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Hoe beweegt de markt?




Jasper Verweij
1 juni 2012
Agenda


• Trends in bewegingen wagenpark
• Trends in occasions
• Trends in export
Nederlands wagenpark




                                Demontage
Nieuwverkoop
                    Wagenpark

                                 Export
Parallel import
Aantal personenauto’s


2007

   2009

          2011

  April
  2012
Trends Personenauto’s
              12 maandelijks totaal
Parktelling segment




            Parktelling per maand
Segment occasion trends

Segment            Jan – apr 2011   Jan – apr 2012   Groei 2012

A - Mini              44.934           55.232         + 18%
B - Klein             81.373           83.398          + 3%
C – Klein Midden      79.279           48.512          - 8%
D - Midden            52.437           14.281          - 7%
M – Midi-MPV          26.741           25.980          - 3%
Overig                72.313           69.127          - 4%
Totaal               356.877          353.454          - 1%
Top10 occasionverkopen
                              A-segment
     Merk model                Jan – apr 2011   Jan – apr 2012   Groei
1    Ford Ka                       7.228            8.880        + 23%

2    Renault Twingo                5.291            5.951        + 12%

3    Suzuki Alto                   3.094            3.372        + 9%

4    Fiat Panda                    2.769            3.284        + 19%

5    Peugeot 107                   1.885            2.865        + 52%

6    Toyota Aygo                   1.958            2.532        + 29%

7    Opel Agila                    1.769            2.516        + 42%

8    Citroën C1                    1.632            2.375        + 46%

9    Daewoo/Chevrolet Matiz        2.105            2.219        + 5%

10   Hyundai I10                   1.347            1.868        + 39%
Export – BPM teruggaaf




           Aantal exporten per maand
Export –
Marktaandeel leeftijd
Belangrijkste conclusies


• Herkennen dynamiek in wagenpark geeft
inzicht

• Inzicht is gebaseerd op wat klanten doen, en
niet op wat hij zegt

• Hierop inspelen biedt kansen
Vragen/discussie

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Hoe beweegt de markt in de autobranche?