This document discusses how employees are already advocating for their employers' brands on personal social media accounts. It notes that employees share expertise, experiences, praise, help with marketing, and document office fun and outings. Their social shares can reach 20 times more people than brands' own accounts. The document suggests that employers use a platform to help transform how employees advocate for their brands socially.

1. soampli.com
Employers don’t realize employees are already advocating like this!

2. Employees are sharing and advocating for your brand in ways you may not have considered.
No one is forcing them to share, they are speaking positively about the brand voluntarily.
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3. Why is this relevant?
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4. It means people you already employ are going the extra mile by engaging and advocating for your company on their personal networks.
Employees’ shares on their personal networks reach 20x more people than a typical brand does with the same amount of followers*.
*http://hci.stanford.edu/publications/paper.php?id=254
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5. What are employees already sharing on their personal accounts?
(The following are taken from employees’ personal channels)
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6. Expertise
Employees are sharing their knowledge and expertise about the brand on personal accounts.
PwC Employee
Leeds University Employee
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7. Experiences
Experiences your employees have as well as events they attend are being shared.
Land Rover Employee
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8. Praise
Employees are sharing praise and positivity about the company already.
Barclays Employee
Pfizer Employee’s
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9. Marketing
Employees practice brand awareness alongside promoting the company.
MixMag Employee
Red Cross Employee
Pfizer Employee
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10. Office fun and Outings
Employees love to share what’s going on in their office’s and any outings the staff take.
Employees from MixMag, SoAmpli and Pacific Engineering
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11. Personal Bio’s
These employees are proud to work where they do, this reflects positively on their company.
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12. These could be your employees!!
They could be advocating on your behalf in ways you would never have imagined.
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13. enterprise platform helps you maintain and transform the outlook of your employees.
Realise the potential of employees as social media advocates!

14. Keep an eye out for more presentations and learning materials:
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