This document discusses home layout trends from 2011 and beyond. It notes that changing lifestyles call for changing living spaces and identifies different types of homeowners and their needs. Generation Y homeowners want higher quality materials and have no need for formal dining rooms. Women with incomes and no kids want safety features, large closets, and easy access to laundry. By 2015, more than two out of every five Generation Y households will be women with incomes and no kids.

1. 2011
AND BEYOND
S A N D R A L U T T C H E N S - VA N A L L E N , C K D
DIRECTOR, INSPIRED LEARNING, MASTERBRAND CABINETS
Inc.

2.
Home 15
Layout
Trends

3. Changing lifestyles call for changing living spaces
10
Home Layout
Kitchen Design
Color & Style
Storage and Accessibility
Inspire Me

4. Who is your customer?
11
Single
Young couples
Childless couples
Traditional families
Empty nesters
Multi-generational
First time buyer
Move up buyer
Stay & upgrade

5. Who is your customer?
12
24% Age 45-54
16% 6%
20% Age 55-64
18%
18% Age 25-34
20%
16% Age 35-44
16%
16% Age 65+
6% Age 18-24 24%

6. Home Layout Trends
13
What does Generation Y
want and/or EXPECT?
Ages 20-34
Higher Quality items such as
granite countertops
A result of years spent watching
design shows
No need for dining rooms-Gen
Y buyers will eat anywhere
they want

7. Home Layout Trends
14
What do WINKs want?
(Women with Incomes & No Kids)
Safety
Walk-In Closets
Easy access to Laundry area
Secure Doors
Social Opportunities
Quality Fixtures
By 2015 more than two out of every
five households occupied by
Gen Y people will be WINKs