A few slides to a presentation I did about creating a marketing system that sells. There is more information than can be found in the slides so if you need to know more get in touch. Chris. www.chrisleadley.com

1. HOW TO CREATE
A MARKETING
SYSTEM THAT
SELLS

2. THIS IS ME
• Studied Marketing & Media at University
• Worked in the marketing department for a large
international company
• Made redundant from company buyout
• Bought a motor repair shop
• Built four businesses from scratch with business
partner
• Marketing Consultant and Trainer

3. OVERVIEW
Your
Foundations
Lead
Generation
Lead
Conversion

4. YOUR FOUNDATIONS
• Identify your market
• Create a customer avatar
• Position you’re your self and your business
• Maximise content and inbound marketing
• Optimise your Social Media profiles
• Get ‘Search Engine Optimised’
• Create positioning material
• Manage reputation

5. LEAD GENERATION
• Create a ‘Lead Magnet’
• Combine with a ‘Lead Capture Page’
• Send buyers to your ‘Lead Capture System’
• Use your customer avatar to decide best advertising
• Use ‘free’ social media
• Use Direct Response Marketing
• Pay Per Click advertising and traditional advertising methods
• Track your visitors - Use software to get site visitors details

6. LEAD CONVERSION
• Want to actually help your customers
• Use Re-Marketing
• Automated ‘warming up’ email sequence – build a relationship with leads
• Automated Direct Mail
• Call them (this is OK if you genuinely want to help them or they have an interest in
your product)
• Engage on Social Media – Follow them – engage in chat – send messages – ask if
they need assistance ONLY 20 Minutes Per Day! (Get a social media intern or
outsource)

7. If you are a small business owner delivering a
great product or service but not getting enough
customers right now…
…then would you like me to SHOW you how
you can use this system in YOUR business?

8. Would you like me to show you how to start
getting more leads and sales in your business…
…for FREE

9. IF YOU WOULD LIKE SOME HELP TO
IMPLEMENT THIS IN YOUR BUSINESS
• Not a sales call – instead it is about helping you
• I’ll help you work out how you can implement this system into your business
• We’ll create a tailored plan of action together for your business
• No charge for this
• If you like what we create we can discuss working together

10. IF YOU WOULD LIKE SOME HELP TO
IMPLEMENT THIS IN YOUR BUSINESS
• At the end of the session one of two things will happen – you’ll either want me to
help you carry it out or you ‘ll want to do it on your own
• Both are OK – and either way you win

11. GET STARTED TODAY
Click the link below this video now