A study by InSites Consulting surveyed 4,065 respondents aged 15-25 across 16 countries. The study found that positive experiences like meeting the love of one's life, graduation or extreme experiences were associated with feelings of happiness. Negative experiences like the death of a loved one, getting dumped or diagnosed with an illness were associated with feelings of anger, sadness or fear. The study provides insights into the emotional experiences and triggers for Generation Y.
How Cool Brands Stay Hot @ Trends in Kids & Jongeren Marketing 2011 (by Joeri...How Cool Brands Stay Hot
Joeri Van den Bergh is one of the speakers at the Trends in Kids & Youth Marketing Conference in the Netherlands. Check out his presentation on How Cool Brands Stay Hot.
How Cool Brands Stay Hot reveals what drives Generation Y and how you can reach them. Based on five years of intensive new research, it provides insights into the consumer psychology and behaviour of ‘the Millennials’. It will help you to connect with this new generation of consumers by understanding their likes and dislikes, and how you can make your advertising, marketing and branding relevant to them.
Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But what drives this generation and how do you develop the right brand strategies to reach this critical generation.
How Cool Brands Stay Hot reveals what drives Generation Y and how you can reach them. Based on five years of intensive new youth research by InSites Consulting, it provides insights into the consumer psychology and behaviour of ‘the Millennials’. It will help you to connect with this new generation of consumers by understanding their likes and dislikes, and how you can make your advertising, marketing and branding relevant to them.
Full of case studies and interviews with global marketing executives of successful brands such as Jack & Jones, Nokia, H&M, Nike, Levis and Coca-Cola.
How Cool Brands Stay Hot reveals what drives Generation Y and how you can reach them. Based on five years of intensive new research, it provides insights into the consumer psychology and behaviour of ‘the Millennials’. It will help you to connect with this new generation of consumers by understanding their likes and dislikes, and how you can make your advertising, marketing and branding relevant to them.
Masterclass How Cool Brands Stay Hot @ InSites Consulting LondonJoeri Van den Bergh
How Cool Brands Stay Hot is about connecting with a new generation who will determine how consumer markets evolve in the next three decades. Based on intensive new research it outlines the five key attributes of successful youth brands and it will enable you to position, develop and promote your brand to the new consumer generation.
How Cool Brands Stay Hot @ The Future Summit 2011 (by Joeri Van den Bergh)How Cool Brands Stay Hot
Joeri Van den Bergh is one of the keynote speakers at the Future Summit 2011 - Be an optimist, make your future. Check out his presentation on How Cool Brands Stay Hot.
How Cool Brands Stay Hot reveals what drives Generation Y and how you can reach them. Based on five years of intensive new research, it provides insights into the consumer psychology and behaviour of ‘the Millennials’. It will help you to connect with this new generation of consumers by understanding their likes and dislikes, and how you can make your advertising, marketing and branding relevant to them.
How Cool Brands Stay Hot @ Trends in Kids & Jongeren Marketing 2011 (by Joeri...How Cool Brands Stay Hot
Joeri Van den Bergh is one of the speakers at the Trends in Kids & Youth Marketing Conference in the Netherlands. Check out his presentation on How Cool Brands Stay Hot.
How Cool Brands Stay Hot reveals what drives Generation Y and how you can reach them. Based on five years of intensive new research, it provides insights into the consumer psychology and behaviour of ‘the Millennials’. It will help you to connect with this new generation of consumers by understanding their likes and dislikes, and how you can make your advertising, marketing and branding relevant to them.
Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But what drives this generation and how do you develop the right brand strategies to reach this critical generation.
How Cool Brands Stay Hot reveals what drives Generation Y and how you can reach them. Based on five years of intensive new youth research by InSites Consulting, it provides insights into the consumer psychology and behaviour of ‘the Millennials’. It will help you to connect with this new generation of consumers by understanding their likes and dislikes, and how you can make your advertising, marketing and branding relevant to them.
Full of case studies and interviews with global marketing executives of successful brands such as Jack & Jones, Nokia, H&M, Nike, Levis and Coca-Cola.
How Cool Brands Stay Hot reveals what drives Generation Y and how you can reach them. Based on five years of intensive new research, it provides insights into the consumer psychology and behaviour of ‘the Millennials’. It will help you to connect with this new generation of consumers by understanding their likes and dislikes, and how you can make your advertising, marketing and branding relevant to them.
Masterclass How Cool Brands Stay Hot @ InSites Consulting LondonJoeri Van den Bergh
How Cool Brands Stay Hot is about connecting with a new generation who will determine how consumer markets evolve in the next three decades. Based on intensive new research it outlines the five key attributes of successful youth brands and it will enable you to position, develop and promote your brand to the new consumer generation.
How Cool Brands Stay Hot @ The Future Summit 2011 (by Joeri Van den Bergh)How Cool Brands Stay Hot
Joeri Van den Bergh is one of the keynote speakers at the Future Summit 2011 - Be an optimist, make your future. Check out his presentation on How Cool Brands Stay Hot.
How Cool Brands Stay Hot reveals what drives Generation Y and how you can reach them. Based on five years of intensive new research, it provides insights into the consumer psychology and behaviour of ‘the Millennials’. It will help you to connect with this new generation of consumers by understanding their likes and dislikes, and how you can make your advertising, marketing and branding relevant to them.
How Cool Brands Stay Hot: Branding to Generation Y (by Joeri Van den Bergh), presented at the Marketing Minds event in Arnhem (NL) on Thursday January 17, 2013.
This is the full slidedeck of our ‘Engaging Generation Y’ Smartees Webinar. The main focus is on how to adapt your research and marketing to this critical generation. Based on the collective wisdom of InSites Consulting’s research and client cases. Presentation by Joeri Van den Bergh, Gen Y expert at InSites Consulting and author of How Cool Brands Stay Hot.
How Cool Brands Stay Hot author and Insites Consulting founder, Joeri Van den Bergh's presentation slides for his session on Branding to Gen Y, presented at the Kogan Page and British Library Marketing Trends event held in October (http://www.koganpage.com).
How Cool Brands Stay Hot is about connecting with a new generation who will determine how consumer markets evolve in the next three decades. Based on intensive new research it outlines the five key attributes of successful youth brands and it will enable you to position, develop and promote your brand to the new consumer generation.
How Cool Brands Stay Hot: Branding to Generation Y (presented by Joeri Van den Bergh, Gen Y expert) at the Youth Marketing Strategy Summit 2013 in London (UK) on April 16, 2013.
True tales and fake cult - How stories make brands authentic (by Joeri Van de...How Cool Brands Stay Hot
How stories make brands authentic.
Authenticity or realness is a crucial part of InSites Consulting's CRUSH branding model like explained in How Cool Brands Stay Hot. Adding realness to a brand drives conversations and will lead to brand leverage. Branding today is all about storytelling. Joeri illustrates some techniques that global brands are using today.
How Cool Brands Stay Hot: Branding to Generation Y (by Joeri Van den Bergh), presented at the Marketing Minds event in Arnhem (NL) on Thursday January 17, 2013.
This is the full slidedeck of our ‘Engaging Generation Y’ Smartees Webinar. The main focus is on how to adapt your research and marketing to this critical generation. Based on the collective wisdom of InSites Consulting’s research and client cases. Presentation by Joeri Van den Bergh, Gen Y expert at InSites Consulting and author of How Cool Brands Stay Hot.
How Cool Brands Stay Hot author and Insites Consulting founder, Joeri Van den Bergh's presentation slides for his session on Branding to Gen Y, presented at the Kogan Page and British Library Marketing Trends event held in October (http://www.koganpage.com).
How Cool Brands Stay Hot is about connecting with a new generation who will determine how consumer markets evolve in the next three decades. Based on intensive new research it outlines the five key attributes of successful youth brands and it will enable you to position, develop and promote your brand to the new consumer generation.
How Cool Brands Stay Hot: Branding to Generation Y (presented by Joeri Van den Bergh, Gen Y expert) at the Youth Marketing Strategy Summit 2013 in London (UK) on April 16, 2013.
Similar to How Cool Brands Stay Hot @ Ernst & Young Fashion event (by Joeri Van den Bergh) (13)
True tales and fake cult - How stories make brands authentic (by Joeri Van de...How Cool Brands Stay Hot
How stories make brands authentic.
Authenticity or realness is a crucial part of InSites Consulting's CRUSH branding model like explained in How Cool Brands Stay Hot. Adding realness to a brand drives conversations and will lead to brand leverage. Branding today is all about storytelling. Joeri illustrates some techniques that global brands are using today.
Good artists copy, great artists steal - A brand's uniqueness vs relevant dif...How Cool Brands Stay Hot
Since the 1960s marketers have been aspiring to differentiate their brands from competitors. But as a perverse effect they've turned out to be just like everyone else. Consumers today are more sceptical of new products than ever. More than 6 out of 10 think they are not really different. How can brands stay meaningful for their not so easily wowed target groups?
Cool today, gone tomorrow - Brand loyalty for Generation Y (by Joeri Van den ...How Cool Brands Stay Hot
The link between cool brands and brand loyalty of Generation Y (Millennials). What is driving their loyalty and how can coolness play a role in making this fickle generation more loyal to your brands.
Can't get you out off my head - word-of-mouth & cool brands (by Joeri Van den...How Cool Brands Stay Hot
What's the link between cool brands and conversations (word of mouth) by Millennials (Generation Y). Results from an InSites Consulting study for MTV Networks
Even better than the real thing - Gen Y's need for brand authenticity (by Joe...How Cool Brands Stay Hot
In a world full of staged experiences and marketing storytelling, the new consumer values brands that are authentic. Brand realness has little to do with origin, history or heritage today, it's all about staying true to yourself, being honest, open and transparent. And respect consumers by listening to them in an equally levelled conversation.
Even better than the real thing - Gen Y's need for brand authenticity (by Joe...
How Cool Brands Stay Hot @ Ernst & Young Fashion event (by Joeri Van den Bergh)
1.
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3.
4.
5.
6. Source: InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 in USA, UK, Russia, Germany, France,
Denmark, Sweden, Netherlands, Belgium, Spain, Italy, Romania, Poland, Brazil, India, and China.
31. Source: InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 in USA, UK, Russia, Germany, France,
Denmark, Sweden, Netherlands, Belgium, Spain, Italy, Romania, Poland, Brazil, India, and China.
32.
33.
34. R2=.57
R2=.62
R2=.74
InSites Consulting Brand Model tested by path analysis
43. QUESTION: What/Who are the most credible information sources to decide whether a jeans brand is appropriate for you?
Source: InSites Consulting BENELUX study for LEVI’s Europe 2008
70. // I WILL NEVER FORGET THE DAY… Happy
Extreme experience (e.g.
skydiving, mount climbing) When I was dumped
by my partner
Graduated
Meeting the love
of my life
Becoming a sport Surprise Death of a person
champion N = 40
close to me
Happiness Anger
My first kiss N = 156 N = 13
Got my driving license
When I got in a fight
Fear Disgust
N = 30 N = 14
New school Sadnes Discovered I had no
s real friends when I
N = 93
Moved needed them most
Encountered aggression
Was diagnosed Being dumped by my
with a serious boy/girl friend
Parents got illness
divorced
Source; InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 in USA, UK, Russia, Germany, France, Denmark, Sweden, Netherlands, Belgium, Spain, Italy,
Romania, Poland, Brazil, India, and China.
72. // I WILL NEVER FORGET THE DAY… Happy
Extreme experience (e.g.
skydiving, mount climbing) When I was dumped
by my partner
Graduated
Meeting the love
of my life
Becoming a sport Surprise Death of a person
champion N = 40
close to me
Happiness Anger
My first kiss N = 156 N = 13
Got my driving license
When I got in a fight
Fear Disgust
N = 30 N = 14
New school Sadnes Discovered I had no
s real friends when I
N = 93
Moved needed them most
Encountered aggression
Was diagnosed Being dumped by my
with a serious boy/girl friend
Parents got illness
divorced
Source; InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 in USA, UK, Russia, Germany, France, Denmark, Sweden, Netherlands, Belgium, Spain, Italy,
Romania, Poland, Brazil, India, and China.