The document discusses planning an email marketing calendar for holiday promotions. It suggests starting Christmas in July promotions in mid-July and continuing holiday messaging through January. The bulk of messaging will occur from October through December, with the majority of retailers mentioning the holidays by late October. It provides the typical number of promotional emails retailers will send each month from July to January, with the highest volumes in November and December.
2013 Holiday Gifts- Bringing the Holidays to YOU!D'Shene Cotton
The #holidays are right around the corner. Now is the perfect time to find the perfect #gift to promote your brand and show your appreciation! Don't be in a panic. Remember, Keep Calm and Swag on. Contact Limelight Branding and we will take care of the rest!
Holiday Messaging for Restaurants - Best Practices Marketing WebinarFishbowl Marketing
Plan now, message early. Managing Consultant Natalie Ikemeier knows how to optimize the holiday season for restaurant marketing. Join her in Fishbowl’s latest webinar as she explains Fishbowl best practices for the holiday season. Video of this presentation is available on our website, Fishbowl.com
Catalogue providing information and recommending products related to Thanksgiving and Appreciation events such as Thanksgiving, Black Friday, Cyber Monday, Valentine's Day, Easter's Day, Parents And Children's Day events.
2013 Holiday Gifts- Bringing the Holidays to YOU!D'Shene Cotton
The #holidays are right around the corner. Now is the perfect time to find the perfect #gift to promote your brand and show your appreciation! Don't be in a panic. Remember, Keep Calm and Swag on. Contact Limelight Branding and we will take care of the rest!
Holiday Messaging for Restaurants - Best Practices Marketing WebinarFishbowl Marketing
Plan now, message early. Managing Consultant Natalie Ikemeier knows how to optimize the holiday season for restaurant marketing. Join her in Fishbowl’s latest webinar as she explains Fishbowl best practices for the holiday season. Video of this presentation is available on our website, Fishbowl.com
Catalogue providing information and recommending products related to Thanksgiving and Appreciation events such as Thanksgiving, Black Friday, Cyber Monday, Valentine's Day, Easter's Day, Parents And Children's Day events.
Legal shorts 09.09.2015 including MiFID II: FCA publishes new webpage and new...Cummings
Welcome to Legal Shorts, a short briefing on some of the week’s developments in the financial services industry.
Listen to this week's Legal Shorts on CLTV by going to http://vimeo.com/cummingslaw
If you would like to discuss any of the points we raise below, please contact me or one of our other lawyers.
Legal shorts 21.10.16 including criminal finances bill introduced and mld4Cummings
Welcome to Legal Shorts, a short briefing on some of the week’s developments in the financial services industry.
If you would like to discuss any of the points we raise below, please contact me or one of our other lawyers.
Claire Cummings
020 7585 1406
claire.cummings@cummingslaw.com
www.cummingslaw.com
Is your business ready for the holiday season? Learn how you can use email to effectively increase sales in this busy time of year. Presentation originally given at the Greater Philly Email Marketers Meetup.
To make your holiday planning even easier, we’ve created this helpful Email Marketing Holiday Calendar. With helpful statistics, useful messaging themes, and reminders of important days, you’ll want to keep it handy as you plan your holiday email campaigns.
Inspirational email marketing; Red C's Christmas themed Email Marketing WOW BookRed C
Christmas is a time for giving. For some that may come in the form of a gesture of good will, for others it might be a thoughtful present. But here at Red C we thought we’d share a bit of inspiration with you instead...…Get ready for the NEW Christmas Email Mini Wow Book! A fabulous selection of festive emails we’ve collected that cut through the inbox clutter thanks to their head-turning subject lines, standout designs and enticing calls to action. Hopefully, like us, these emails will make you say WOW, give you some insight into what the competition is doing and even bring you a few extra ideas on how to take your own email marketing strategy forward. Enjoy
Christmas corporate communications calendarSomething Big
There’s a lot marketing managers need to do to get ready for the festive season. To help, here’s our overview of the key milestones for planning your B2B corporate communications around the Christmas period.
The festive season is a time for cheer but it's also a crucial sales time for businesses. In 2014, Australians spent $45 billion in the lead-up to Christmas. Make this Christmas a great one for your business with our 12 Days of Christmas guide.
Having been inspired by the great content of Christmas emails in 2014, we compiled all the best emails and put together another edition of our Christmas Wow Book.
Inspirational email marketing; Red C's Email Marketing WOW Book 3Red C
The positive feedback we’ve been getting from our series of Email Marketing WOW books has been nothing short of incredible, thank you so much to all those who spared the time to share their thoughts. Hopefully they’ve inspired you the same way they have us. What you’ve got to remember about emails is that there’s always a new one just about to pop into your inbox. In fact it’s said that around 2.8 million emails are sent every second! That’s why at Red C we never stop pouring over them. Eagerly waiting to discover a new email that cuts through the inbox clutter and dazzles even us email geeks. And what results have we got from our most recent efforts? Possibly our best compilation of emails yet...Get ready for The Email WOW Book 3... a new series of emails that will dazzle you with spellbinding copy, jaw dropping design or a mind-blowing idea. Enjoy!
Mark Your Calendars: How to Create Holiday Fundraising Digital Campaigns ... ...The Engage Group
Presentation from 2014 Nonprofit Technology Conference (#14ntc) describing some great holiday fundraising, engagement and acquisition campaigns throughout the year.
Digital/Ecommerce School: Quick Tips for Using Digital Marketing this Holiday to give an extra boost to your eCommerce Business.
The holidays are here!. With just 4 days between Black Friday and Christmas and retailers should leverage every marketing opportunity. Its not to late... we will cover quick things you can implement this holiday season and still see the rewards... its never too late...
Social media & email is one such opportunity. It can help extend brand reach, build awareness for promotional efforts, support overall sales activity, and do so at minimal expense to the merchant.
Takeaways
Be prepared to execute at least one of the strategies you get from from the class... we would love to hear feedback on the results.
Legal shorts 09.09.2015 including MiFID II: FCA publishes new webpage and new...Cummings
Welcome to Legal Shorts, a short briefing on some of the week’s developments in the financial services industry.
Listen to this week's Legal Shorts on CLTV by going to http://vimeo.com/cummingslaw
If you would like to discuss any of the points we raise below, please contact me or one of our other lawyers.
Legal shorts 21.10.16 including criminal finances bill introduced and mld4Cummings
Welcome to Legal Shorts, a short briefing on some of the week’s developments in the financial services industry.
If you would like to discuss any of the points we raise below, please contact me or one of our other lawyers.
Claire Cummings
020 7585 1406
claire.cummings@cummingslaw.com
www.cummingslaw.com
Is your business ready for the holiday season? Learn how you can use email to effectively increase sales in this busy time of year. Presentation originally given at the Greater Philly Email Marketers Meetup.
To make your holiday planning even easier, we’ve created this helpful Email Marketing Holiday Calendar. With helpful statistics, useful messaging themes, and reminders of important days, you’ll want to keep it handy as you plan your holiday email campaigns.
Inspirational email marketing; Red C's Christmas themed Email Marketing WOW BookRed C
Christmas is a time for giving. For some that may come in the form of a gesture of good will, for others it might be a thoughtful present. But here at Red C we thought we’d share a bit of inspiration with you instead...…Get ready for the NEW Christmas Email Mini Wow Book! A fabulous selection of festive emails we’ve collected that cut through the inbox clutter thanks to their head-turning subject lines, standout designs and enticing calls to action. Hopefully, like us, these emails will make you say WOW, give you some insight into what the competition is doing and even bring you a few extra ideas on how to take your own email marketing strategy forward. Enjoy
Christmas corporate communications calendarSomething Big
There’s a lot marketing managers need to do to get ready for the festive season. To help, here’s our overview of the key milestones for planning your B2B corporate communications around the Christmas period.
The festive season is a time for cheer but it's also a crucial sales time for businesses. In 2014, Australians spent $45 billion in the lead-up to Christmas. Make this Christmas a great one for your business with our 12 Days of Christmas guide.
Having been inspired by the great content of Christmas emails in 2014, we compiled all the best emails and put together another edition of our Christmas Wow Book.
Inspirational email marketing; Red C's Email Marketing WOW Book 3Red C
The positive feedback we’ve been getting from our series of Email Marketing WOW books has been nothing short of incredible, thank you so much to all those who spared the time to share their thoughts. Hopefully they’ve inspired you the same way they have us. What you’ve got to remember about emails is that there’s always a new one just about to pop into your inbox. In fact it’s said that around 2.8 million emails are sent every second! That’s why at Red C we never stop pouring over them. Eagerly waiting to discover a new email that cuts through the inbox clutter and dazzles even us email geeks. And what results have we got from our most recent efforts? Possibly our best compilation of emails yet...Get ready for The Email WOW Book 3... a new series of emails that will dazzle you with spellbinding copy, jaw dropping design or a mind-blowing idea. Enjoy!
Mark Your Calendars: How to Create Holiday Fundraising Digital Campaigns ... ...The Engage Group
Presentation from 2014 Nonprofit Technology Conference (#14ntc) describing some great holiday fundraising, engagement and acquisition campaigns throughout the year.
Digital/Ecommerce School: Quick Tips for Using Digital Marketing this Holiday to give an extra boost to your eCommerce Business.
The holidays are here!. With just 4 days between Black Friday and Christmas and retailers should leverage every marketing opportunity. Its not to late... we will cover quick things you can implement this holiday season and still see the rewards... its never too late...
Social media & email is one such opportunity. It can help extend brand reach, build awareness for promotional efforts, support overall sales activity, and do so at minimal expense to the merchant.
Takeaways
Be prepared to execute at least one of the strategies you get from from the class... we would love to hear feedback on the results.
A swipe file is a record of your top-performing campaigns that you return to for learnings and
ideas. It was this concept that inspired us to create the Email Swipe File on Pinterest, where we
share the emails and landing pages that excite and impress us. In this report, we highlight 20
examples from the pinboard that illustrate 14 important holiday email design tactics.
Christmas is a big retail event for thousands of businesses throughout the UK - if you're one of them, be inspired with some practical, fun and effective ways to make the most of this Christmas season.
1. Consider a Christmas in July
campaign promoting holiday decor
and other seasonal products.
Black Friday
Cyber Monday
IN JULY
17 18
23 24 25
29 30
05
12
19
26
06
13
20
27
07
14
21
28
01 03 04
08 09 10
15 16
11
22
02
Black Friday
2012
A record 247 million shoppers visited stores and
websites over Black Friday weekend 2012,up
from 226 million in 2011.2
Build on the year-long anticipation of Black
Friday and Cyber Monday by creating your own
July holiday versions of these sales,and
promoting them via email.
31
“Download our
mobile app!”
message
Christmas in July
MESSAGING
15 16
20 21 22 23
27 28 29
03
10
17
24
04
11
18
25
05
12
19
26
01 02
06 07 08 09
13 14
30 31
The percentage of
retailers that will
send a July email
mentioning the
holidays
Back-to-school dominates
the inbox, with holiday
messaging taking a backseat.
“Apply for a
credit card!”
message
“Connect with us!”
social media
message
“Update your
preferences”
message
The percentage of
consumers that
planned to spend an
average of $139.92
on holiday "self-
gifting" in 2012
1
August & September
Take Action
for the Future!
While your mainAugust and September
email focus will be on back-to-school,
try to get subscribers to take actions
that will make them more interested
listeners during the holiday months.
Check the calendar for a few ideas!
Percentage of
retailers that will send at
least one promotional
email on Cyber Monday.
1. National Retail Federation. “Shoppers to Remain Conservative with Holiday Gift Budgets This Year, According to NRF,” October 17, 2012. http://www.nrf.com/modules.php?name=News&op=viewlive&sp_id=1438
2. National Retail Federation. “Thanksgiving Day Promotions Win Over Millions of Holiday Shoppers, According to NRF,” November 25,2012. http://www.nrf.com/modules.php?name=News&op=viewlive&sp_id=1462
3. National Retail Federation. “Holiday FAQ.” http://www.nrf.com/modules.php?name=Pages&sp_id=1140
*Promotional email volume predictions are based on actual message volumes sent by more than 100 U.S. online retailers from April to June 2013 and then extrapolated based on previously identified holiday sending patterns.
Black November
Some retailers will try to lock in early
gift sales by offering“Black Friday”
savings and deals on the Fridays
leading up to Black Friday.
Dates to Remember
19
“Join our loyalty
program!”
message
Low
Low
High
Moderate
Very
Low
The Email Marketing
Holiday Calendar
a retailer’s guide to holiday email marketing success
July
17 18
22 23 24 25
30 31
12
19
26
06
13
20
27
07
14
21
28
01 02 03 04
08 09 10 11
16
05
29
15
4 months to
Black Friday!
The small amount of holiday messaging
that there is will be in email banners
and other secondary message blocks.
Holiday Messaging
17 18
22 23 24 25
29 30
05
12
19
26
06
13
20
27
07
14
21
28
01 02 03 04
08 09 10 11
15 16
October
...will start off slow in October, but
accelerate throughout the month.
On Halloween, watch for a big jump
in Christmas email messaging.
Holiday Messaging
Steel Black
Friday’s Thunder! Black Friday! 28
17 18 22 23
24 25 30
05
12
19
26
13
20
27
07
21
01 02
03 04 08 09
10 15 16
28 29
• Pre-Black Friday deals
•
Shop our holiday collection
•
Specialized gift guides
• Holiday decorating tips
• Free shipping
• Free gift wrap
• Free gift with purchase
• Personalized gifts
• Download our holiday mobile app
• Visit our holiday Facebook page
or microsite
• Cause-marketing with a
holiday charity
By Thanksgiving week, the vast majority
of promotional emails will contain a
reference to the holiday season.
Holiday Messaging
Retailers make 20-40%
of their annual sales
during November and
December. Plan ahead
for your email content!
3
Decorate your emails like you
decorate your stores.
Add visual cues to your emails—like holiday
or wintry imagery or colors—to signal to
subscribers that it’s time to start gift shopping.
Happy
Thanksgiving!
Black
Friday
November
Holiday messaging quickly declines
after the first week of January.
Holiday Messaging
Stealing Black Friday’s
thunder, Thanksgiving has
become the new holiday shopping
kickoff day, thanks to more stores
opening on Thursday and to mobile
devices making it possible for
shoppers to pursue popular products
while away from home.
28
29 Mobile-friendly emails on
Black Friday are a must,
because shoppers will be ckecking
in-store deals and mapping out
shopping plans with phone in hand.
Retailers,
January
15
14
Finalize your
plans for post-
Halloween holiday
messaging.
31
Halloween! Time to
ramp up your holiday
marketing for the rest
of the year.
22
Early Black
Friday deals
14
11
06
01
Black
November
begins
25
Most promo emails
now mention holiday
season
Happy New
Year!
01
Holiday
messaging slows
to a trickle
06
The holidays can be stressful for your customers, so remember that all of your holiday emails—from July to January—should truly help
them solve a holiday problem, whether that’s finding the perfect gift for that hard-to-buy-for loved one, or providing much-appreciated
extras like gift wrapping and free shipping.
And don’t forget that all holiday emails should offer a clean, user-friendly experience on mobile devices, and your website should, too.
Happy Holidays!
To:
From:
Retailers
04
Independance
Day (US)
• Order-by deadlines for guaranteed
Christmas delivery
•
Last-minute gift shopping
•
Gift cards and e-cards
• Free extras
• Season’s greetings emails
• After-Christmas sales are promoted
Dates to Remember
Cyber Monday will be the
busiest email marketing day
of the year for the seventh year in
a row. “Cyber Week” tie-ins will also
be popular.
02
Consider offering free
shipping with no minimum
purchase on “Free Shipping Day,”
as free shipping with a minimum
purchase has become so common.
18
26
“Last Sleigh Day” is the push
for every last online order.
Promote the end of express and
overnight shipping.
20
Launch your after-Christmas
sales on December 26 or even
25, which has become
increasingly common.
• Redeem your gift cards
•
Buy accessories for the gifts you
have received
•
Trade-in offers for replaced electronics
• Shop our pre-holiday clearance sale
•
Get an early start on ordering holiday
cards and decor
• Pre-order the hottest holiday gifts
• Preview our holiday collection
• Sign up for our Christmas catalog
• Create a wish list
• Learn about layaway and other
financial services
The majority of retailers will
mention the holiday season in
at least one promotional email
by the end of October.
25
5 months to
Christmas!
26
The last Friday
in July
Common Email Themes
Common Email Themes
Common Email Themes
Common Email Themes
Back-to-School
MESSAGING
15
Early Black
Friday deals
27
Hanukkah
begins!
30
Small
Business
Saturday
08
Early Black
Friday deals
02
Free Shipping
Day
Last Sleigh Day
Launch After-
Christmas Sale
Merry
Christmas!
17
22 24
29 30
12
19
13
27
07
14
21
28
01 03 04
08 10
15 18 20
25 26
02
Cyber Monday
December
16
11
09
Green Monday
23
eGift Card Day
31
New Year’s Eve
Hanukkah Ends
05
A good start date
for “12 Days of
Christmas”
campaigns
06
The number of promotional emails that retailers will
send to active subscribers in January
18
The number of promotional emails that retailers will
send to active subscribers in November
25
The number of promotional emails that retailers will
send to active subscribers in December
27
The number of promotional emails that retailers will
send to active subscribers in August & September
18
The number of promotional emails that retailers will
send to active subscribers in October
20
The number of promotional emails that retailers will
send to active subscribers in July
Begin helping subscribers with their future holiday
wish lists (and possible self-gift list!) in October.
17
Holiday marketing begins many months before the stockings are hung. Use this handy
calendar to plan ahead and make sure you’re sending the right holiday messages at the
right times in the holiday season.
Your friends at ExactTarget
Very
High *
*
*
*
*
*