30. In the first seven months of this year the industry
reported record breaking performance.
We sold more rooms than in any other January /
July period - EVER.
58. And in absolute Dollar terms,
hoteliers in many markets charge an ADR
well below the prior peak...
59. How Much Are Markets Still Off Peak ($)?
-$6
-$6 -$7 -$8 -$8
-$9 -$9 -$10
-$11 -$11 -$12 -$12
-$13
-$20
-$34
* Select 15 Markets, ADR $ Change From Prior Peak, as of 6/12
64. Hoteliers tell us that they want to increase their
rates, but that their comp sets are not following suit.
They tell us:
”Those competitors are just a bunch of villains...”
65.
66. We wondered: ”If comp sets have such a big impact
on the industry, how good
are those comp sets really?”
So we examined if the hotels that you name in your
comp set are naming you back
in their own comp sets.
What is that “nameback percentage” for all 39,000
comp sets we house?
67. Do You Really Know Your Competitors?
National Nameback %:
??%
* % of hotels in a compset which have named the subject back
Source: STR Analytics
68. Do You Really Know Your Competitors?
Comp Set
Competitor
Competitor
Competitor
Subject ?
Competitor
Competitor
Competitor
Source: STR Analytics
69. So, what is that number?
That is the question!
70.
71. Turns out: Less than 1 in 2 hotels that you name as a
competitor actually names you back.
Interesting....
72. Do You Really Know Your Competitors?
National Nameback %:
45%
* % of hotels in a compset which have named the subject back
Source: STR Analytics
73. And we actually tell you which hotels name you in
their comp set – for free.
It’s called a “reverse comp set”.
E-mail us for your “reverse comp set”.
75. So, this has been your 3rd PowerPoint this morning
and most of you look like you
are ready for some caffeine.
To summarize:
-Record demand
-Supply growth not an issue
-Room rate growth still a bit of a wild card.
