HOW TO FUND YOUR START-UP?
INVESTMENT IS ESSENTIAL FOR A STARTUP
Cash flow is crucial to getting a start-up.
"Focus on the type and scale of the problem your product is aiming to solve, and then
consider how and when specific investors can help you achieve those goals," advises
Damian Kimmelman, co-founder of DueDil.
Without adequate finance, business startups tend to crumble, and this malignant
obstacle often causes infant business startup owners to seek financial backing for their
startups.
After you must have a team and conducted the right market data analysis research
for your startup, obtaining the required funding for your business is entirely up to you.
Here are certain options you have to fund your startups.
1. BOOTSTRAPPING
Utilizing personal saved up funds or funding from friends and family is known as
bootstrapping or self -funding.
Relying only on own funds and efforts. Minimum outside
Obtaining funding from family and friends can be a unique and easy way to kick off
your startup. Friends and family are usually approachable than other external
sources.
So, if you approach the right friend or family member that supports your idea, you
can get some, if not all the funds you require to start up your business.
PROS AND CONS OF BOOTSTRAPING
Pros
- Funds can easily be accessed
- Little or no bureaucratic obstacles
- Flexible interest rates
- Full Control over spending
Cons
- Bootstrapping doesn't work for large businesses; it only works for small-scale enterprises
- there are restrictions on growth because the business can't grow more quickly than their
credit permits.
2. CROWD FUNDING
Modern technology has made it easier for people to share their problems on an
interactive social platform.
Crowd funding platforms are basically set up for individuals to pitch their business ideas
or challenges to a community of investors or people willing to support their ideas or
cause.
How it basically works is that an individual makes a business pitch on the crowd funding
platform, he shares his business model and it's potential for growth.
If his idea is bought by the crowd funders on the platform, they'll make a pledge to
support his business model publicly and donate funds respectively.
Kickstarter, Indiegogo, GofundMe, RocketHub, are some of the major crowdsourcing sites.
PROS AND CONS OF CROWDFUNDING
Pros
- Crowdfunding essentially creates public interest for your business, thus running some free marketing and providing finance for
your business at the same time.
- you are actually creating a promotion campaign on internet about your business.
- Crowdfunding eliminates the complexities involved in placing your business in the hands of an investor or a broker.
- Has a potential to attract venture-capital investment as the business progresses.
Cons
- The heavy competition inherent in crowdfunding platforms can prove to be difficult if someone or people are pitching the
same business idea as yours.
- big chances of your idea to be copied by someone.
- If your business pitch isn't as solid as your competition, then there is a probability that your business idea will be overlooked or
rejected.
- Many of these crowdfunding sites such as Kickstarter have a clause whereby if you do not meet your target, you have to
return all of the money invested.
3. ANGEL INVESTMENT
Angel investors are basically people with a huge amount of capital and are willing to
invest it on over the edge business ideas.
Angel investors sometimes come together in groups to scrutinize business proposals, in
order to select the perfect candidate to invest in.
There is a lot to be said for choosing to go to an angel (or 'seed') investor - especially
an individual within your startup's sector that you have a good existing relationship
with. It's a popular route for early-stage startups that need a bit of extra cash to help
get them off the ground.
Potential angel investors can be found through your personal network, for example
using tools such as LinkedIn, or by researching the area of your startup to try to find
investors who have supported other, similar businesses.
PROS AND CONS OF ANGEL INVESTOR
Pros
- Angel investors offer mentorship alongside capital for startups. They already have gone
through the phase you are or will go, they have lesson learnt to share with you.
- Angel investors are willing to take risks on business idea as they anticipate heavy return
on investment from your startup.
- They can be committed and a supportive, realistic mentor of your business.
Cons
- Angel investors provide lower investment capital to business ideas compared to venture
capitalists.
- Angel investor will expect a cash return or equity in the business.
4. VENTURE CAPITAL
Wealthy investors like to invest their capital in such businesses with a long-term growth
perspective. This capital is known as venture capital and the investors are called
venture capitalists.
They operate what are called funds, typically with ~10 year lifespans (plus options
for an additional 2 years).
Venture capital firms or funds invest in these early-stage companies in exchange for
equity, or an ownership stake, in the companies they invest in.
The typical venture capital investment occurs after an initial "seed funding" round. The
first round of institutional venture capital to fund growth is called the Series A round.
PROS AND CONS OF VENTURE INVESTMENT
Pros
-Venture Capitals effectively monitor the progress of a company they have invested in, thus ensuring the
sustainability and growth of their investment.
- The mentorship and expertise venture capitals bring to the table can also sustain a business or company
effectively
- Companies with astronomical growth rates such as Uber, Flipkart have a pre-designed exit strategy that
enables them to reap huge profits that they can, in turn, re-invest in the growth of their company.
Cons
- Venture capitals will remain loyal to your business till they have recovered their capital and profits. This usually
occurs during a slim three to five-year timeframe
- Venture Capitalists will take a sizeable stake in your business and will expect a say over its future direction.
- Venture capital investors seek bigger companies with proven levels of stability and identifiable workforce. This
could prove to be an obstacle for you because business startups don't usually have this level of stability.
5. BUSINESS INCUBATORS AND ACCELERATORS
A business incubator is a workspace created to offer startups and new ventures access to the resources
they need, all under one roof.
In addition to a desk or office, incubators often provide resident companies with access to expert
advisors, mentors, administrative support, office equipment, training, and/or potential investors.
Most incubators are created as temporary launching pads for new businesses, with the expectation that
participants will eventually graduate and move out.
Incubators vary, but most exist to help a founder or team determine if a business concept is viable and
then set them up for success.
Some incubators put a time-limit on how long a company can stay in the space, but one to two years is
fairly typical.
Accelerators, on the other hand, are short-term, fast-paced, structured programs lasting 3-4 months. Most
companies hope that an accelerator will put them on an aggressive growth trajectory.
PROS AND CONS OF BUSINESS INCUBATORS
Pros
- Business owners receive mentorship from their investors
- Connections can be made with other startups
Cons
- During its 4-8 month lifespan, if commitment is lacking, the startup might spiral in a
downward direction
6. WINNING CONTESTS
Another amazing way to source for funds is through engaging in competitions or
contests that requires entrepreneurs to showcase or pitch their business module against
other competitors competing for the same funding for their businesses.
As a contestant, you are required to present a comprehensive and detailed business
plan if you are looking to win over investor confidence.
PROS AND CONS OF ENTREPRENEUR COMPETITIONS
Pros
- In the process of participating in these contests, media coverage will be allotted to
your startup, thus giving you the much-needed publicity for your business startup.
Cons
- Losing contests or competitions can demoralize the faint hearted, thus causing them
to abandon their plans of starting up their business.
7. BANK LOANS
Banking institutions provide financial backing on loans to individuals who approach them
with a solid business plan. The business plan must be well structured to convey the modus
operandi, profit forecast and estimated time of maturity.
The financial provision of banks is in two forms, they are working capital loan and funding.
Working Capital Loan
This loan is designed to traverse one full cycle of revenue generation. Stocks and debtors
usually have leverage on the limit.
Funding
This process involves providing the business plan and concise information of the valuation,
alongside the project report on which the loan was sanctioned.
PROS AND CONS OF BANK LOANS
Pros
- Large capital can be accessed by entrepreneurs
- Capital provided can fast-track the process of income generation.
- The terms and conditions are clearly defined, as well as the interest rate
Cons
- High risk of Security loss, since it is an important requirement for loan grants.
- you may be tied into some tedious practices such as creating detailed lists of
expenditure and possibly restrictions such as what you are permitted to invest money
into.
8. MICRO FINANCE OR NON BANKING FINANCIAL
CORPORATIONS OR LOAN SCHEMES
Microfinance was set up to give access to capital to small-scale entrepreneurs that
lack access to conventional banking capital or loans.
Individuals with poor credit ratings see microfinance institutions as a respite whenever
they are out of favor by conventional banks.
Non-Banking Financial Corporations (NBFCs) give out loans to individuals who seek
loans, without necessarily imposing any legality like conventional banks and
credit repair services do.
9. GOVERNMENT PROGRAMS THAT OFFER
STARTUP CAPITAL
Government programs that offer startup capital are an excellent way to source
funding for your business.
You are required to submit a plan that can be accepted by the grant committee.
Once your plan has been scrutinized and approved, you will be provided with the
funds to start up your business.
PROS AND CONS OF GOVT. PROGRAMS
Pros
- Funding from government is usually substantial in size, thus providing you with surplus
capital to manage your startup
Cons
- The process of scrutiny, approval and eventual release of funds may take a lot of
time due to government bureaucracy
OTHER WAYS TO RAISE MONEY FOR STARTUP
Product Pre-Sale: An amazing way of raising funds for your business is through
product pre-sale before launching your products officially. This builds consumer
confidence in your brand and allows you to size up the demand for your product
before its official launch.
Companies like Apple and Samsung adopt this procedure, allowing consumers to
make pre-purchases before the official release of their products.
Selling Assets: Doing away with assets in your possession that have high financial
value, can effectively serve as an immediate source of funding for your start-up.
Credit Cards: Business credit cards are an instant source of funding. New businesses
that incur heavy expenditure can utilize credit cards as long as they fulfil the minimum
payment requirement.

How to fund your startup technology entrepreneurship.pptx

  • 1.
    HOW TO FUNDYOUR START-UP?
  • 2.
    INVESTMENT IS ESSENTIALFOR A STARTUP Cash flow is crucial to getting a start-up. "Focus on the type and scale of the problem your product is aiming to solve, and then consider how and when specific investors can help you achieve those goals," advises Damian Kimmelman, co-founder of DueDil. Without adequate finance, business startups tend to crumble, and this malignant obstacle often causes infant business startup owners to seek financial backing for their startups. After you must have a team and conducted the right market data analysis research for your startup, obtaining the required funding for your business is entirely up to you. Here are certain options you have to fund your startups.
  • 3.
    1. BOOTSTRAPPING Utilizing personalsaved up funds or funding from friends and family is known as bootstrapping or self -funding. Relying only on own funds and efforts. Minimum outside Obtaining funding from family and friends can be a unique and easy way to kick off your startup. Friends and family are usually approachable than other external sources. So, if you approach the right friend or family member that supports your idea, you can get some, if not all the funds you require to start up your business.
  • 4.
    PROS AND CONSOF BOOTSTRAPING Pros - Funds can easily be accessed - Little or no bureaucratic obstacles - Flexible interest rates - Full Control over spending Cons - Bootstrapping doesn't work for large businesses; it only works for small-scale enterprises - there are restrictions on growth because the business can't grow more quickly than their credit permits.
  • 5.
    2. CROWD FUNDING Moderntechnology has made it easier for people to share their problems on an interactive social platform. Crowd funding platforms are basically set up for individuals to pitch their business ideas or challenges to a community of investors or people willing to support their ideas or cause. How it basically works is that an individual makes a business pitch on the crowd funding platform, he shares his business model and it's potential for growth. If his idea is bought by the crowd funders on the platform, they'll make a pledge to support his business model publicly and donate funds respectively. Kickstarter, Indiegogo, GofundMe, RocketHub, are some of the major crowdsourcing sites.
  • 6.
    PROS AND CONSOF CROWDFUNDING Pros - Crowdfunding essentially creates public interest for your business, thus running some free marketing and providing finance for your business at the same time. - you are actually creating a promotion campaign on internet about your business. - Crowdfunding eliminates the complexities involved in placing your business in the hands of an investor or a broker. - Has a potential to attract venture-capital investment as the business progresses. Cons - The heavy competition inherent in crowdfunding platforms can prove to be difficult if someone or people are pitching the same business idea as yours. - big chances of your idea to be copied by someone. - If your business pitch isn't as solid as your competition, then there is a probability that your business idea will be overlooked or rejected. - Many of these crowdfunding sites such as Kickstarter have a clause whereby if you do not meet your target, you have to return all of the money invested.
  • 7.
    3. ANGEL INVESTMENT Angelinvestors are basically people with a huge amount of capital and are willing to invest it on over the edge business ideas. Angel investors sometimes come together in groups to scrutinize business proposals, in order to select the perfect candidate to invest in. There is a lot to be said for choosing to go to an angel (or 'seed') investor - especially an individual within your startup's sector that you have a good existing relationship with. It's a popular route for early-stage startups that need a bit of extra cash to help get them off the ground. Potential angel investors can be found through your personal network, for example using tools such as LinkedIn, or by researching the area of your startup to try to find investors who have supported other, similar businesses.
  • 8.
    PROS AND CONSOF ANGEL INVESTOR Pros - Angel investors offer mentorship alongside capital for startups. They already have gone through the phase you are or will go, they have lesson learnt to share with you. - Angel investors are willing to take risks on business idea as they anticipate heavy return on investment from your startup. - They can be committed and a supportive, realistic mentor of your business. Cons - Angel investors provide lower investment capital to business ideas compared to venture capitalists. - Angel investor will expect a cash return or equity in the business.
  • 9.
    4. VENTURE CAPITAL Wealthyinvestors like to invest their capital in such businesses with a long-term growth perspective. This capital is known as venture capital and the investors are called venture capitalists. They operate what are called funds, typically with ~10 year lifespans (plus options for an additional 2 years). Venture capital firms or funds invest in these early-stage companies in exchange for equity, or an ownership stake, in the companies they invest in. The typical venture capital investment occurs after an initial "seed funding" round. The first round of institutional venture capital to fund growth is called the Series A round.
  • 10.
    PROS AND CONSOF VENTURE INVESTMENT Pros -Venture Capitals effectively monitor the progress of a company they have invested in, thus ensuring the sustainability and growth of their investment. - The mentorship and expertise venture capitals bring to the table can also sustain a business or company effectively - Companies with astronomical growth rates such as Uber, Flipkart have a pre-designed exit strategy that enables them to reap huge profits that they can, in turn, re-invest in the growth of their company. Cons - Venture capitals will remain loyal to your business till they have recovered their capital and profits. This usually occurs during a slim three to five-year timeframe - Venture Capitalists will take a sizeable stake in your business and will expect a say over its future direction. - Venture capital investors seek bigger companies with proven levels of stability and identifiable workforce. This could prove to be an obstacle for you because business startups don't usually have this level of stability.
  • 11.
    5. BUSINESS INCUBATORSAND ACCELERATORS A business incubator is a workspace created to offer startups and new ventures access to the resources they need, all under one roof. In addition to a desk or office, incubators often provide resident companies with access to expert advisors, mentors, administrative support, office equipment, training, and/or potential investors. Most incubators are created as temporary launching pads for new businesses, with the expectation that participants will eventually graduate and move out. Incubators vary, but most exist to help a founder or team determine if a business concept is viable and then set them up for success. Some incubators put a time-limit on how long a company can stay in the space, but one to two years is fairly typical. Accelerators, on the other hand, are short-term, fast-paced, structured programs lasting 3-4 months. Most companies hope that an accelerator will put them on an aggressive growth trajectory.
  • 13.
    PROS AND CONSOF BUSINESS INCUBATORS Pros - Business owners receive mentorship from their investors - Connections can be made with other startups Cons - During its 4-8 month lifespan, if commitment is lacking, the startup might spiral in a downward direction
  • 14.
    6. WINNING CONTESTS Anotheramazing way to source for funds is through engaging in competitions or contests that requires entrepreneurs to showcase or pitch their business module against other competitors competing for the same funding for their businesses. As a contestant, you are required to present a comprehensive and detailed business plan if you are looking to win over investor confidence.
  • 15.
    PROS AND CONSOF ENTREPRENEUR COMPETITIONS Pros - In the process of participating in these contests, media coverage will be allotted to your startup, thus giving you the much-needed publicity for your business startup. Cons - Losing contests or competitions can demoralize the faint hearted, thus causing them to abandon their plans of starting up their business.
  • 16.
    7. BANK LOANS Bankinginstitutions provide financial backing on loans to individuals who approach them with a solid business plan. The business plan must be well structured to convey the modus operandi, profit forecast and estimated time of maturity. The financial provision of banks is in two forms, they are working capital loan and funding. Working Capital Loan This loan is designed to traverse one full cycle of revenue generation. Stocks and debtors usually have leverage on the limit. Funding This process involves providing the business plan and concise information of the valuation, alongside the project report on which the loan was sanctioned.
  • 17.
    PROS AND CONSOF BANK LOANS Pros - Large capital can be accessed by entrepreneurs - Capital provided can fast-track the process of income generation. - The terms and conditions are clearly defined, as well as the interest rate Cons - High risk of Security loss, since it is an important requirement for loan grants. - you may be tied into some tedious practices such as creating detailed lists of expenditure and possibly restrictions such as what you are permitted to invest money into.
  • 18.
    8. MICRO FINANCEOR NON BANKING FINANCIAL CORPORATIONS OR LOAN SCHEMES Microfinance was set up to give access to capital to small-scale entrepreneurs that lack access to conventional banking capital or loans. Individuals with poor credit ratings see microfinance institutions as a respite whenever they are out of favor by conventional banks. Non-Banking Financial Corporations (NBFCs) give out loans to individuals who seek loans, without necessarily imposing any legality like conventional banks and credit repair services do.
  • 19.
    9. GOVERNMENT PROGRAMSTHAT OFFER STARTUP CAPITAL Government programs that offer startup capital are an excellent way to source funding for your business. You are required to submit a plan that can be accepted by the grant committee. Once your plan has been scrutinized and approved, you will be provided with the funds to start up your business.
  • 20.
    PROS AND CONSOF GOVT. PROGRAMS Pros - Funding from government is usually substantial in size, thus providing you with surplus capital to manage your startup Cons - The process of scrutiny, approval and eventual release of funds may take a lot of time due to government bureaucracy
  • 21.
    OTHER WAYS TORAISE MONEY FOR STARTUP Product Pre-Sale: An amazing way of raising funds for your business is through product pre-sale before launching your products officially. This builds consumer confidence in your brand and allows you to size up the demand for your product before its official launch. Companies like Apple and Samsung adopt this procedure, allowing consumers to make pre-purchases before the official release of their products. Selling Assets: Doing away with assets in your possession that have high financial value, can effectively serve as an immediate source of funding for your start-up. Credit Cards: Business credit cards are an instant source of funding. New businesses that incur heavy expenditure can utilize credit cards as long as they fulfil the minimum payment requirement.