Phone scripts, voicemail scripts, email scripts, and techniques for converting seller leads into listings, using the BoldLeads system.

1. Converting Home
Valuation Leads

2. Generating the leads is
the easy part.
Converting those leads
to sales is where money
is made.

3. You’re 100X more likely
to contact a client within
5 minutes versus calling
within 30 minutes.
-MIT study

4. A CRM or lead
management platform
is important.

5. Goal is to set an
appointment or have a
meaningful
conversation.

6. Day 1:
Call leads right away!

7. Phone script:
Hi, this is [YOUR NAME] with [LANDING PAGE URL]. I’m processing your request here and wanted to
get you a more precise value on your home.
Now I see your home is about ___ (describe size and area of home). That’s a great area! Just
recently our office ____ (sold a home right around the corner.)
I was really excited to see your request because right now we have ___ buyers looking for a home
almost identical to ours. Congratulations! Looks like you have a really in-demand home. We still
have buyers contacting us looking to buy some of our past listings in that area.
Can I ask you what type of upgrades you have, if any?
What are the key features of your home? Anything stand out when you were thinking of buying it?
What kind of condition is your home in?
Question for you: I told you we have a lot of buyers. Actually, my team sells so many homes that
about 35% of our client’s homes never even have to go to open market.
We take the info to our investors and pool of buyers and in many cases it makes any possible move
seam less and stress-free.
If I had a buyer willing to pay you top-dollar for you home, on your price and terms, close on your
time frame, would you be open to selling and moving up to another one?
Great, when would be a good time we could take a look at your home and give you our market
evaluation as well as our Guaranteed Purchase Price? Tomorrow at ____ or later at ____?

8. Voicemail script (optional):
Hey [FIRST NAME], this is [YOUR
NAME] with XYZ Realty. You had
hit our site and requested the
value of your home, and I have
some GREAT NEWS! Give me a
call back at 123-456-7890 and
I’d love to share that with you.

9. Voicemail script (optional):
The great news can be:
• That they qualify for your
Guaranteed Sale program
• You have xx amount of buyers
looking in their area
• Inventory in their neighborhood
is really low - seller’s market!

10. Invalid phone number?
Look them up on:
• Spokeo.com
• Whitepages.com
• Facebook.com
• Google their email
address

11. Day 2:
Email

12. Day 2 Email:
Use their address as the subject line
Hi [FIRST NAME],
Thanks for your request about the value of [ADDRESS].
Based on my knowledge of the area, the property is
likely worth [LOW ESTIMATE] to [HIGH ESTIMATE]...
I can probably give you a much more precise number
after I see the property and get familiar with what
would make it stand out to a buyer.
Would a quick 10 min walkthrough work for you?

13. Day 3:
Call Again &
Leave VM

14. Day 3 Voicemail:
Hey [FIRST NAME], this is [YOUR NAME]
with XYZ Realty. You had requested the
value of your home 2 days ago, and I am
processing your request but had a question
on whether any updates have been done
as this may affect the value. Please call me
back at 123-456-7890, I would love to finish
processing your request in order to give
you a more precise valuation.

15. Day 4:
Email

16. Day 4 Email:
Subject: forgot about this (sorry)
Hi [FIRST NAME],
Thanks for your request about the value of [ADDRESS]
3 days ago.
I am currently processing your request, but I need to
know whether any upgrades have been made, as this
affects the value.
Let me know either way - thanks!

17. Day 5:
Call Again &
Leave VM

18. Day 5 Voicemail:
Hey [FIRST NAME], this is [YOUR NAME] with XYZ
Realty. You had requested the value of your home,
and as you know, it is hard for us to give a precise
value without seeing the home or knowing what
upgrades have been made. However, we’d love to
set you up with weekly property alerts with active
and sold homes just like yours, so you are always
updated on the value. No cost or obligation. Would
love to set that up for you, if you could please call
me back at 123-456-7890 and let me know where
to send the alerts, I’ll get this started right away.
Look forward to speaking with you [FIRST NAME].

19. After Day 5 (optional):
-Handwritten Note
-Set up on weekly
listing alerts

20. Handwritten Note:
Dear [FIRST & LAST NAME],
Would you consider selling your property
at [ADDRESS] to a prospect of mine?
Thanks,
[YOUR NAME]
[YOUR PHONE]

21. Door Knock w/ Leave Behind
- Bring/leave CMA report
- One pager on why they should use you
- Don Wenner leave-behind piece