5. TalentLens Thought Paper on Mobile
Recruitment
Highlights:
• Driven by agency
“Thought Starters”
• Focus Interviews
with Talent
Acquisition Leaders
• Candidate
perspectives
• Industry trends
• Talks about Versant
App
• Details Hire.ME
6. Thought Paper Pre-release Campaign
Landing Page
www.talentlens.in/mobilerecruitment/
Soon to be released
book your copy now!
Remained a
download page
for the Thought
Paper, once it was
available
13. Hire.Me at People Matters Talent
Acquisition Conference,
Mumbai, 9th June, 2016
14. We were a diamond sponsor of
the event that saw about 600
delegates attending
15. People Matters Talent Acquisition League
Example: Email signature banner of all employees interacting with Country’s HR
Multiple points of branding for Pearson TalentLens
• Magazine ad
• Emailers
• Website home page banners
• Social media banners
• Awards trophy
• Email signature
21. Delegate Kit Inserts
Mobile-shaped cards
with instructions to
download the app and
log in details, clipped to
Hire.Me sell sheets that
were placed in each
delegate kit
22. Giveaways at the booth and master
class
Branded boxes with Hire.Me
branding and On-the-go
adapters to play on the theme
of how mobile recruitment
enables one to recruit
anytime, anywhere.
23. Our Masterclass on Mobile Recruitment:
Promotion by People Matters
Social Media
Emailer to their database
24. Glimpses from the Masterclass by
Rajeev Menon, Advisor, Pearson
TalentLens
31. Press Release on Social Media
Shared with 3
leading HR
magazines:
• People
Matters
• Human
Capital
• People and
Management
32. Up next…
• Post event emailers to all with Thought Paper
• Hire.Me e-mailers to our database
• Organic and Paid LinkedIn campaigns for Mobile
Recruitment Thought Paper
• Continue creating buzz on Social Media
• Thought leadership marketing with content in
form of articles – 7-10 pieces, from “Thought
Starters”
In general, lead nurturing for leads acquired in
the pre, launch and post launch stages, acquiring
new leads from new campaigns