•Midwest Tapes
•Pay Per Use
•Streaming w some download
•IOS and Android compatible
Account Creation
Opening Screen
Browse
Movies and TV

3 days: 99¢, $1.49, $1.99, $2.99
Music

Check out whole album
7 days: $1.49, $1.99
Audiobooks

3 weeks: 99¢, $1.99, $2.99
Overdrive overlap
Searching
Borrowing
Overall Stats

•June 10, 2013
•3,500 Customers
•11,000 checkouts
•$1.80
•$20,000
50

Circs Per Day By Month

45

Movies

40

35

Music
30

25

TV Shows
20

15

Audiobooks

10

5

0

Jun

Jul

Aug

Sep

Oct
50%

Pct of Circ

45%

40%

Movies
35%

30%

Music
25%

TV Shows

20%

15%

10%

Audiobooks
5%

0%

Jun

Jul

Aug

Sep

Oct
What we like
•Easy to Use
•Noticeable Content Improvement
•Only product of its kind
•Good company
Customer-Facing Issues
•Content
•Ratings
•Music model
•No Genre Browse
•Bad Metadata
•Apps can be glitchy
•No MARC
•No APIs
•Search Prior to Sign-In
Library-facing Issues
•Content transparency
•Suppression of titles
•Movie Rating System
•News page
Applying ILS
Demographics to
Overdrive Data
Michael Ciccone
Director of Collections
Hamilton, Ontario
Overview

•Barcode supplied
•Access/Excel
•April – June 2013
•Demographics:
•Item stat designation
•Gender
•Birth date
•Borrower Type
•Postal code
Borrowing

Physical
60K

Overdrive
9K

Overlap: 7%
Digital Borrowers

Digital &
Physical, 46%

Digital
Only, 54%
Overlap Analysis
Category

Overlap

Physical Only

Adult Print

31%

21%

Adult Media

21%

48%
Romance
35% of all circ
8% men
2.8% total borrowing by men
reading romances
Women

PHYSICAL

65%

OVERDRIVE

80%
Age

25%

Use by Decade of Birth
20%

60% Digital
48% Physical

15%

10%

5%

0%

1920

1930

1940

1950

1960
Physical

1970
Digtal

1980

1990

2000

75% of Juvenile Material
borrowed w Adult Card

hoopla