In today's fiercely competitive business environment, customer acquisition and retention are significant challenges. To tackle these challenges, businesses need to implement effective customer engagement strategies that build long-lasting relationships. The Hook Model is a powerful framework that can help businesses create habit-forming products and services that keep customers coming back for more.

1. WITHCLARITY.MEDIA
How the 'Hook Model'
How the 'Hook Model'
Drives Engagement and
Drives Engagement and
Loyalty For Some
Loyalty For Some

2. The
The Hook Model
Hook Model is a powerful
is a powerful
framework that can help
framework that can help
businesses create habit-forming
businesses create habit-forming
products and services that keep
products and services that keep
customers coming back for
customers coming back for
more.
more.
WITHCLARITY.MEDIA

3. By the end of this post you'll
By the end of this post you'll
learn how to apply the Hook
learn how to apply the Hook
Model to your business and
Model to your business and
boost customer engagement.
boost customer engagement.
WITHCLARITY.MEDIA

4. Hook Model's four key
Hook Model's four key
components are Trigger, Action,
components are Trigger, Action,
Variable Reward, and
Variable Reward, and
Investment.
Investment.
WITHCLARITY.MEDIA

5. Trigger:
Trigger: Nike
Nike sends personalized
sends personalized
workout recommendations to users
workout recommendations to users
based on their fitness goals
based on their fitness goals
Action: User clicks on the
Action: User clicks on the
recommended workout to try it out
recommended workout to try it out
Variable Reward: The workout is
Variable Reward: The workout is
tailored to the user's fitness goals,
tailored to the user's fitness goals,
making it more effective and
making it more effective and
enjoyable
enjoyable
Investment: User spends more time
Investment: User spends more time
using the Nike app to track their
using the Nike app to track their
workouts and potentially purchase
workouts and potentially purchase
Nike fitness products.
Nike fitness products.
WITHCLARITY.MEDIA

6. Trigger:
Trigger: The New York Times
The New York Times
offers a free article to non-
offers a free article to non-
subscribers
subscribers
Action: Reader clicks on the article
Action: Reader clicks on the article
to read it.
to read it.
Variable Reward: The article is
Variable Reward: The article is
interesting and informative, making
interesting and informative, making
the reader want to continue reading.
the reader want to continue reading.
Investment: Reader may sign up for a
Investment: Reader may sign up for a
subscription to continue reading
subscription to continue reading
more articles and potentially become
more articles and potentially become
a loyal subscriber.
a loyal subscriber.
WITHCLARITY.MEDIA

7. Trigger:
Trigger: LinkedIn
LinkedIn sends email
sends email
notifications to users when someone
notifications to users when someone
views their profile
views their profile
Action: User visits their profile to
Action: User visits their profile to
see who viewed it
see who viewed it
Variable Reward: User sees who
Variable Reward: User sees who
viewed their profile and can
viewed their profile and can
potentially connect with them
potentially connect with them
Investment: User spends more time
Investment: User spends more time
on LinkedIn to increase their
on LinkedIn to increase their
visibility and potentially network
visibility and potentially network
with new connections
with new connections
WITHCLARITY.MEDIA

8. But what about unsuccessful
But what about unsuccessful
examples?
examples?
WITHCLARITY.MEDIA

9. Quibi
Quibi
Trigger - Users want short-form, on-
Trigger - Users want short-form, on-
the-go entertainment.
the-go entertainment.
Action - Exclusive video content
Action - Exclusive video content
through a mobile app.
through a mobile app.
Variable Reward - Lackluster content
Variable Reward - Lackluster content
and no social buzz.
and no social buzz.
No Investment - No opportunity for
No Investment - No opportunity for
further customization or engagement.
further customization or engagement.
WITHCLARITY.MEDIA

10. MySpace
MySpace
Trigger - Users needed a 'cool' social
Trigger - Users needed a 'cool' social
space.
space.
Action - Customizable profiles and
Action - Customizable profiles and
music streaming (popular trend)
music streaming (popular trend)
Variable Reward - Unwarranted spam
Variable Reward - Unwarranted spam
and low-quality content.
and low-quality content.
No Investment - No clear value
No Investment - No clear value
proposition or unique features that
proposition or unique features that
stood out.
stood out.
WITHCLARITY.MEDIA

11. Blackberry
Blackberry
Trigger - People need mobile
Trigger - People need mobile
communication and productivity.
communication and productivity.
Action - Reliable and secure mobile
Action - Reliable and secure mobile
devices.
devices.
Variable Reward - Business
Variable Reward - Business
functionality and keyboard typing,
functionality and keyboard typing,
No Investment - Lack of innovation
No Investment - Lack of innovation
and app ecosystem.
and app ecosystem.
WITHCLARITY.MEDIA

12. Use these insights to craft your
Use these insights to craft your
own customer engagement
own customer engagement
strategy and create habit-
strategy and create habit-
forming experiences for your
forming experiences for your
customers.
customers.
WITHCLARITY.MEDIA