Unacast is a location data and analytics company that provides clean, decision-ready location data to leaders in retail, real estate, travel and tourism, healthcare, telecommunications, and government. The document discusses how Five Below, a discount variety store retailer, can use Unacast's location data and analytics to identify new areas for store expansion. Specifically, Unacast's data on population indicators, migration trends, income patterns, and neighborhood recovery can help Five Below find areas with growing populations, benchmark competitors' foot traffic, and uncover previously unknown competitors. The data also shows travel distances of customers to existing Five Below stores, which can help identify gaps in the local marketplace for new store locations.

1. How Five Below Can Use
Location Data to Spot
New Emerging Areas
RETAIL | REAL ESTATE | TELCO | ANALYTICS
| GOV | FINANCIAL SERVICES

2. Unacast is a location data & analytics company
WHO WE ARE
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ESTABLISHED: 2015 FUNDED: Telia, Openocean, Whitestar Capital, Investinor. $35m raised so far
TRUSTED BY
SERVING CLEAN, DECISION-READY LOCATION DATA FOR LEADERS IN
Retail Real estate Travel & tourism Healthcare Telco Government & municipalities

3. Sample Case Study:
Five Below

4. Find out which areas have gaps
in the local marketplace.
Unacast Human Mobility Insights
Population
Indicators
Migration
Trends
Income
Patterns
Neighborhood
Recovery Indicators
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How location data can help retailers and real estate
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Identify areas with depleting
population/growing population.
Benchmark competitors’ peak
visitations, foot traffic, and
uncover previously unknown
competitors.

5. 5
Identify areas with growing population
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6. 6
Identify areas with growing population
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7. 7
Benchmark competitors’ peak visitations, foot traffic,
and uncover previously unknown competitors
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8. 8
Weekly Visitors, 3/15/2020 - May 10, 2021
Family Dollar on E 3750 S captures the highest amount of weekly visitors.
Benchmark competitors’ peak visitations, foot traffic,
and uncover previously unknown competitors
2

9. 9
Q1 2021 vs Q12020
Benchmark competitors’ peak visitations, foot traffic,
and uncover previously unknown competitors
2

10. 10
One-third of Family Dollar’s, E 3750 S location, customers travel > 6 miles.
Find out which areas have gaps in the local marketplace
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Q12021 - Distances Traveled from Home

11. Q&A
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12. 12
Q&A
Have data clients asked about iOS ATT potential drop on devices will
affect data quantity.
Apart from local population - any way to track tourists, transients and
event associated traffic? For example, there's a monthly event that
happens in the area that leads to a surge of new clients.
What are the major expectations of the end user industry from data and
platform providers? How have they emerged post pandemic?
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13. Q&A
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Thank you for
your attention!
For a complementary, 7-day trial, please visit:
https://www.unacast.com/solutions/data-portal
Or email at:
tesh.patel@unacast.com