMS has completed, offering a real insight into the mechanical and emotional processes involved with selling a business.
The publication also incorporates industry news, business updates as well as other business related information.
Sign up here http://www.bcmscorporate.com/business-sale-news-magazine
The document summarizes a discussion between Tim Suther, CMO of Acxiom, and Emily Cavalier of Argyle Executive Forum on May 5, 2011 about the shifting balance of power between brands and consumers. Suther argues that for marketers to succeed, they need to 1) leverage proprietary customer insights to engage audiences, 2) develop multidimensional insights into customers, 3) create a marketing "central nervous system" to sense and respond to customer actions, and 4) coordinate personalized experiences for customers. Suther estimates that applying these capabilities could increase returns by 15-30% for most brands.
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The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
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