Seven lucky Lessons in socialmediaMai HoangCentral Washington UniversityMay 21, 2013
• Tweet #MaiLucky7 (pun intended)• Tweet well. I might be using your tweet! (More on thatlater...)first things first
Lesson One:“Life moves pretty fast. If you don’t stop and look aroundonce in a while, you could miss it.”- Ferris Buller, ...
Case study: Tumblr“But for so many of us, (blogs are) work. It’s acommitment, and it doesn’t really get good untilyou have...
The 90 percent alternative equals...
This....
This...
This...Survey done by Garry Tan for Survata based on survey of1,038 people between the ages of 13 and 25.Tumblrused moreth...
And this...I’m going tobuy you forONE BILLIONDOLLARS!Ahahahaha!Photo by Laurent Gillieron/Keystone via Associated Press an...
Seriously though...
Lesson two:“Privacy is dead, and social media holds the smoking gun.”- Pete Cashmore, CEO of Mashable.com onCNN.com, Oct. ...
Case study: Matthew Keys vs. Jared KellerFor the record, it was a Twitter direct message not a Gchat as wewould learn late...
Tools of revenge:On May 3, hetweeted screenshots from arecent DM withKeller, who wasranting after a badday of work.
A few hours later...
Lesson threeSocial media is not a reason for journalists to $*%) it up.That is, be accurate ALWAYS.
I, too, had to learn this lesson.
Lesson fourABC = Always be collecting
You could show up on CNet, like I did!
TextPhoto by David Green via New York TimesOr provide a clue in an investigation case...
Or just find something useful for a story...
Be careful! People may be collecting things you might notwant them to collect...
Lesson five:Be the “social” in “social media..”(Yes, I am being corny...)
Lesson six:“As social media, or whatever you want to label it, becomesmore prevalent, there will be blunders. We’re in exp...
No, he was not....- Erik Martin, general manager ofReddit, apologizes
Someday Reddit is going to grow up...--My paraphrase of my YH-R colleague MarkMorey
From google...
....to story.
“You are only one person online...”- Sona Patel, staff editor for social media, TheNew York TimesLesson seven:
Craig Kanally (@cknal), Huffington Post senior editorMay 15: Tweets about Dots, a popularnew game for the iPhone (it is a ...
Andy Carvin (@acarvin), senior strategist for NPRYesterday he was busy tweeting about theOklahoma tornadosBut just a few d...
And yours truly (@maiphoang)Yes, I tweet a lot of journalism/workrelated things...But I may tweet about things thatinteres...
Lucky seven, in summary• Things change fast, don’t be married to one medium• There’s no such thing as privacy online• Be a...
Bonus lesson!
Thanks @sree!
About your tweets...If Iprocrastinate...TWEET ME!
Links from today’s presentation:http://bit.ly/COM226spring13
Keep in touch...Mai Hoangmaisurvey@gmail.commaihoang@yakimaherald.com@maiphoang(509) 834-0272
...And you see me around, don’t hesitate to give me ashoutout (IRL and online!)
Questions?
Mai's Seven Lucky Lessons in Social Media
Mai's Seven Lucky Lessons in Social Media
Mai's Seven Lucky Lessons in Social Media
Mai's Seven Lucky Lessons in Social Media
Mai's Seven Lucky Lessons in Social Media
Mai's Seven Lucky Lessons in Social Media
Mai's Seven Lucky Lessons in Social Media
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Mai's Seven Lucky Lessons in Social Media

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Using a variety of case studies, media reports and even a few laughs, Yakima Herald-Republic biz reporter shares her seven tips to succeeding in social media.

The tips were giving to a journalism class at Central Washington University.

Published in: Education
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Mai's Seven Lucky Lessons in Social Media

  1. 1. Seven lucky Lessons in socialmediaMai HoangCentral Washington UniversityMay 21, 2013
  2. 2. • Tweet #MaiLucky7 (pun intended)• Tweet well. I might be using your tweet! (More on thatlater...)first things first
  3. 3. Lesson One:“Life moves pretty fast. If you don’t stop and look aroundonce in a while, you could miss it.”- Ferris Buller, Ferris Buller’s Day Off
  4. 4. Case study: Tumblr“But for so many of us, (blogs are) work. It’s acommitment, and it doesn’t really get good untilyou have readers. And your friends don’t reallycare until it starts getting good. And the formisn’t so friendly either.“A tumblelog isn’t better than a blog. It’s not areplacement. But we’re certain it will be afabulous alternative to the 90 percent of webusers who don’t care to maintain a blog.”- David Karp, founder of Tumblr, onhis blogFeb. 19, 2007
  5. 5. The 90 percent alternative equals...
  6. 6. This....
  7. 7. This...
  8. 8. This...Survey done by Garry Tan for Survata based on survey of1,038 people between the ages of 13 and 25.Tumblrused morethanFacebook!“A few months ago, myfifteen-year-old sister toldme that Snapchat wasgoing to be the nextInstagram.”-Josh Miller, co-founder ofBranch
  9. 9. And this...I’m going tobuy you forONE BILLIONDOLLARS!Ahahahaha!Photo by Laurent Gillieron/Keystone via Associated Press and The NewYork Times.
  10. 10. Seriously though...
  11. 11. Lesson two:“Privacy is dead, and social media holds the smoking gun.”- Pete Cashmore, CEO of Mashable.com onCNN.com, Oct. 28, 2009
  12. 12. Case study: Matthew Keys vs. Jared KellerFor the record, it was a Twitter direct message not a Gchat as wewould learn later...Gizmodo, March 14, 2013
  13. 13. Tools of revenge:On May 3, hetweeted screenshots from arecent DM withKeller, who wasranting after a badday of work.
  14. 14. A few hours later...
  15. 15. Lesson threeSocial media is not a reason for journalists to $*%) it up.That is, be accurate ALWAYS.
  16. 16. I, too, had to learn this lesson.
  17. 17. Lesson fourABC = Always be collecting
  18. 18. You could show up on CNet, like I did!
  19. 19. TextPhoto by David Green via New York TimesOr provide a clue in an investigation case...
  20. 20. Or just find something useful for a story...
  21. 21. Be careful! People may be collecting things you might notwant them to collect...
  22. 22. Lesson five:Be the “social” in “social media..”(Yes, I am being corny...)
  23. 23. Lesson six:“As social media, or whatever you want to label it, becomesmore prevalent, there will be blunders. We’re in experimentalmode right now. And even those who label themselves ‘socialmedia guru’ haven’t a clue.”- Steve Hall, publisher of Adrants, Dec. 16, 2009
  24. 24. No, he was not....- Erik Martin, general manager ofReddit, apologizes
  25. 25. Someday Reddit is going to grow up...--My paraphrase of my YH-R colleague MarkMorey
  26. 26. From google...
  27. 27. ....to story.
  28. 28. “You are only one person online...”- Sona Patel, staff editor for social media, TheNew York TimesLesson seven:
  29. 29. Craig Kanally (@cknal), Huffington Post senior editorMay 15: Tweets about Dots, a popularnew game for the iPhone (it is a fungame!)Yesterday: Tweets latest updates (and retweetsfrom other users) on Oklahoma tornados
  30. 30. Andy Carvin (@acarvin), senior strategist for NPRYesterday he was busy tweeting about theOklahoma tornadosBut just a few days earlier (May 19), heposted this photo of him recovering fromillness.
  31. 31. And yours truly (@maiphoang)Yes, I tweet a lot of journalism/workrelated things...But I may tweet about things thatinterest me outside of journalism.
  32. 32. Lucky seven, in summary• Things change fast, don’t be married to one medium• There’s no such thing as privacy online• Be accurate• Always be collecting• Be social• Experiment
  33. 33. Bonus lesson!
  34. 34. Thanks @sree!
  35. 35. About your tweets...If Iprocrastinate...TWEET ME!
  36. 36. Links from today’s presentation:http://bit.ly/COM226spring13
  37. 37. Keep in touch...Mai Hoangmaisurvey@gmail.commaihoang@yakimaherald.com@maiphoang(509) 834-0272
  38. 38. ...And you see me around, don’t hesitate to give me ashoutout (IRL and online!)
  39. 39. Questions?

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