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How publishers can make better ads - Digiday WTF Ad Blocking NYC, 1/14/16

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Digiday
Digiday

Chris Briseno from Bloomberg's presentation from the WTF Ad Blocking event in NYC - January 14, 2016.

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How Publishers Can Make Better Ads
Kill the Noise
Don't Be Afraid of Negative Space
Make it Scannable
Kill the Animation
Content VS Brand
Value = Time
Be Direct
Embrace Negative Space Make it Scannable Be Direct
bloomberg.com/company @bloomberg

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