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Sports & Social Media 
Passion grows when identity meets technology
#Blossom #Fontys 
@ralfvlieshout
Sports & Social Media
#1 Us, the normal people
Raise your hands….
People have always been 
competitive….
People have always been 
competitive….
People have always been 
competitive….
…for survival of the species
…to shape our identity
…to shape our identity
Tech comes into play…
1980 1993 2003 2006 2007 2008 2012 2014 2015 20XX
68% of people share 
information on social media 
to tell who they are and 
what they are about
Zucks Law: 
“The amount of stuff you share 
today is double the amount of stuff 
you shared a year ago and half the 
amount you will share a year from 
now. This relates to the same law in 
innovation and bandwidth”
Sharing = Data 
Data = Insight
Internal 
motivation 
External 
motivation 
Does technology, data 
and social media 
make us work-out 
more?
2: The brands
Sharing = Data 
Data = Insight
They know all about 
you!
And so can he!
50% of all TV related 
conversations on social 
media are about sports
83% of sports fans will check social 
media while watching a game on 
TV 
63% will even browse social media 
while being at an actual game
Nike’s World Cup ad 
got 78 million views 
on YouTube…before 
it went on television
Real Time 
Marketing 
becoming a 
whole new 
marketing 
discipline
Real Time 
Marketing 
becoming a 
whole new 
marketing 
discipline
3 The Athlete
30 milion Twitter followers 
100 milion Facebook followers 
9 million Instagram followers 
Makes him one of Europe’s biggest mediabrands
To wrap things up..
DATA 
TECH 
PLATFORM 
PASSION

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Hoe social media de sportwereld beinvloedt

Editor's Notes

  1. Vooral in de amerikaanse cultuur waarin competitie heel belangrijk is. Mate waarin iemand zichzelf ziet als atleet is zekerder en presteert beter en is actiever
  2. Processors get smaller so technology wordt mobieler
  3. - DVD, CD, Opslag, TomTom, TV abonnement De technische ontwikkeling geeft ons de mogelijkheid om mee bij te houden EN om te delen GPS affordable
  4. DVD, SMS, BlueRay, Desktop PCs De hoeveelheid data van begin van de tijd tot 2003 = is nu gedeeld elke 10 minuten
  5. Externe en Intern motivatie
  6. Internal motivation or external motivation
  7. Kost vriendelijk Inspiratie! Informatie is enorm toegankelijk Makkelijker om samen iets te doen! Informatie en progress informatie
  8. Externe en Intern motivatie
  9. Advertising for advertisement.
  10. Beats zocht naar hot topics waar online veel om te doen was om op mee te liften. Dus de social discussie gebruiken om een verhaal op te maken. Net als Nike – eerst online, daarna op TV 4 milioen views.
  11. Nieuwe cashflows. Het gaat om content en bereik!@@