I chose puregrips.com a golf club grips online store as my example. As you can see the site has good contrast making everything easy to read.
Through the drop-down menus, the product videos, and the links on the bottom of the page, Pure grips has good repetition of the products on their site.
The alignment of the site is good as all of the links are left-aligned. Similar products are in close proximity to each other.
I chose amazon’s logo, because it is easy to read and the arrow makes it easy to recognize. I want my logo to be readable and recognizable.