Rakuten is planning to conduct all business meetings and communications in English in order to better facilitate globalization. This policy puts pressure on employees to improve their English skills. Critics argue it may be too ambitious, but Rakuten believes it will help the company expand internationally. Rakuten is also integrating its services to create an "ecosystem" that allows customers to manage all their accounts and activities through one login.

1. How Rakuten is planning to run
their entire business in English?
S1180056 Minoru Kobayashi

2. menu
 Tackle Globalization
Office langage
Opinion of Critics
Rakuten eco system
How do Rakuten eco system.
Rakuten’s 5-point strategy
Summary
References

3. Tackle Globalization
 Rakuten tackle globalization to do business in
overseas.
Especially, They deal with enhancing enoloyee’s
English skills.

4. Office langage
 Rakuten take English as office langage.
So the emproyees have to do meeting in english if
foreigner do not sit in the meeting.

5. Opinion of Critics
 Critics say that Rakuten’s doing is very faster than
other company But It make the emproyees get
pressure. They wonder how long the tactics continue.

6. Rakuten eco system
 Rakuten tackle another thing.That is Rakuten eco
system.
It’s purpose is to make user’s life enrich.

7. how do Rakuten eco system.
 Maybe user use many services in their daily life. For
examle, Banking and Travel, E-Book
and so on. If customer do these service in different
company. They may have to use many account.But
Rakuten eco system make it easy. If they have a
rakuten ID, they can get many service with one
account.

8. Rakuten’s 5-point strategy
 Rakuten motivates its employees by a 5-point
strategy.
1. Get things done
2. Passionately professional
3. Hypothesise> Practice> Validate> Shikumika
4. Maximise Customer Satisfaction
5. Speed! Speed! Speed!

9. Summary
 Rakuten do all meetings in English and enhance
people’s life by rakuten-eco-system.
As seen above,They have concrete and advanced
strategies.
Rakuten may be forward-thinking in japanese
business.

10. 10, References
 http://www.japantimes.co.jp/text/nn20100716f1.html
http://global.rakuten.com/corp/careers/business/strat
egy/
http://www.e-
commercefacts.com/background/2012/02/rakuten-
ceo-speaks-in-ger/