According to surveys from 2005-2007, trust in established institutions and authority began shifting towards peers and people similar to oneself. Businesses became more trusted than the media and government. The document also notes the growth of the internet, from static early versions to the explosion of search algorithms, applications, and social media connecting over 550 million people online. It refers the reader to part 2 for more information.

1. 2005: TRUST IN ESTABLISHED INSTITUTIONS AND AUTHORITY SHIFTING TO PEERS 2006: “ A PERSON LIKE ME” MOST CREDIBLE SPOKESPERSON 2007: BUSINESS MORE TRUSTED THAN MEDIA AND GOVERNMENT SOURCE: EDELMAN SURVEYS OF TRUST.

5. (RE)ACTION SITES…

8. INTERNET… 1. STATIC. 2. VOLUME GROWTH. 3. VOLUME EXPLOTION: SEARCH / ALGORITHMS APPLICATIONS 550.000.000.000 PEOPLE ON LINE  4. PEOPLE/CONNECTING SOCIAL MEDIA WEB1.0 WEB2.0

17. SEE PART 2 !!