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HOW TO CREATE LEADING AND 
APPROPRIATE SOCIAL CONTENT
MY BACKGROUND
IT’S NOT THE HARD SELL, WE’RE PLAYING THE LONG 
GAME, CREATING PERSONALITY AND TELLING A STORY.
LYNX - HUMOROUS
KLM - INFORMATIVE
PRESSED JUICES - EDUCATIONAL
INNOCENT - ENTERTAINING
ARBY’S - REAL TIME
CHECKPOINTS WHEN MAKING 
CONTENT
WHERE’S IT GOING TO BE SEEN - NATIVE CONTENT
UTILISE THE VISUAL
UTILISE THE VISUAL 
VSCO - PHOTOSHOP EXPRESS- CAMERA AWESOME
UTILISE THE VISUAL - PINTEREST
UTILISE THE VISUAL
UTILISE THE VISUAL
BEING INFORMATIVE AND 
EDUCATIONAL
REAL TIME UPDATES AND 
CURRENT EVENTS
ENTERTAIN AND BE HUMAN
LET’S MAKE SOME CONTNET
TALKSOCIAL@HOTMAIL.COM 
WELLINGTON123 
#TalkSocial 
#WellConference

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