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A survey asked customers how interested they are in a customer loyalty program, with 93% responding that they are very interested. The loyalty program offers points that can be earned based on dollar amounts spent, such as earning 1 point for every $10 or less spent, 2 points for $10-$25 spent, and so on, with more points earned for higher spending amounts.

Technology Education

Points Rewards System
Dollar Spent Points Earned
≤$10 1

$10-$25 2

$25-$100 5

$100-$500 10

≥$500 25

How interested are you in receiving updates about
Ten Thousand Villages on social media sites?

Very Interested
Somewhat Interested
Uninterested

Rhian A Salmon | Science in Context, School of Chemical and Physical Sciences Anne Macaskill | School of Psychology Jonathan Flutey | Information Technology Services Suzanne Boniface | School of Chemical and Physical Sciences Stuart Brock | Philosophy, School of History, Philosophy, Political Science, and International Relations Sydney J Shep | Wai – te – ata Press & School of Information Management

Mobile devices are increasingly being used in lifelong learning. However, while older learners are active members of the lifelong learning system, little research has been aimed at understanding how m-learning can provide them with successful learning experiences. In this paper we address the question if m-learning can foster the acceptance and uptake of mobile technologies among a group of older people unfamiliar with ICT. Following a participatory design approach, 20 participants who were enrolled in a literature course created routes of geolocated questions about a fiction book they were reading and answered them in the real location using the QuesTInSitu application. Results indicate that their m-learning acceptance improved as their anxiety around use of technologies diminished. These findings question previous research in which use of mobile technologies tended to increase older users' anxiety and reduced their acceptance of technology. Participants described the experience as playful, enjoyable and useful.

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