Life is short and there are a lot of things that we need to do in our lives. But how to achieve success? How to fulfill dreams in this highly competitive era. Remember: TRUE SUCCESS & TRUE HAPPINESS LIES IN FREEDOM & FULFILLMENT.
PitchSkills Business Presentation Template - Clean & PositiePitchSkills
The document provides three small tips to help the reader do what they love everyday. It recommends including hobbies and interests in your to-do list and schedule, reading articles to stay updated on topics you enjoy, and making these passions a regular part of your daily life. Following these tips can help you feel more fulfilled and bring the true success and happiness that comes from freedom and fulfillment.
1. A demonstration of how to use Excel to analyze numerical business data by creating charts and formulas.
2. A tutorial showing how to extract tables of data from websites into Excel for further analysis.
3. A workshop walking through finding relevant data on government websites like the Census Bureau and using Excel to summarize it.
This presentation analyses the beautiful TED Talk of Alan Smith on "Why should you love statistics". Gathering the insights and employing those insights is the major task of this presentation.
Small Business Big Impact: 10 Facts About Small Businesses Carbonite
Small businesses make up a large part of the American economy. There are over 28 million small businesses in the United States, employing around half of the country's working population. Since 1982, the number of small businesses has increased by 49%. Many small business owners take on the role of marketer themselves to promote their business.
International Journal of Managing Information Technology (IJMIT)IJMIT JOURNAL
Amazon became the world R&D leader in 2017 by rapidly increasing R&D investment. The company’s extremely large amount of R&D funds is the result of an ample free cash flow generated by sophisticated
cash conversion cycle (CCC) management. Increased R&D induced business advancement and lean cost
structure construction leading to further increase in cash flow which has stimulated interaction between
vendors, customers, and Amazon via the Amazon marketplace. Activated interaction accelerated CCC
advancement, a subsequent free cash flow increase, and user-driven innovation, thus accelerated the
transformation of routine or periodic alteration activities into significant improvement simultaneously. All of these components function together as a consolidated sophisticated machine.
The document discusses the increasing popularity of analytics and fact-based decision making over intuition. It notes that 40% of important decisions are made without facts, relying on intuition and experience. However, relying only on intuition risks biases and self-interest influencing decisions. The 2008 economic crisis shows what can happen when smart people rely only on intuition. Analytics is becoming more mainstream as the world becomes more complex with less margin for error. Data and fact-based analysis are needed in addition to intuition to make well-informed decisions.
This document summarizes the findings of a study on the future of the insights function conducted with over 300 senior marketers and insights leaders.
There is a gap between how insights leaders see themselves and how senior marketers perceive the insights function. While insights leaders see themselves as strategic consultants or explorers, many senior marketers still view insights as behind-the-scenes data collectors. However, both groups agree that insights should play the role of strategic consultants or explorers. The document outlines three paths for insights to transform - through basic organizational changes, becoming more proactive innovators, or getting involved in top-level business decisions. Overall, there is an opportunity for insights to become drivers of brand growth if this perception gap can
PitchSkills Business Presentation Template - Clean & PositiePitchSkills
The document provides three small tips to help the reader do what they love everyday. It recommends including hobbies and interests in your to-do list and schedule, reading articles to stay updated on topics you enjoy, and making these passions a regular part of your daily life. Following these tips can help you feel more fulfilled and bring the true success and happiness that comes from freedom and fulfillment.
1. A demonstration of how to use Excel to analyze numerical business data by creating charts and formulas.
2. A tutorial showing how to extract tables of data from websites into Excel for further analysis.
3. A workshop walking through finding relevant data on government websites like the Census Bureau and using Excel to summarize it.
This presentation analyses the beautiful TED Talk of Alan Smith on "Why should you love statistics". Gathering the insights and employing those insights is the major task of this presentation.
Small Business Big Impact: 10 Facts About Small Businesses Carbonite
Small businesses make up a large part of the American economy. There are over 28 million small businesses in the United States, employing around half of the country's working population. Since 1982, the number of small businesses has increased by 49%. Many small business owners take on the role of marketer themselves to promote their business.
International Journal of Managing Information Technology (IJMIT)IJMIT JOURNAL
Amazon became the world R&D leader in 2017 by rapidly increasing R&D investment. The company’s extremely large amount of R&D funds is the result of an ample free cash flow generated by sophisticated
cash conversion cycle (CCC) management. Increased R&D induced business advancement and lean cost
structure construction leading to further increase in cash flow which has stimulated interaction between
vendors, customers, and Amazon via the Amazon marketplace. Activated interaction accelerated CCC
advancement, a subsequent free cash flow increase, and user-driven innovation, thus accelerated the
transformation of routine or periodic alteration activities into significant improvement simultaneously. All of these components function together as a consolidated sophisticated machine.
The document discusses the increasing popularity of analytics and fact-based decision making over intuition. It notes that 40% of important decisions are made without facts, relying on intuition and experience. However, relying only on intuition risks biases and self-interest influencing decisions. The 2008 economic crisis shows what can happen when smart people rely only on intuition. Analytics is becoming more mainstream as the world becomes more complex with less margin for error. Data and fact-based analysis are needed in addition to intuition to make well-informed decisions.
This document summarizes the findings of a study on the future of the insights function conducted with over 300 senior marketers and insights leaders.
There is a gap between how insights leaders see themselves and how senior marketers perceive the insights function. While insights leaders see themselves as strategic consultants or explorers, many senior marketers still view insights as behind-the-scenes data collectors. However, both groups agree that insights should play the role of strategic consultants or explorers. The document outlines three paths for insights to transform - through basic organizational changes, becoming more proactive innovators, or getting involved in top-level business decisions. Overall, there is an opportunity for insights to become drivers of brand growth if this perception gap can
This document summarizes the findings of a study conducted by the World Federation of Advertisers (WFA) and BrainJuicer Group PLC on the future of the insights function. Over 300 senior marketers and insights leaders from 94 large companies participated in the study.
The study found that while insights leaders see themselves as strategic advisors, less than a third of senior marketers are satisfied with insights and see the function more as data collectors. There is consensus that insights should play a more strategic role by integrating more closely with marketing and adopting new methods and ideas. However, some new methods are more popular with marketers than insights leaders, suggesting differences in priorities. The document outlines opportunities and challenges for insights to evolve and
PART 7RESEARCH REPORTSCHAPTER 21 The Research Report.docxherbertwilson5999
PART 7
RESEARCH REPORTS
CHAPTER 21 The Research Report
Is iTunes in trouble? No, not at all. But share prices for Apple Computer, Inc., dropped 3% during
a period in December 2006 after reports started surfacing in the media about a sharp drop in reve-
nues from the iTunes music download service offered by the company. An article in Britain’s The
Register, for example, described iTunes monthly revenues as ‘‘collapsing’’ by 65% since January
of that year, citing a marketing research report prepared by Forrester Research.
Fortunately for Apple, media reports of the demise of its iTunes music download business were
a bit premature. It turns out that media members had misunderstood data in the report released
by Forrester Research. What the study actually revealed was a leveling off of iTunes downloads,
certainly nothing coming close to a collapse in sales. Not surprisingly, with its market value on
the line, Forrester received a call from a ‘‘clearly upset’’ Apple, and analysts quickly set the record
straight. Since that time, iTunes has gone on to become the top music retailer in the United
States, surpassing Wal-Mart and Best Buy in the spring of 2008, and boasting over 4 billion song
downloads to over 50 million customers.
So what’s the moral of this story? We’re not really sure who deserves more
blame in this situation—the reporters who ran with a story before they fully under-
stood the facts, or the company who released information that could be easily
misunderstood. Having accurate marketing research information is important,
but the job isn’t finished until the results are communicated effectively to
the people who need to act on the information.
Sources: Andrew Orlowski, ‘‘iTunes Sales ‘Collapsing,’’’ The Register, down-
loaded from www.theregister.co.uk/2006/12/11/digital_downloads_flatline/,
December 4, 2008; Antone Gonsalves, ‘‘Research Firm Clarifies: iTunes Sales Are
Not Collapsing,’’ InformationWeek, downloaded from www.informationweek
.com, August 29, 2008; and ‘‘iTunes Store Top Music Retailer in the US,’’
downloaded from www.apple.com/pr/library/2008/04/03itunes.html,
December 4, 2008.
Ar
e
iT
un
es
Sa
le
s
Co
lla
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in
g?
VC
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IC
P
LA
Y
/P
R
N
E
W
S
FO
T
O
/A
S
S
O
C
IA
T
E
D
P
R
E
S
S
CHAPTER
21
The Research
Report
I n t r o d u c t i o n
It doesn’t help much to conduct a near-
flawless research project if you can’t
communicate the research results.
Creating an effective report, whether written
or oral, is a challenging process that takes
considerably more time than many research-
ers seem to budget for the process. Much
knowledge, skill, and attention to detail are
required. Regardless of the sophistication
displayed in other portions of the research
process, the project is a failure if the research
results are not communicated effectively.
In virtually every case, researchers will be
expected to prepare a written report. Much of
the time, theyalsoget topresentanoral report
as well. These reports have .
This document provides an overview of quantitative techniques used for business analysis, specifically covering topics in statistics. It includes a table of contents listing 8 chapters that cover topics such as data collection, presentation of data through tables and graphs, measures of central tendency and dispersion, probability, and introduction to statistics. The introduction discusses how statistics can be used descriptively to summarize data or inferentially to draw conclusions about populations. It emphasizes the importance of statistics across many fields.
Le meilleur des études Ipsos à travers le monde – Septembre 2017Ipsos France
This document provides a summary of the September edition of the Ipsos Update, which includes the latest research and insights from Ipsos teams around the world. It highlights articles on topics such as passive simplicity in audience measurement, the role of surveys, media consumption in Russia, mobile payments in China, affluent Americans, the rise of populism, corporate reputation research, smartphone usage trends in the UK, Syrian refugees in Turkey, and app usage behaviors. The document aims to present concise summaries of noteworthy research in an easily digestible format.
Ryan Boehme Thesis Paper Final 8-11-2016Ryan Boehme
This document discusses metrics for measuring success on social media for businesses versus personal use. It finds that while platforms like Facebook, Twitter, and Instagram are widely used and offer engagement metrics, traditional metrics like "likes" and "favorites" do not necessarily translate to business goals like ROI. The document examines different metrics that businesses consider more valuable like viewers, interactions, and audience growth. It also provides examples where basic hashtags failed or succeeded for businesses to demonstrate how careful planning is needed for social media strategies.
This document discusses using a systems thinking approach to social media marketing. It emphasizes researching the target audience by understanding who they are, what social media platforms they use, what they do online, when they go online, where they are coming from, and why they are using social media. This will help ensure social media efforts are effective at reaching the right audience. The document provides tips and resources for researching audience demographics and behavior to develop a strategic social media plan.
This document provides an overview of basic statistics. It defines statistics as starting with a question rather than data, and explains that statistics can be used to spot trends and identify causes. The document notes that modern statistics developed around 1893 and is used to analyze data where there is no theoretical probability. It acknowledges that statistics can be misleading if presented selectively but also states that statistics itself does not lie - it is the interpretation that can be distorted. The document provides homework assignments for students to further their understanding of key statistical concepts like mean, median, mode, and p-values through a video and written explanations.
The Top 10 Market Research Sources Every Entrepreneur Should KnowBusinessPlanTemplate
The purpose of market research is to find data that will help create the foundation of a successful business. Here are the market research sources every entrepreneur should know.
Page 579Assess the Constituent Data. What is included Omi.docxbunyansaturnina
Page 579
Assess the Constituent Data. What is included? Omitted? What are the data based on?
What assumptions are being made? Different retirement calculators give widely different
estimates of how much savings is needed for retirement because of factors they include or omit
(such as entertainment) and assumptions they make (such as inflation rate or healthiness of
annuities and mutual funds) in the calculations.
Two reputable sources can give different figures because they take their data from different
places. Suppose you wanted to know employment figures. The Labor Department’s monthly
estimate of nonfarm payroll jobs is the most popular, but some economists like Automatic Data
Processing’s monthly estimate, which is based on the roughly 20 million paychecks it processes
for clients. Both survey approximately 400,000 workplaces, but the Labor Department selects
employers to mirror the U.S. economy, while ADP’s sample is skewed, with too many
construction firms and too few of the largest employers. On the other hand, the government has
trouble counting jobs at businesses that are opening and closing, and some employers do not
return the survey. (Both organizations do attempt to adjust their numbers to compensate
accurately.)7
Check the Currency of the Data. Population figures should be from the 2010 census, not
the 2000 one. Technology figures in particular need to be current. Do remember, however, that
some large data sets are one to two years behind in being analyzed. Such is the case for some
government figures, also. If you are doing a report in 2014 that requires national education data
from the Department of Education, for instance, 2013 data may not even be fully collected. And
even the 2012 data may not be fully analyzed, so indeed the 2011 data may be the most current
available.
Hard to Quantify Sports Participation
How many people participate In sports, and which sports do they choose?
Governments and equipment makers want to know, but the data are fuzzy. Multiple
questions contribute to the lack of clarity.
What is a sport? One survey includes bird-watching.
Who should be counted? Do young children count?
How often do you have to participate in a sport to be counted? Is once a year enough?
How was the count made? Because younger and more active people tend to have only cell phones, a survey
made through landlines probably won’t be accurate.
In case you are curious, the National Sporting Goods Association survey says hiking is the most popular
participation sport in the United States, with over 40 million people.
Adapted from Carl Bialik, “Sports Results that Leave Final Score Unclear,” Wall Street Journal, June 9, 2012, A2.
Choosing the Best Data
Sometimes even good sources and authorities can differ on the numbers they offer, or on the
PRINTED BY: SHERIFAT EGBERONGBE <[email protected]>. Printing is for personal, private use only. No part of this book may be reproduced or transmitted witho.
Social Intelligence in the Age of Infobesity - A Verifeed White PaperMelinda Wittstock
Think about what makes information valuable to you, your brand or business. If you want to improve your bottom line you need access to data that is trustworthy, accurate, and from credible sources. It also needs to be relevant, contextual, and timely – you also want to be able to access it before anyone else so you can act faster and more confidently than your competitors.
If your brand or businesses is not harnessing social media to gain insights into customer preferences, motivations and behaviors you’re ignoring a goldmine of information. Did you know that 97% of relevant social posts are missed by most marketers?
This White Paper by Verifeed CEO and Founder Melinda Wittstock tells you how to leverage billions of social conversations and find a clear signal in all the noise of trusted social intelligence.
An excerpt: "Top brands and many businesses have gotten good at pushing out their messages on social networks...Now there’s an added imperative to pull in social data to provide valuable insights into how a campaign, product or price point is being perceived, what people think about a brand (or a competitor’s brand), or events and developments people are talking about that may impact sales, improve a marketing campaign, or effect a product. Social data can also help identify the people who may be interested in purchasing a new product or service, or may influence others’ purchasing habits. It can also drive consumer loyalty and viral ‘word of mouth’ through the development of deeper personal, authentic relationships with targeted consumers. The companies doing it best integrate social data in a ‘push’ and ‘pull’ strategy across all marketing channels with a ‘customer-first’ ethic it becomes that necessitates combining real-time engagement, content creation, data management, and real time actionable analytics."
But how trustworthy is the data? And how can accuracy be assured in real time? What are the limitations and promises of sentiment, natural language processing and other algorithmic solutions? And why does it all come down to trust?
Read the White Paper on Slideshare or download directly from www.verifeed.com. We'd like to help you so get the demo. Thank you
Articles Include:
The Facebook Marketer's Guide To Advertising On Instagram
Customer Spotlight: Southeast Toyota Case Study
4 key Lessons From This Year's Grammys
And More!
This document provides a social media report for Ryan's SuperValu in Glanmire. It includes demographic information about Ryan's customers collected through in-store interviews. The main social media platforms used are Facebook, Twitter, and Instagram. Five key themes emerged from analyzing the interviews: special offers/competitions, local/fresh/organic produce, health and nutrition, recipes/chefs, and fun/entertainment. The report concludes with recommendations for Ryan's social media strategy based on engaging customers with content related to these themes.
The marketing world’s intense focus on analytics, of late, hasn’t always led to better performance — because, while it’s easy to collect data, it’s difficult to turn it into deep insight. This Insight Center covered content that included a leading practitioner company’s reinvention of market research, a framework for measuring what your customers actually value and will pay for, and a toolkit approach to defining the customer’s “job to be done.”
https://runfrictionless.com/b2b-white-paper-service/
Recent political trends suggest reshoring would protect and promote US manufacturing jobs. Political protectionism, demand for local products and a renewed interest in manufacturing make the US attractive. However, the economics of globalization, affordable foreign labor and consumers' expectations make foreign markets enticing.
Learn how big brands like Apple, Nike and Walmart approach a ‘Made in the USA’ strategy, and the factors your company must weigh before deciding whether to relocate your manufacturing operations.
The document presents a case study on the criteria for selecting print media for advertising. It discusses various print media options like newspapers, magazines, and billboards. Primary research was conducted through a survey of 80 urban youth in Kolkata to understand their media consumption habits and preferences. Key findings include newspapers and magazines having high readership, with The Times of India and Outlook being most popular. Front pages and sports sections in newspapers and business magazines are most read. Billboards at traffic signals are also effective. The study provides recommendations on utilizing different print media for advertising campaigns based on the research findings.
This document provides a summary of a research paper on marketing analytics for data-rich environments. It discusses the historical development of marketing data and analytics, from early uses of survey and sales data to today's abundance of digital data sources. It examines how analytics are applied in key domains like customer relationship management, marketing mix optimization, and personalization. The document also identifies future directions for analytics research in areas like optimizing marketing spending, personalization, and addressing privacy/security issues. Overall, the summary highlights how analytics have become central to marketing as data availability has grown exponentially in recent decades.
This document provides an introduction to business statistics for a 4th semester BBA course. It defines statistics as the collection, analysis, and interpretation of numerical data. Descriptive statistics are used to summarize data through measures of central tendency, dispersion, graphs and tables. Inferential statistics allow generalization from samples to populations through estimation of parameters and hypothesis testing. The key terms of population, sample, parameter, and statistic are defined. Variables are characteristics that can take on different values and are classified as qualitative or quantitative. Quantitative variables are further divided into discrete and continuous types. Descriptive statistics simply describe data while inferential statistics make inferences about unknown population characteristics based on samples.
Data visualization refers to visually representing data through charts, graphs, and other images to more easily identify patterns and insights. It is an important tool for understanding data, communicating findings to others, and making informed decisions. Effective data visualization requires choosing the right type of visual based on the data, ensuring the data is accurate and from a reliable source, and using the visualization to tell a story or answer key questions. There are many tools available for creating data visualizations, from Excel and Google Sheets for basic charts to more advanced options like Tableau and Photoshop.
This document provides an industry analysis of the U.S. nonprofit news sector, with a focus on web-based startups. It includes case studies of four nonprofit news organizations: NPR, Chicago Public Media, New America Foundation, and The Sapling Foundation (TED). The nonprofit news industry faces challenges including an overreliance on unreliable grants and pressures not to develop sustainable business models. However, nonprofit news outlets are attempting to fill coverage gaps left by for-profit media, particularly in investigative reporting and coverage of local issues. The case study of NPR highlights how it has adapted to changes in media consumption through expanding its digital offerings and mobile apps, though concerns remain about the impact of new car technologies on commuter listeners
More Related Content
Similar to How do be successful in life - Do What You Love
This document summarizes the findings of a study conducted by the World Federation of Advertisers (WFA) and BrainJuicer Group PLC on the future of the insights function. Over 300 senior marketers and insights leaders from 94 large companies participated in the study.
The study found that while insights leaders see themselves as strategic advisors, less than a third of senior marketers are satisfied with insights and see the function more as data collectors. There is consensus that insights should play a more strategic role by integrating more closely with marketing and adopting new methods and ideas. However, some new methods are more popular with marketers than insights leaders, suggesting differences in priorities. The document outlines opportunities and challenges for insights to evolve and
PART 7RESEARCH REPORTSCHAPTER 21 The Research Report.docxherbertwilson5999
PART 7
RESEARCH REPORTS
CHAPTER 21 The Research Report
Is iTunes in trouble? No, not at all. But share prices for Apple Computer, Inc., dropped 3% during
a period in December 2006 after reports started surfacing in the media about a sharp drop in reve-
nues from the iTunes music download service offered by the company. An article in Britain’s The
Register, for example, described iTunes monthly revenues as ‘‘collapsing’’ by 65% since January
of that year, citing a marketing research report prepared by Forrester Research.
Fortunately for Apple, media reports of the demise of its iTunes music download business were
a bit premature. It turns out that media members had misunderstood data in the report released
by Forrester Research. What the study actually revealed was a leveling off of iTunes downloads,
certainly nothing coming close to a collapse in sales. Not surprisingly, with its market value on
the line, Forrester received a call from a ‘‘clearly upset’’ Apple, and analysts quickly set the record
straight. Since that time, iTunes has gone on to become the top music retailer in the United
States, surpassing Wal-Mart and Best Buy in the spring of 2008, and boasting over 4 billion song
downloads to over 50 million customers.
So what’s the moral of this story? We’re not really sure who deserves more
blame in this situation—the reporters who ran with a story before they fully under-
stood the facts, or the company who released information that could be easily
misunderstood. Having accurate marketing research information is important,
but the job isn’t finished until the results are communicated effectively to
the people who need to act on the information.
Sources: Andrew Orlowski, ‘‘iTunes Sales ‘Collapsing,’’’ The Register, down-
loaded from www.theregister.co.uk/2006/12/11/digital_downloads_flatline/,
December 4, 2008; Antone Gonsalves, ‘‘Research Firm Clarifies: iTunes Sales Are
Not Collapsing,’’ InformationWeek, downloaded from www.informationweek
.com, August 29, 2008; and ‘‘iTunes Store Top Music Retailer in the US,’’
downloaded from www.apple.com/pr/library/2008/04/03itunes.html,
December 4, 2008.
Ar
e
iT
un
es
Sa
le
s
Co
lla
ps
in
g?
VC
Z
IC
P
LA
Y
/P
R
N
E
W
S
FO
T
O
/A
S
S
O
C
IA
T
E
D
P
R
E
S
S
CHAPTER
21
The Research
Report
I n t r o d u c t i o n
It doesn’t help much to conduct a near-
flawless research project if you can’t
communicate the research results.
Creating an effective report, whether written
or oral, is a challenging process that takes
considerably more time than many research-
ers seem to budget for the process. Much
knowledge, skill, and attention to detail are
required. Regardless of the sophistication
displayed in other portions of the research
process, the project is a failure if the research
results are not communicated effectively.
In virtually every case, researchers will be
expected to prepare a written report. Much of
the time, theyalsoget topresentanoral report
as well. These reports have .
This document provides an overview of quantitative techniques used for business analysis, specifically covering topics in statistics. It includes a table of contents listing 8 chapters that cover topics such as data collection, presentation of data through tables and graphs, measures of central tendency and dispersion, probability, and introduction to statistics. The introduction discusses how statistics can be used descriptively to summarize data or inferentially to draw conclusions about populations. It emphasizes the importance of statistics across many fields.
Le meilleur des études Ipsos à travers le monde – Septembre 2017Ipsos France
This document provides a summary of the September edition of the Ipsos Update, which includes the latest research and insights from Ipsos teams around the world. It highlights articles on topics such as passive simplicity in audience measurement, the role of surveys, media consumption in Russia, mobile payments in China, affluent Americans, the rise of populism, corporate reputation research, smartphone usage trends in the UK, Syrian refugees in Turkey, and app usage behaviors. The document aims to present concise summaries of noteworthy research in an easily digestible format.
Ryan Boehme Thesis Paper Final 8-11-2016Ryan Boehme
This document discusses metrics for measuring success on social media for businesses versus personal use. It finds that while platforms like Facebook, Twitter, and Instagram are widely used and offer engagement metrics, traditional metrics like "likes" and "favorites" do not necessarily translate to business goals like ROI. The document examines different metrics that businesses consider more valuable like viewers, interactions, and audience growth. It also provides examples where basic hashtags failed or succeeded for businesses to demonstrate how careful planning is needed for social media strategies.
This document discusses using a systems thinking approach to social media marketing. It emphasizes researching the target audience by understanding who they are, what social media platforms they use, what they do online, when they go online, where they are coming from, and why they are using social media. This will help ensure social media efforts are effective at reaching the right audience. The document provides tips and resources for researching audience demographics and behavior to develop a strategic social media plan.
This document provides an overview of basic statistics. It defines statistics as starting with a question rather than data, and explains that statistics can be used to spot trends and identify causes. The document notes that modern statistics developed around 1893 and is used to analyze data where there is no theoretical probability. It acknowledges that statistics can be misleading if presented selectively but also states that statistics itself does not lie - it is the interpretation that can be distorted. The document provides homework assignments for students to further their understanding of key statistical concepts like mean, median, mode, and p-values through a video and written explanations.
The Top 10 Market Research Sources Every Entrepreneur Should KnowBusinessPlanTemplate
The purpose of market research is to find data that will help create the foundation of a successful business. Here are the market research sources every entrepreneur should know.
Page 579Assess the Constituent Data. What is included Omi.docxbunyansaturnina
Page 579
Assess the Constituent Data. What is included? Omitted? What are the data based on?
What assumptions are being made? Different retirement calculators give widely different
estimates of how much savings is needed for retirement because of factors they include or omit
(such as entertainment) and assumptions they make (such as inflation rate or healthiness of
annuities and mutual funds) in the calculations.
Two reputable sources can give different figures because they take their data from different
places. Suppose you wanted to know employment figures. The Labor Department’s monthly
estimate of nonfarm payroll jobs is the most popular, but some economists like Automatic Data
Processing’s monthly estimate, which is based on the roughly 20 million paychecks it processes
for clients. Both survey approximately 400,000 workplaces, but the Labor Department selects
employers to mirror the U.S. economy, while ADP’s sample is skewed, with too many
construction firms and too few of the largest employers. On the other hand, the government has
trouble counting jobs at businesses that are opening and closing, and some employers do not
return the survey. (Both organizations do attempt to adjust their numbers to compensate
accurately.)7
Check the Currency of the Data. Population figures should be from the 2010 census, not
the 2000 one. Technology figures in particular need to be current. Do remember, however, that
some large data sets are one to two years behind in being analyzed. Such is the case for some
government figures, also. If you are doing a report in 2014 that requires national education data
from the Department of Education, for instance, 2013 data may not even be fully collected. And
even the 2012 data may not be fully analyzed, so indeed the 2011 data may be the most current
available.
Hard to Quantify Sports Participation
How many people participate In sports, and which sports do they choose?
Governments and equipment makers want to know, but the data are fuzzy. Multiple
questions contribute to the lack of clarity.
What is a sport? One survey includes bird-watching.
Who should be counted? Do young children count?
How often do you have to participate in a sport to be counted? Is once a year enough?
How was the count made? Because younger and more active people tend to have only cell phones, a survey
made through landlines probably won’t be accurate.
In case you are curious, the National Sporting Goods Association survey says hiking is the most popular
participation sport in the United States, with over 40 million people.
Adapted from Carl Bialik, “Sports Results that Leave Final Score Unclear,” Wall Street Journal, June 9, 2012, A2.
Choosing the Best Data
Sometimes even good sources and authorities can differ on the numbers they offer, or on the
PRINTED BY: SHERIFAT EGBERONGBE <[email protected]>. Printing is for personal, private use only. No part of this book may be reproduced or transmitted witho.
Social Intelligence in the Age of Infobesity - A Verifeed White PaperMelinda Wittstock
Think about what makes information valuable to you, your brand or business. If you want to improve your bottom line you need access to data that is trustworthy, accurate, and from credible sources. It also needs to be relevant, contextual, and timely – you also want to be able to access it before anyone else so you can act faster and more confidently than your competitors.
If your brand or businesses is not harnessing social media to gain insights into customer preferences, motivations and behaviors you’re ignoring a goldmine of information. Did you know that 97% of relevant social posts are missed by most marketers?
This White Paper by Verifeed CEO and Founder Melinda Wittstock tells you how to leverage billions of social conversations and find a clear signal in all the noise of trusted social intelligence.
An excerpt: "Top brands and many businesses have gotten good at pushing out their messages on social networks...Now there’s an added imperative to pull in social data to provide valuable insights into how a campaign, product or price point is being perceived, what people think about a brand (or a competitor’s brand), or events and developments people are talking about that may impact sales, improve a marketing campaign, or effect a product. Social data can also help identify the people who may be interested in purchasing a new product or service, or may influence others’ purchasing habits. It can also drive consumer loyalty and viral ‘word of mouth’ through the development of deeper personal, authentic relationships with targeted consumers. The companies doing it best integrate social data in a ‘push’ and ‘pull’ strategy across all marketing channels with a ‘customer-first’ ethic it becomes that necessitates combining real-time engagement, content creation, data management, and real time actionable analytics."
But how trustworthy is the data? And how can accuracy be assured in real time? What are the limitations and promises of sentiment, natural language processing and other algorithmic solutions? And why does it all come down to trust?
Read the White Paper on Slideshare or download directly from www.verifeed.com. We'd like to help you so get the demo. Thank you
Articles Include:
The Facebook Marketer's Guide To Advertising On Instagram
Customer Spotlight: Southeast Toyota Case Study
4 key Lessons From This Year's Grammys
And More!
This document provides a social media report for Ryan's SuperValu in Glanmire. It includes demographic information about Ryan's customers collected through in-store interviews. The main social media platforms used are Facebook, Twitter, and Instagram. Five key themes emerged from analyzing the interviews: special offers/competitions, local/fresh/organic produce, health and nutrition, recipes/chefs, and fun/entertainment. The report concludes with recommendations for Ryan's social media strategy based on engaging customers with content related to these themes.
The marketing world’s intense focus on analytics, of late, hasn’t always led to better performance — because, while it’s easy to collect data, it’s difficult to turn it into deep insight. This Insight Center covered content that included a leading practitioner company’s reinvention of market research, a framework for measuring what your customers actually value and will pay for, and a toolkit approach to defining the customer’s “job to be done.”
https://runfrictionless.com/b2b-white-paper-service/
Recent political trends suggest reshoring would protect and promote US manufacturing jobs. Political protectionism, demand for local products and a renewed interest in manufacturing make the US attractive. However, the economics of globalization, affordable foreign labor and consumers' expectations make foreign markets enticing.
Learn how big brands like Apple, Nike and Walmart approach a ‘Made in the USA’ strategy, and the factors your company must weigh before deciding whether to relocate your manufacturing operations.
The document presents a case study on the criteria for selecting print media for advertising. It discusses various print media options like newspapers, magazines, and billboards. Primary research was conducted through a survey of 80 urban youth in Kolkata to understand their media consumption habits and preferences. Key findings include newspapers and magazines having high readership, with The Times of India and Outlook being most popular. Front pages and sports sections in newspapers and business magazines are most read. Billboards at traffic signals are also effective. The study provides recommendations on utilizing different print media for advertising campaigns based on the research findings.
This document provides a summary of a research paper on marketing analytics for data-rich environments. It discusses the historical development of marketing data and analytics, from early uses of survey and sales data to today's abundance of digital data sources. It examines how analytics are applied in key domains like customer relationship management, marketing mix optimization, and personalization. The document also identifies future directions for analytics research in areas like optimizing marketing spending, personalization, and addressing privacy/security issues. Overall, the summary highlights how analytics have become central to marketing as data availability has grown exponentially in recent decades.
This document provides an introduction to business statistics for a 4th semester BBA course. It defines statistics as the collection, analysis, and interpretation of numerical data. Descriptive statistics are used to summarize data through measures of central tendency, dispersion, graphs and tables. Inferential statistics allow generalization from samples to populations through estimation of parameters and hypothesis testing. The key terms of population, sample, parameter, and statistic are defined. Variables are characteristics that can take on different values and are classified as qualitative or quantitative. Quantitative variables are further divided into discrete and continuous types. Descriptive statistics simply describe data while inferential statistics make inferences about unknown population characteristics based on samples.
Data visualization refers to visually representing data through charts, graphs, and other images to more easily identify patterns and insights. It is an important tool for understanding data, communicating findings to others, and making informed decisions. Effective data visualization requires choosing the right type of visual based on the data, ensuring the data is accurate and from a reliable source, and using the visualization to tell a story or answer key questions. There are many tools available for creating data visualizations, from Excel and Google Sheets for basic charts to more advanced options like Tableau and Photoshop.
This document provides an industry analysis of the U.S. nonprofit news sector, with a focus on web-based startups. It includes case studies of four nonprofit news organizations: NPR, Chicago Public Media, New America Foundation, and The Sapling Foundation (TED). The nonprofit news industry faces challenges including an overreliance on unreliable grants and pressures not to develop sustainable business models. However, nonprofit news outlets are attempting to fill coverage gaps left by for-profit media, particularly in investigative reporting and coverage of local issues. The case study of NPR highlights how it has adapted to changes in media consumption through expanding its digital offerings and mobile apps, though concerns remain about the impact of new car technologies on commuter listeners
Similar to How do be successful in life - Do What You Love (20)
2. MAKE IT
PART OF
YOUR LIFE
INCLUDE IT IN
YOUR TO-DO LIST
READ ARTICLES,
STAY UPDATED
ALLOT TIME FOR
IT IN YOUR SCHED
THREE SMALL TIPS TO HELP YOU DO
WHAT YOU LOVE EVERYDAY
3. 5
10
15
20
January February March April May June July August September October Novemeber December
0
RECENT
FINDINGS
With the application of probability sampling in the 1930s,
surveys became a standard tool for empirical research in
social sciences, marketing, and official statistics. The methods
involved in survey data collection are any of a number of ways
in which data can be collected for a statistical survey.
I.
4. READ
ARTICLES
STAY
UPDATED
THREE SMALL TIPS TO HELP YOU DO
WHAT YOU LOVE EVERYDAY
A news article discusses current or
recent news of either general
interest (i.e. daily newspapers) or of
a specific topic (i.e. political or trade
news magazines, club newsletters,
or technology news websites).
6. III.
SURVEY
RESULTS
With the application of probability sampling in the 1930s,
surveys became a standard tool for empirical research in
social sciences, marketing, and official statistics. The methods
involved in survey data collection are any of a number of ways
in which data can be collected for a statistical survey.
10
20
30
40
50
June July August September October
0
8. MEASURE OF
FULFILLMENT
IV.
There’s plenty of empirical data to support the
strategic direction Ariely talks of. Gallup, the
research firm, recently did a meta-analysis across
199 studies covering 152 organizations, 44
industries, and 26 countries. It showed that high
employee engagement brings an uplift of every
business performance number. Profitability up
16%, Productivity up 18%, customer loyalty up
12% and quality up an incredible 60%. I wrote
about that a few years back, here, in the piece
called People are Not Cogs.
Source: http://nilofermerchant.com
Productivity
17%
Loyalty
11%
Quality
57%
Profitability
15%