The document discusses methods for discovering the hiring company when responding to blind job advertisements. It suggests searching for clues in the job posting, like the job location, and using those clues to search online for potential employers. For example, if an ad lists the job location as Carlsbad, searching "Carlsbad" along with details from the job description may reveal the hiring company. Other details like phone numbers, codes, or unusual terms may also help identify the anonymous employer.