1. Hospitality &
Tourism
Management
LONDON | NEW YORK | ROME | MILAN | FLORENCE | MADRID
EUROPEAN SCHOOL OF ECONOMICS
Borgo Santi Apostoli, 19 50123 Florence
www.eselondon.ac.uk - www.uniese.it
T +39 055 217050 - F +39 055 2647515 - Email: ese.firenze@uniese.it

2. Hospitality & Tourism Management
COURSE DESCRIPTION
The certificate course in Hospitality & Tourism Management at the European
School of Economics in Florence is designed to train a new generation of professio-
nals with the skills necessary to handle the ever increasingly complex hospitality and
tourism industry.
Effective managers and entrepreneurs in this field must possess a solid foundation
in a vast array of business issues, regardless of whether they are working in the front
line with direct customer contact or at the corporate level. These managers must
not only be able to manage the daily operations of the business structure, but also
understand critical marketing techniques to achieve customer satisfaction, financial
planning and return on investment, and the various business functions within their
organisation.
These manager must also be capable of coping with increasingly complex human
resources issues resulting from globalisation, and adapt quickly to the unrelenting
pace of technological change and communications developments.
The European School of Economics certificate in Hospitality & Tourism Management
welcomes students into this exciting and diverse field. The course covers critical is-
sues the hospitality industry as a whole, as well as addressing specific issues and
contemporary trends in the hospitality and tourism industry.

3. Hospitality & Tourism Management
COURSE DESCRIPTION
THE COURSE CONSISTS OF THE FOLLOWING MODULES:
• Hospitality Management
• Trends/Emerging Markets in the Hospitality & Tourism Industry
• Hotel Yield & Revenue Management
• Consumer & Buyer Behavior or Elective Course
DURATION OF THE CERTIFICATE
The certificate is composed of 4 modules for a total lecture time of 36 hours per module. The
certificate is 3 months in duration, and may be followed by an optional 3-month internship.
STARTING DATE in Florence:
19 April 2010
27 September 2010
ADMISSION REQUIREMENTS COST OF THE CERTIFICATE
College degree or adequate work experience Application Fee: €50,00
Proficiency in English Registration Fee: €200,00
Demonstrate a keen interest in the subject Tuition Fee: €4.000,00
Internship Fee (optional): €1.000,00

4. Hospitality & Tourism Management
Internship Placement
Upon completion of the course students have the opportunity to take part in ESE’s comprehen-
sive internship programme. Some of the organisations where our students are intering or have
interned include:
Ciga Gestioni Hotels
Forte Village Resort
Grand Hotel Royal
Grand Hotel Principe Di Piemonte
Hilton Hotels
Hotelplan
Koala Viaggi
Le Meridien Hotels
Panorama International
Star Hotels
Valtur Spa
XL Hotels & Resorts
For more information please contact:
European School of Economics
Borgo Santi Apostoli, 19
Florence 50123
Tel: 055 217050
Fax: 055 2647515
E-mail: ese.firenze@uniese.it
Website: www.eselondon.ac.uk