Copy this URL to download the full eBook: https://goo.gl/G2zixH Hotel Marketing: 5 Tactics to Drive Winter Bookings Winter can be a dark place for country and coastal hotels in Britain. The out-of-season short break is simply an easier sell for cities that have shopping, inside attractions and cultural heritage aplenty. Well, the time has come for that to change. This eBook – written for owners or marketers at small country and coastal hotels – is here to help explore a number of social media tactics that have delivered proven results for well-known accommodation providers and destinations. Delivered in isolation or combination, each tactic can be executed by the owner of a single boutique country hotel and their small team, or by the marketing manager at a coastal hotel chain. What you’ll learn... - The best way to ‘package’ the British winter countryside - How to use social media for customer data capture - The most effective content for hotel marketing - Why social media advertising is the best way to reach your target audience - How to leverage ‘local’ and ‘visitor’ influence to promote your hotel Contact information: info@digitalvisitor.com +44 (0)1179 111 420

1. 5 Tactics to Drive Winter Bookings
A Digital Visitor eBook for Country and Coastal Hotels
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2. 2 © Digital Visitor
“This eBook on digital marketing for the
winter is really useful, timely and should
be read by all.
With less business about, hoteliers
with seasonal challenges do need to
produce a winter marketing plan, and
here are loads of tips and a well-thought
through strategy which you can start
implementing tomorrow.“
Martin Evans
Managing Director,
The Tourism Business
Organiser,
The National Hotel
Marketing Conference

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05Local Influence
Data Capture
Content
Facebook Advertising
Visitor Influence
A means for capturing the
contact details and other
key data from genuine
prospective guests.
The best way to engage
customers and increase
the effectiveness of your
social media advertising as
networks make businesses
pay to reach audiences.
Facebook advertising is the
most compelling way to
target general and specific
audiences and deliver
measurable results against a
variety of objectives.
Access your target
audiences through the lens
of social media influencers
to increase awareness for
your hotel at key times of
the year.
Strong networking between
a hotel and local influencers
can raise awareness for
the whole area, showing
prospective visitors what’s
going on year round.
Simon Quance
Head of Strategy
With holidaymakers flocking to the
sandy beaches and glorious landscapes
of Britain’s coastal and countryside
destinations during peak season, it’s the
winter months that are most keenly felt by
the rural hotel industry.
This eBook was written in an effort
to help country and coastal hotel
marketers overcome the booking
challenges faced between November
and March. Each of the 5 tactics explored
below have delivered proven results
for accommodation providers and
destinations year round.
While each tactic works on its own and
will deliver results, the greatest impact will
be realised when all 5 are implemented
in tandem. Explored in depth, each tactic
can be delivered by the owner of a single
boutique country hotel and its small
team, or by the marketing manager at a
coastal hotel chain. The activity is scalable,
measurable and effective.
Happy reading,
Simon Quance