From Recession to Recovery<br />preparing your business for the next wave of growth<br />Gerard O’Neill<br />Amárach Resea...
we’re all doomed!<br />
Ireland’s Recoveryare we there yet?<br />Irish Consumers     it’s in the mind<br />Catch the Wave     follow the money<br />
Ireland’s Recoveryare we there yet? <br />
Ireland at a Turning Point<br />
Back Where We Started<br />
2. Irish Consumers     it’s in the mind<br />
DABDA did it<br />
Unemployment drives confidence ...<br />Source:  CSO, ESRI, Amárach calculations<br />
... confidence drives consumption<br />
A Better Outlook<br />
Some Hope<br />
Not Too Bad<br />
Business Confident<br />Up to/including February 2010<br />
Planning Hopefully<br />
Price, Price, Price<br />
Deal Hungry<br />
Sales Drivers<br />
U-Growth Markets<br />
3. Catch the Wave     follow the money <br />
Middle-Ageing<br />
The Pope’s Grandchildren<br />
Don’t Forget the Grandparents<br />www.businessofageing.com<br />
Dublin Doubles<br />
Life Online<br />
Life Online<br />
	The Power of Storymake the future inevitable<br />
Ireland in 2020 will be:<br />   Worse than in 2010?<br />   The same as in 2010?<br />   Better than in 2010?<br />12%<br...
Part of the resurgence in Irishnessin advertising is about restoring trust and forging deeper, emotional connections with ...
Stories teach us how to live. We are born and raised<br />in stories, and stories answer all the big questions in<br />lif...
Amárach Research<br />11 Kingswood Business Centre<br />Citywest Business Campus<br />Dublin 24<br />T. (01) 410 5200 E: g...
Appendix: About Amárach<br />We are Ireland’s largest independent market research agency, in business since 1989.<br />We ...
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From Recession To Recovery March 2010

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Presentation delivered during Enterprising Donegal Business Week 2010 by Gerard O Neill of Amarach Consulting

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From Recession To Recovery March 2010

  1. 1. From Recession to Recovery<br />preparing your business for the next wave of growth<br />Gerard O’Neill<br />Amárach Research<br />March 2010<br />© Amárach Research, 2010<br />
  2. 2. we’re all doomed!<br />
  3. 3. Ireland’s Recoveryare we there yet?<br />Irish Consumers it’s in the mind<br />Catch the Wave follow the money<br />
  4. 4. Ireland’s Recoveryare we there yet? <br />
  5. 5.
  6. 6. Ireland at a Turning Point<br />
  7. 7.
  8. 8.
  9. 9. Back Where We Started<br />
  10. 10. 2. Irish Consumers it’s in the mind<br />
  11. 11. DABDA did it<br />
  12. 12. Unemployment drives confidence ...<br />Source: CSO, ESRI, Amárach calculations<br />
  13. 13. ... confidence drives consumption<br />
  14. 14. A Better Outlook<br />
  15. 15. Some Hope<br />
  16. 16. Not Too Bad<br />
  17. 17. Business Confident<br />Up to/including February 2010<br />
  18. 18. Planning Hopefully<br />
  19. 19. Price, Price, Price<br />
  20. 20. Deal Hungry<br />
  21. 21. Sales Drivers<br />
  22. 22. U-Growth Markets<br />
  23. 23. 3. Catch the Wave follow the money <br />
  24. 24. Middle-Ageing<br />
  25. 25. The Pope’s Grandchildren<br />
  26. 26. Don’t Forget the Grandparents<br />www.businessofageing.com<br />
  27. 27. Dublin Doubles<br />
  28. 28. Life Online<br />
  29. 29. Life Online<br />
  30. 30. The Power of Storymake the future inevitable<br />
  31. 31.
  32. 32. Ireland in 2020 will be:<br /> Worse than in 2010?<br /> The same as in 2010?<br /> Better than in 2010?<br />12%<br />29%<br />59%<br />
  33. 33. Part of the resurgence in Irishnessin advertising is about restoring trust and forging deeper, emotional connections with Irish people.<br />But success requires more than branding: it requires deeper insights into the emerging needs of the Irish market and beyond.<br />All recessions end in recovery – and so will this one. <br />A key task is to know your ‘story’ about your forthcoming success and to share it with colleagues and clients as recovery begins ...<br />
  34. 34. Stories teach us how to live. We are born and raised<br />in stories, and stories answer all the big questions in<br />life: who am I? why am I here? what should I do?<br />Stories are especially suited for answering the<br />"ought" questions, perhaps the most perplexing<br />questions of all ...<br />And at the heart of all stories is choice, the necessity of choosing coupled with the uncertainty of consequences. <br /> Daniel Taylor<br />
  35. 35. Amárach Research<br />11 Kingswood Business Centre<br />Citywest Business Campus<br />Dublin 24<br />T. (01) 410 5200 E: gerard.oneill@amarach.com<br />W: www.amarach.com B: www.amarachresearch.blogspot.com<br />
  36. 36. Appendix: About Amárach<br />We are Ireland’s largest independent market research agency, in business since 1989.<br />We focus on delivering two key benefits to our clients:1. Consumer Foresight– using market research to say ‘what next’.2. Business Insight– using research to make business decisions. <br />We provide the full array of market research services including:- Quantitative: face-to-face, telephone, web- Qualitative: focus groups, in-depths, ethnographic- Field Only: for international & domestic agencies<br />Register for our free fortnightly eletterconsumerforesight at: www.amarach.com<br />Read our regular blog:www.amarachresearch.blogspot.com<br />

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