This document discusses how to expand influence through new media and webinars. It begins by recognizing the potential of new media and becoming familiar with available resources. The key point is that to expand influence, contexts must be created for people to interact and engage. Webinars can be used to create value, trust and interaction by identifying the problems facing a tribe, creating a webinar to address their needs, and promoting and executing the webinar. Recommended books and a Q&A session are also mentioned.