http://www.globalmediainsight.com/content-production If you want to generate business online excellent website copy is a must. With your online marketing you may bring users to your website. But a user never stays there if they have not given a good user experience. Here Web Design and copy is a game changer.

1. How to Design Content
for User Experiences

2. Content is King
• Content Writing is a big part of website design
• Content writing is more than search engine
optimization
• Content writing is more than blogging
• Content reflects your brand’s identity
• Good content makes users interact with your website

3. What is Website Content?
• Your website more than just a bunch of words
and images. Copy writing for a website
includes every bit of text and image on the
site.
• Content writing should voice your brand’s
message.
• It should enhance the user experience,
making him want to come back for more
• Copy writing should be able to pull a user to
engage with your website – be it playing a
game, leaving a comment or signing up for
the emailer.

4. Designing your Content
How to improve user experience when writing copy:
1. Give links to your blog or relevant blog posts
2. Make your social media content available on your website
3. Fine tune the content you already have
4. Write exciting and different descriptions for every section,
photo and anything that requires content writing
5. Be proud of your copy writing. Show it in off with large,
readable fonts
6. Help users navigate your web content in easy to follow
steps

5. Content Writing and Function
• Content writing and design should be in sync.
• User experience and function are a vital part of the design.
• Users read and engage with most designs in a “F-shape”
• The reader first scans the horizontal line across the top of
the screen for people who read from left-to-right.
• Next, the user scans a vertical line down the left side of the
screen, looking for keywords or points of interest in the
paragraph’s initial sentences or subsection titles.
• When the reader finds something they like, they begin
reading normally, forming horizontal lines

6. Tips to writing Good Copy
• Tread the middle ground – Websites are often has either
too much content or too little. Create and constantly
update content that feeds the appetites of all kinds of
users
• Strategize- Have a complete content writing strategy.
• Simplify- Create a simple card-style design that breaks
content into small bytes of information.
• Recycle- If you website lacks content, you can repurpose
it. Change the design and layout to stress the key points.
• Go Social- Encourage users to engage with your website
and on social media. Make these interactions known on
your website and on your social channels.

7. Need copy writing
services?
Does the task of creating content for your
website seem like an insurmountable task?
Global Media Insight - a UAE-based Digital
Media Agency with 14 years experience in
designing and developing 1000s of websites
OUR FORTE
» Website content development
» Content development for blogs
» Social Media content and moderation
» Social video content
» Shorties production
» Video content for website
» Photography for websites
» Content enhancement for website

8. We’ll help you express your
ideas!
Call in the copy writing experts to create
engaging copy, captivating visuals,
interactive infographics and extremely
watchable videos for your brands
Check us out:
http://www.globalmediainsight.com/content-production